‘JAX Hub’ seeks to develop fintech connections for small businesses

The University of North Florida is joining the city of Jacksonville and other partners to launch a new effort to develop and encourage more financial technology firms and connections on the First Coast.

“JAX Hub” will be part of a multilayered effort to connect emerging “fintech” startup businesses with established firms and UNF graduate talent to advance the next generation of financial services. Global payment platform Paysafe and L Marks, a corporate technology firm, are also involved in the effort.

“We are very excited to be part of this important partnership and what it represents for both our students and the Jacksonville community,” said Albert Loh, interim Dean of the UNF Coggin College of Business.

“Through JAX Hub, talented graduate students will have the opportunity to engage directly with real companies, explore emerging financial technologies and contribute to innovative solutions. This collaboration strengthens the link between education and industry and supports Jacksonville’s continued growth as a center for financial innovation.”

Many students from UNF’s business programs will not only provide expertise, but research efforts as well. That research will help in collaboration with multiple corporate partners and data analysis.

Paysafe will provide fintech advice and L Marks will provide design oversight of projects.

Jacksonville Mayor Donna Deegan said the JAX Hub project is a much needed boost to small businesses looking to connect to fintech advances.

“JAX Hub will be a real catalyst for Northeast Florida, giving local companies and entrepreneurs a powerful bridge to a global network of innovators. By partnering with Paysafe and UNF, we will blend corporate innovation with startup energy. That mix is exactly what cities like Jacksonville need to accelerate growth,” Deegan said.

JAX Hub will seek to connect to smaller businesses with advanced financial service, merchant loyalty technology and family friendly finance.

Bob Legters, Chief Product Officer for Paysafe, said the company is eager to engage in the partnership.

“Innovation thrives through collaboration and shared purpose. At Paysafe, we’re proud to support Jacksonville’s growing tech community by connecting with global startups and local innovators who are shaping the future of technology and helping us grow together,” Legters said.