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It’s not just Gen Z: these founders hated their 9-to-5 so much they launched their own companies

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Gen Z are watching their career plans go up in flames as entry-level jobs are being snubbed by AI, and white-collar salaries aren’t keeping pace with inflation. So they’re ditching their nine-to-fives to become their own bosses—and they aren’t the only ones.

White-collar Gen Z don’t have to look far to find success stories of people quitting their nine-to-fives to do something they actually liked. 

From Too Good to Go’s Mette Lykke to Sweet Loren’s Loren Castle, these millennial and Gen X entrepreneurs ditched corporate America and haven’t looked back since—and now they’re running a trio of self-built getaways, leading a $120 million cookie dough brand, and spearheading sustainable food apps. 

Just like Gen Z, these entrepreneurs hated the idea of working all day to make their bosses money. Plus, the work they were doing was simply unfulfilling—and they know life is too short to stick with careers they weren’t happy in.

Sweet Loren’s Loren Castle

Loren Castle, the CEO of Sweet Loren’s, launched the refrigerated cookie dough brand after a cancer diagnosis in her 20s made her re-evaluate her career. Now, it’s stocked in over 35,000 supermarkets.

Courtesy of Sweet Loren’s

Sweet Loren’s CEO Loren Castle now leads a $120 million cookie dough brand stocking the refrigerated aisles of Target, Whole Foods, and Costco. But when she was fresh out of college and grappling with a cancer diagnosis, she tried her hand at a boutique PR firm, also juggling other restaurant-industry jobs. Ultimately she was unhappy working for someone else, and wanted to make the most out of a scary situation recovering from illness—so she quit her “real” job, and launched her own healthy sweets company. 

“Life is short. I don’t want regrets. I was so keenly aware of my feelings. If I wasn’t in love with something, it was really hard to make myself do it,” Castle told Fortune. “It got to that point of, ‘I don’t like my boss, I don’t want to be making him money.’”

Dunlap Hollow’s Bryant Gingerich 

Courtesy of Bryant and Amy Gingerich

Entrepreneur Bryant Gingerich was also uninspired in his engineering job, but quickly unearthed his true passion after discovering a swath of wooded land for sale. The millennial purchased the property with his wife Amy, and began building short-term rentals that are now part of his Dunlap Hollow business. 

In the middle of reeling in success from his three home rentals—which raked in over $700,000 in 2024, with Gingerich taking home over $350,000 in net profits—he was finally able to ditch his engineering role. 

“I don’t think I ever want a 9-to-5 again. I honestly haven’t even missed it one time,” Gingerich told Fortune. “I love every bit of what we’re doing here. I love that I get to design things and work with my hands, and not be sitting at a desk all the time. Working on our property in beautiful nature, and that’s just really life-giving for me.”

Hella Cocktail Co’s Jomaree Pinkard

Hella Cocktail Co founders
Hella Cocktail Co. cofounder and CEO Jomaree Pinkard quit his NFL consulting career and turned a hobby with his two best friends into a multimillion-dollar business.

Courtesy of Hella Cocktail Co.

Gen X entrepreneur Jomaree Pinkard had all the makings of a successful corporate worker. He held an esteemed Wharton degree, and had worked at $120 billion professional services firm Marsh & McLennan. But in his 30s, working as a consultant for the NFL, he started to pull away from his nine-to-five path to pursue his hobby making canned beverages and cocktail bitters.

After three to four years of scaling up his passion project, Hella Cocktail Co., with his two best friends and cofounders, he officially quit his NFL job to run his successful business full-time. The CEO was even tapped by $64 billion alcohol giant Diageo for his expertise—and hasn’t looked back on leaving his old corporate career since. 

Wellhub’s Cesar Carvalho

Courtesy of Wellhub

Cesar Carvalho, the chief executive of $2.4 billion corporate wellness platform Wellhub, once had a budding corporate career. The millennial executive once held positions at consulting giant McKinsey & Co. and marketing research firm AC Nielson, even enrolling in Harvard’s prestigious business school—but he dropped out of the university, and took a complete career 180. 

