Children’s fashion brand Janie and Jack has teamed up with professional athlete, entrepreneur, and mom, Serena Williams, to launch a limited-edition spring collection.
Janie and Jack launch limited-edition children’s collection with Serena Williams. – Janie and Jack
Marking her debut in children’s fashion, the Serena Williams x Janie and Jack collection is inspired by Williams love for family and the special bond she shares with her daughters.
The collection, designed for children up to 12 years old, features resort-ready apparel, swimwear, and accessories. It is characterized by vacation-ready prints, vibrant hues, and silhouettes reminiscent of Williams childhood. Highlights include two exclusive mommy-and-me styles and a reimagined version of her iconic childhood tennis outfit.
“As a longtime fan of Janie and Jack, I’m thrilled to bring this collection to life alongside my girls,” said Williams. “Every piece is designed to celebrate family, style, and the special moments we share together. I poured so much love into this collection and can’t wait for families everywhere to experience it.”
The collection launches with a campaign starring Williams and her daughters. It is priced from $18.50 to $175 and is now available online and in Janie and Jack stores nationwide.
“Serena has been our dream partner since the moment she became a mother. We were so excited when we first saw her dress Olympia in Janie and Jack at Wimbledon,” said Parnell Eagle, president and chief commercial officer, Janie and Jack.
“Her vision and creativity brought a fresh perspective to every design, resulting in a collection that exudes her iconic style and celebrates family bonds. It’s been a privilege to work alongside Serena, and we’re excited to offer families timeless pieces that inspire connection and special moments together.”
