Fontainebleau Miami Beach’s proposed “family-friendly improvements” are enjoying broad support among South Florida residents, according to a new poll commissioned by the developers and conducted by MDW Communications.
The poll, obtained by Florida Politics and taken among 305 likely Miami Beach municipal voters Jan. 14-19, found nearly 60% of respondents supporting the proposal, including more than 30% who strongly support it. Fewer than 30% of respondents say they disapprove.
And most residents are aware of the plans, further signaling not just support, but informed support. Of those polled, more than 2/3 say they have heard information on the proposal, with just a third saying they’ve heard nothing about it.
Fontainebleau Development, led by Chair and CEO Jeffrey Soffer, is planning a sweeping rework of the hotel’s outdoor pool deck aimed at attracting more families, including a proposed water-park concept featuring 11 waterslides — one reportedly about 120 feet tall — along with other pool-deck upgrades.
Poll results are important, as the project requires approval from the city’s Historic Preservation Board because it sits on a historically significant site. The Preservation Board reviews alteration plans on designated historic properties.
The Fontainebleau, designed by architect Morris Lapidus and opened in 1954, is one of Miami Beach’s signature MiMo-era landmarks and is listed on the National Register of Historic Places.
The project is carefully planned to “responsibly repurpose” outdoor areas of the hotel without expanding its footprint or altering its unique architectural character.
“Under the leadership of the Mayor and the City Commission, Miami Beach continues to evolve as a destination for visitors of all ages, and this vision reflects an increased emphasis on family-oriented experiences that align with the City’s broader tourism goals,” reads a note from developers shared along with poll results.
“The proposed enhancements are private amenities for hotel guests only, and the pool deck access will remain restricted, as it is today. Given the focus on hotel guest experience, the project is not expected to generate additional traffic as guests will be remaining on property.”
The project would repurpose the resort’s existing amenity footprint while integrating features designed to complement the existing historic pool deck and honoring the entire property’s iconic architecture.
The poll comes just days after the Greater Miami and the Beaches Hotel Association urged project approval from the Preservation Board, noting that the project would help maintain Miami Beach as a competitive global hospitality destination. The group’s CEO, Curtis Crider, said projects such as this one are “essential” to the city’s economic future.
“On behalf of the hotel community, we believe this initiative strengthens the city’s competitiveness, supports sustainable economic growth, and reflects the evolution necessary to ensure Miami Beach’s continued success,” he wrote last week in a letter to the Preservation Board.