Carvalho left corporate America in pursuit of making it better: by bringing calm and exercise to white-collar workers. Wellhub now serves 26,000 employers across 13 countries, providing gyms, studios, and wellness classes to more than 20 million corporate workers. 

Too Good to Go’s Mette Lykke

Mette Lykke
Mette Lykke, CEO of Too Good To Go.

Courtesy of Too Good To Go

Too Good to Go’s CEO, Mette Lykke, also left McKinsey with her coworkers without much of a plan. The consultant-turned-executive had the itch to “quit and build something,” so after quitting her job without a coherent business idea, sat down and created a list of 10 start-up ideas. Lykke and her peers opted to launch a fitness community app called Endomondo—which was sold to Under Armour for $85 million in 2015. That was the start of her chapter as a serial entrepreneur, later scaling her sustainable food app Too Good to Go to a massive success. 

“A lot of aspiring entrepreneurs are just sitting there in their corporate jobs waiting for that lightning moment when they have the great idea,” Lykke told Fortune. But she added a warning: “It’s not going to land in your lap, you just decide to go for it or you don’t. Once you decide to go for it, you will come up with something because you have to.”

Why Gen Z are already over their new corporate gigs

Just a few years into working, about 43% of American Gen Zers say they have no desire to work a traditional job, and 60% find nine-to-five roles “soul sucking,” according to a 2024 report from Credit Karma. This comes as 36% of the young professionals struggle to find a corporate gig, with some job-seekers sending out over 1,700 applications and searching for over a year with no luck. 

Even Gen Zers who could snag a role, 65% say they’re unsatisfied because they’re not paid enough, and 61% think their pay hasn’t kept pace with the cost of living. And it’s weighing heavily on their psyche—nearly half say their jobs have had a negative impact on their mental health. Plus, by working for “the man,” they have less control over their schedules. About 41% say they’re unhappy with their gigs because it leaves them with no time to do anything else. 

There are other underlying reasons why young people are so against the nine-to-five career pathway—and a part of it may come from observing those around them. Nearly half, 47%, of Gen Z say watching how obsessed older generations are with work has made them rethink their career paths, according to the report. And they’re also taking inspiration from their peers on TikTok and Instagram. Around 26% of Gen Z say social media posts have motivated them to quit their corporate jobs, and 39% identify as part of the FIRE movement, dead-set on retiring early while financially dependent.



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Hero bystander who tackled Bondi gunman praised by Trump, Ackman

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A bystander who rushed and disarmed one of the Bondi Beach attackers has won praise from leaders around the world, including US President Donald Trump and hedge fund billionaire Bill Ackman, who announced a reward program for community heroes.

Extraordinary footage of the civilian’s actions began circulating on social media on Sunday, shortly after two men, later identified as a father and son, started shooting into a crowd gathered to celebrate the first day of Hanukkah. The massacre has left at least 16 people dead in the worst terrorist attack in Australia’s history. 

Read More: Sixteen People Killed in Bondi Beach Hanukkah Terror Attack 

In the mobile-phone video, which has not been verified by Bloomberg News, one of the attackers is standing near a tree and firing. A few meters away, a crouched man emerges from behind a parked car. He grabs the shooter from behind and wrestles the weapon from his hands. Local media named the bystander as Ahmed el Ahmed, a 43-year-old father-of-two from south Sydney. He was shot twice and is being treated in the hospital, according to reports.

He was also soon lauded for his feat. Trump said at the White House that Ahmed had saved many lives and expressed “great respect” for him. In Sydney, New South Wales Premier Chris Minns went further, describing Ahmed’s wrestle with the shooter as “the most unbelievable scene I’ve ever seen.”

