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It’s ‘Super Saturday’ again! Prediction arrives for top-five Christmas shopping days

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October 1, 2025

Be prepared. Here’s the prediction for the five busiest UK shopping days of Christmas, headed by Super Saturday (20 December), which is expected to see the highest in-store footfall of the period for a third year. 

Image: Sensormatic Solutions

That’s according to retail traffic consulting and analytics group Sensormatic Solutions, which predicts the other top-five trading days to be: the Saturday after Black Friday (29 November); the last full day of shopping before Christmas (23 December); Boxing Day (26 December); and the second Saturday in December (13 December).

Last year, its data showed store visits on Super Saturday climbed 0.8% year-on-year, “prompted by retailers bringing forward Boxing Day discounts pre-Christmas in order to stimulate demand”. 

This also saw Super Saturday 2024 footfall rise +4.1% week-on-week, as shoppers, who had been holding back spend in the hope of last-minute deals, scrambled to pick up gifts.

Sensormatic Solutions said: “With customers now habitually hunting for discounts and rigorously comparing prices to make disposable spending budgets work harder, savvy shopping will be a key trend for Peak Trading 2025.”

It said its original research among over 1,000 UK consumers showed that 73% will take more time searching out deals when Christmas shopping – up +4 percentage points year-on-year. A further 40% said in-store promotions and discounts would remain a top consideration when choosing to shop in-store for gifts.

Andy Sumpter, Sensormatic Solutions’ EMEA Retail Consultant, added: “The Christmas rush is right around the corner, and competition for customer attention this year will be fierce. With economic uncertainty affecting both shoppers and businesses, stores that prioritise precise, personalised omnichannel promotions will have an edge come Peak Trading, and data analytics will be the key enabler of these efforts. Armed with a sense of what’s to come, retailers can use insights to build the convenient, seamless in-store experiences shoppers crave.”

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Crisis pop-up charity store returns to Savile Row with big celeb, brands support

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December 5, 2025

​A host of celebrities and high-end brands have donating goods to ensure Savile Row’s latest annual ‘Pop-Up Crisis’ store will continue to support the Crisis charity event that has so far raised over £650,000 since 2018.

Image: Crisis charity

Across 8-13 December, the pop-up store at 18-19 Savile Row in London’s Mayfair will sell a curated selection of designer clothing, past stock and samples from luxury brands.

Celebs donating goods include Rosie Huntington-Whiteley, Naomie Harris, David Gandy, Jarvis Cocker, Louis Partridge, Jamie Redknapp and Emma Corrin, among others, for a week-long event and raffle with all proceeds going to help end homelessness across Britain.

Hosted by landlord The Pollen Estate, the temporary shop is also selling designer goods donated by Savile Row tailors including Mr Porter, Wales Bonner, Crockett & Jones and many other luxury brands from Barbour, Tod’s to Manolo Blahnik and Watches of Switzerland Group.

This year, celebrity model and fashion entrepreneur David Gandy will also be curating an exclusive online edit on shopfromcrisis.com, including donations from his own wardrobe as well as items from friends including Redknapp’s brand Sandbanks, Hackett and Aspinal of London.

Gandy said: “Having supported Crisis for a number of years, I’m delighted to have had the opportunity to curate my own online edit this year with the help of some of my close friends. It means a lot to know that donations from my own wardrobe are going towards such an important cause. Whether you’re looking for the perfect Christmas gift or to treat yourself, your purchase can help make a real difference to people facing homelessness this Christmas.” 

Liz Choonara, executive director of Commerce and Enterprise at Crisis, added: “Pop-Up Crisis is such an iconic event in the Crisis calendar and one that we look forward to every year. We’re thrilled to be partnering with the team once again for another week celebrating the iconic craftsmanship and style of Savile Row – with all proceeds going towards our crucial work to end homelessness.” 

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Outdoor brand DryRobe wins trademark case

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December 5, 2025

Specialist outdoor clothing producer Dryrobe has won a trademark case against a smaller label. The win for the business, which produces waterproof towel-lined robes used by cold water swimmers, means the offending rival must now stop selling items under the D-Robe brand within a week.

Image: Dryrobe

A judge at the high court in London ruled the company was guilty of passing off its D-Robe changing robes and other goods as Dryrobe products and knew it was infringing its bigger rival’s trademark reports, The Guardian newspaper.

The company said it has rigorously defended its brand against being used generically by publications and makers of similar clothing and is expected to seek compensation from D-Robe’s owners for trademark infringement.

Dryrobe was created by the former financier Gideon Bright as an outdoor changing robe for surfers in 2010 and became the signature brand of the wild swimming craze.

Sales increased from £1.3 million in 2017 to £20.3 million in 2021 and it made profits of £8 million. However, by 2023 sales had fallen back to £18 million as the passion for outdoor sports waned and the brand faced more competition.

Bright told the newspaper the legal win was a “great result” for Dryrobe as there were “quite a lot of copycat products and [the owners] immediately try to refer to them using our brand name”.

He said the company was now expanding overseas and moving into a broader range of products, adding that sales were similar to 2023 as “a lot of competition has come in”.

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France abandons bid for the total suspension of Shein’s website

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December 5, 2025

On Friday, France demanded a series of measures from Shein to demonstrate that the products sold on its website comply with the law, but dropped its initial request for a total three-month suspension of the online platform, which had been based on the sale of child-like sex dolls and prohibited weapons.

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At a hearing before the Paris court, a lawyer representing the state said that Shein must implement controls on its website, including age verification and filtering, to ensure that minors cannot access pornographic content. The state asked the court to impose a suspension of Shein’s marketplace until Shein has provided proof to Arcom, the French communications regulator, that these controls have been implemented.

Shein deactivated its marketplace- where third-party sellers offer their products- in France on November 5, after authorities discovered illegal items for sale, but its site selling Shein-branded clothing remains accessible. The state invoked Article 6.3 of France’s Digital Economy Act, which empowers judges to order measures to prevent or halt harm caused by online content.

“We don’t claim to be here to replace the European Commission,” the state’s lawyer said. “We are not here today to regulate; we are here to prevent harm, in the face of things that are unacceptable.” At the time of writing, the hearing is still ongoing.

In a statement issued last week, the Paris public prosecutor’s office said that a three-month suspension could be deemed “disproportionate” in light of European Court of Human Rights case law if Shein could prove that it had ceased all sales of illegal products. However, the public prosecutor’s office said it “fully supported” the government’s request that Shein provide evidence of the measures taken to stop such sales.

France’s decision comes against a backdrop of heightened scrutiny of Chinese giants such as Shein and Temu under the EU’s Digital Services Act, reflecting concerns about consumer safety, the sale of illegal products, and unfair competition. In the US, Texas Attorney General Ken Paxton said on Monday that he was investigating Shein to determine whether the fast-fashion retailer had violated state law relating to unethical labour practices and the sale of dangerous consumer products.

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