J.Crew announced on Thursday a three-year partnership with U.S. Ski & Snowboard, becoming the organization’s official lifestyle-apparel partner.
Libby Wadle, CEO of J.Crew Group; Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard; and Kevin Ulrich, J.Crew Group chairman of the board. – Courtesy of J.Crew.
U.S. Ski & Snowboard, the nonprofit Olympic and Paralympic National Governing Body for skiing and snowboarding, oversees 10 national teams across disciplines such as alpine, cross country, freeskiing, snowboarding, Para alpine, and Para snowboarding.
As part of the collaboration, J.Crew will introduce winter collections featuring signature categories reimagined through an aspirational ski lens. The designs draw inspiration from vintage ski logos and archival Olympic patches, including sweaters, loungewear, and cold-weather accessories for women, men, and kids.
J.Crew will officially launch the partnership at the Stifel Sun Valley Finals in Sun Valley, Idaho, on March 25, unveiling its first on-the-ground experiences.
“J.Crew has a long-standing connection to alpine culture, and we are thrilled to build on that legacy through our partnership with U.S. Ski & Snowboard,” said Libby Wadle, CEO of J.Crew Group.
“With competitive snow sports continuing to grow in the American consciousness, we are proud to celebrate and share the inspiring stories of its athletes—both on and off the mountain—as they prepare for the Olympics next year. This partnership marks an exciting new chapter for J.Crew, and we look forward to bringing it to life.”
The first-of-its-kind collaboration reinforces the brand’s relationship between sports and leisure, a theme deeply embedded in its storytelling over the decades.
“This marks an exciting expansion into the fashion and style space for U.S. Ski & Snowboard. We’re thrilled to partner with J.Crew, an iconic American brand that embodies timeless style and adventure,” added Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard.
“This collaboration celebrates the spirit of U.S. Ski & Snowboard, blending sports lifestyle and fashion in a way that will inspire athletes and fans alike.”