“That man is a genuine hero and I’ve got no doubt there are many, many people alive tonight as a result of his bravery,” Minns said at a press conference late Sunday.

Australian Prime Minister Anthony Albanese also praised Ahmed, and other bystanders who helped treat victims in the immediate aftermath of the shooting. 

“People rushing towards danger to show the best of the Australian character,” Albanese told reporters Monday. “That’s who we are, people who stand up for our values.” 

Pershing Square Capital Management’s founder Ackman called Ahmed  “a brave hero” and said his hedge fund firm would establish a reward program for people who had carried out similar acts.

The top donor to a gofundme page set up for the “hero” who tackled the shooter is listed as William Ackman, who gave $99,999. More than $170,000 has been raised so far. 

Salesforce Inc. Founder and Chief Executive Officer Marc Benioff also expressed his gratitude for Ahmed in a post on X.



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A ‘new era’ in the housing market is about to begin as affordability finally improves

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Next year should mark a shift in the housing market after years of largely being frozen in place, according to Mike Simonsen, chief economist at top residential real estate brokerage Compass.

Home sales flatlined amid unaffordable conditions after rising demand collided with tepid supply growth, pushing up home prices. Would-be buyers became so discouraged that demand cooled and remains slow.

Prices are now becoming more favorable for house hunters, a trend that should continue in 2026 and change the narrative in the housing market.

“In the next era, that story flips. So sales are starting to move higher, but prices are capped or maybe down. Incomes are rising faster than prices, and so affordability improves for the first time in a bunch of years,” Simonsen told CNBC on Friday. “It’s not a dramatic improvement, but it’s the start of the new era.” 

His view echoes a recent report from Redfin, which also cited stronger income and weaker homes prices as it predicted a “Great Housing Reset” in 2026.

In addition to potential buyers giving up on finding an affordable home, sellers have been giving up on finding someone willing to buy at the price they want.

As a result, the number of homes that were withdrawn from the market jumped this year. In June, these so-called delistings shot up 47% from a year earlier.

Simonsen said listing withdrawals tend to be owner-occupied homes, meaning they could be latent demand as well as supply. That’s because two transactions would be needed: owners want to buy a new home but must sell their current one.

“In an environment where conditions improve a little bit, we actually estimate that that’s a representation of shadow demand—people that want to move, people that have delayed moves for maybe four years now,” he said, adding that there are about 150,000 such homeowners.

His housing market outlook for a new era of improving affordability doesn’t depend on a steep drop in mortgage rates. In fact, a plunge might spur so much demand that prices would overheat.

Simonsen expects rates to stay in the low-6% range, allowing sales to grow while also keeping home prices in check as more inventory comes on the market.

The price environment is already showing auspicious signs for prospective buyers. More than half of U.S. homes have dropped in value over the last year, but homeowners can still sell with a net gain as values are up a median 67% since their home’s last sale, accordion to data from Zillow.

And a separate report fromZillow found that homebuyers are getting record-high discounts. While the typical individual discount remains $10,000, desperate sellers are increasingly offering multiple reductions as muted demand leaves homes on the market for longer. As a result, the cumulative price cut in October hit $25,000.

“Most homeowners have seen their home values soar over the past several years, which gives them the flexibility for a price cut or two while still walking away with a profit,” Zillow Senior Economist Kara Ng said in a statement last month. “These discounts are bringing more listings in line with buyers’ budgets, and helping fuel the most active fall housing market in three years. Patient buyers are reaping the rewards as the market continues to rebalance.”



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Attacker who killed US troops in Syria was a recent recruit to security forces

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A man who carried out an attack in Syria that killed three U.S. citizens had joined Syria’s internal security forces as a base security guard two months earlier and was recently reassigned amid suspicions that he might be affiliated with the Islamic State group, a Syrian official told The Associated Press Sunday.

