It’s billed as a new JD store “like Essex has never seen before”, with Lakeside Shopping Centre opening the brand’s super-resized superstore.
JD Sports
The 32,000 sq ft store – a 62% bigger retail space than the previous store at Lakeside – “will give visitors an unmatched JD experience”, the mall operator said.
The “future-facing store”, features new digital displays, self-service tills and will be the only personalised football shirt-printing service at Lakeside.
Alongside the major sports brand on offer other new arrivals at Lakeside include Salomon, Technicals, Reprimo, Napapijri, Daily SZN, Boss, Timberland and Castore.
This coming weekend’s opening will allow visitors to get some free product customisations alongside dance and musical entertainment outside the store. Also, the first 100 customers who spend £100 at the store can expect a goodie bag, complete with JD merchandise, Crep Protect products and other brand exclusives.
As a further draw, a six-wheeler truck will also be parked nearby distributing giveaways and a free trainer freshen-up, while JD’s high-energy ‘Cop or Flop’ game will give visitors the chance to win a ‘box fresh’ pair of trainers.
James Air, director of Group Real Estate and Acquisitions at JD, said: “This launch reflects our ambition to bring the latest styles, exclusive drops and the best brands in an environment that matches the energy of JD. Lakeside has long been a key destination for our shoppers, and this new store is a statement of how we’re raising the game for retail at the centre and beyond.”
A spokesperson for Lakeside Shopping Centre, added: “We know how much our visitors love JD, so to be able to welcome them to this incredible, hugely expanded store… is a real asset to the centre.”