The attack Saturday in the Syrian desert near the historic city of Palmyra killed two U.S. service members and one American civilian and wounded three others. It also wounded three members of the Syrian security forces who clashed with the gunman, interior ministry spokesperson Nour al-Din al-Baba said.

Al-Baba said that Syria’s new authorities had faced shortages in security personnel and had to recruit rapidly after the unexpected success of a rebel offensive last year that intended to capture the northern city of Aleppo but ended up overthrowing the government of former President Bashar Assad.

“We were shocked that in 11 days we took all of Syria and that put a huge responsibility in front of us from the security and administration sides,” he said.

The attacker was among 5,000 members who recently joined a new division in the internal security forces formed in the desert region known as the Badiya, one of the places where remnants of the Islamic State extremist group have remained active.

Attacker had raised suspicions

Al-Baba said the internal security forces’ leadership had recently become suspicious that there was an infiltrator leaking information to IS and began evaluating all members in the Badiya area.

The probe raised suspicions last week about the man who later carried out the attack, but officials decided to continue monitoring him for a few days to try to determine if he was an active member of IS and to identify the network he was communicating with if so, al-Baba said. He did not name the attacker.

At the same time, as a “precautionary measure,” he said, the man was reassigned to guard equipment at the base at a location where he would be farther from the leadership and from any patrols by U.S.-led coalition forces.

On Saturday, the man stormed a meeting between U.S. and Syrian security officials who were having lunch together and opened fire after clashing with Syrian guards, al-Baba said. The attacker was shot and killed at the scene.

Al-Baba acknowledged that the incident was “a major security breach” but said that in the year since Assad’s fall “there have been many more successes than failures” by security forces.

In the wake of the shooting, he said, the Syrian army and internal security forces “launched wide-ranging sweeps of the Badiya region” and broke up a number of alleged IS cells. The interior ministry said in a statement later that five suspects were arrested in the city of Palmyra.

A delicate partnership

The incident comes at a delicate time as the U.S. military is expanding its cooperation with Syrian security forces.

The U.S. has had forces on the ground in Syria for over a decade, with a stated mission of fighting IS, with about 900 troops present there today.

Before Assad’s ouster, Washington had no diplomatic relations with Damascus and the U.S. military did not work directly with the Syrian army. Its main partner at the time was the Kurdish-led Syrian Democratic Forces in the country’s northeast.

That has changed over the past year. Ties have warmed between the administrations of U.S. President Donald Trump and Syrian interim President Ahmad al-Sharaa, the former leader of an Islamist insurgent group Hayat Tahrir al-Sham that used to be listed by Washington as a terrorist organization.

In November, al-Sharaa became the first Syrian president to visit Washington since the country’s independence in 1946. During his visit, Syria announced its entry into the global coalition against the Islamic State, joining 89 other countries that have committed to combating the group.

U.S. officials have vowed retaliation against IS for the attack but have not publicly commented on the fact that the shooter was a member of the Syrian security forces.

Critics of the new Syrian authorities have pointed to Saturday’s attack as evidence that the security forces are deeply infiltrated by IS and are an unreliable partner.

Mouaz Moustafa, executive director of the Syrian Emergency Task Force, an advocacy group that seeks to build closer relations between Washington and Damascus, said that is unfair.

Despite both having Islamist roots, HTS and IS were enemies and often clashed over the past decade.

Among former members of HTS and allied groups, Moustafa, said, “It’s a fact that even those who carry the most fundamentalist of beliefs, the most conservative within the fighters, have a vehement hatred of ISIS.”

“The coalition between the United States and Syria is the most important partnership in the global fight against ISIS because only Syria has the expertise and experience to deal with this,” he said.

Later Sunday, Syria’s state-run news agency SANA reported that four members of the internal security forces were killed and a fifth was wounded after gunmen opened fire on them in the city of Maarat al-Numan in Idlib province.

It was not immediately clear who the gunmen were or whether the attack was linked to the Saturday’s shooting.



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