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It’s not 40 hours—Gen Zers don’t know how long they need to work in a week and even experts can’t decide

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The CEO of $8.1 billion AI chips company Cerebras recently hit back at the idea entrepreneurs can launch an innovative business working “30, 40, 50 hours a week.” Aside from suggesting “every waking minute” should be dedicated to success, he gave no magic number for how much time people should actually put in. And in an internal memo to Gemini staffers earlier this year, Google cofounder Sergey Brin set his own expectation by saying clocking in 60 hours every week is the “sweet spot” to be efficient. Workplace experts told Fortune that’s unsustainable—but they also don’t always know where to draw the line. 

“The lesson for most young professionals is if you want to get ahead, you’re not going to get there 40 hours a week,” Dan Kaplan, co-head of the CHRO practice at ZRG Partners, told Fortune. “Part of the danger of the comment of the 60-hour workweek is it’s actually not about 60. It’s about working extra until the work is done.”

Striking the right balance between working hours, ambition, and downtime can be tricky—especially for Gen Z workers just starting out. Staffers who are low on the totem pole can often be tapped to do tedious tasks and stay late at the office to show commitment, something that higher-ups suffered through in their youth. Think Wall Street’s young staffers logging 100-hour workweeks, and Jamie Dimon capping JPMorgan’s junior bankers at 80 hours. 

Experts explain to Fortune some of that norm shifted during the pandemic. Working from home, employees became more aware of their well-being and began to advocate for it. Gen Z also stepped into the workforce, bringing their outspokenness on work-life balance and boundaries with them. They’re even down to ditch the Monday-to-Friday norm with 80% of Gen Z advocating for a four-day workweek, according to a 2024 survey from A.Team. 

But at the end of the day, experts said some rules on climbing the career ladder still apply—you have to put in the hours early on to grow faster. They argued against defining a “sweet spot” of working hours, and in favor of adopting a mindset that the day ends when all the boxes are ticked. 

Point blank, period: 60 hours is unsustainable 

Experts may not have an answer to how many hours make the perfect workweek, but they do agree on one thing: Working 60 hours a week indefinitely is unsustainable. Clocking in for so long can lead to intense burnout and disengagement among employees—and even serious health risks. 

Yet a part of America’s “always on” culture will always stick; when a company is in flux or battling an extreme low, employees will be expected to have all hands on deck. When JPMorgan was toughing out the 2008 financial crisis, CEO Jamie Dimon strategized in war rooms daily until as late as 10 p.m. or 5 a.m. Or even more recently, Brin’s 60-hour request to Gemini staffers, accusing those who work less than that of putting in the “bare minimum,” and not only being “unproductive but also can be highly demoralizing” to others. 

“Now there are times when there are huge objectives, and we know it’s going to require extra [hours] over this period of time,” Jackie Dube, chief people officer at software company the Predictive Index, told Fortune. “But if it’s expected to be sustained over time, I just don’t think that’s something where you get the most productivity out of your team.”

Dube said that the typical 40-hour workweek is sustainable for most, and working less or more as companies go through peaks and troughs is fair. But instead of watching the clock and obsessing over the number of hours worked, experts advise that Gen Zers and others care more about staying on top of assignments. Whether that takes 35 hours one week or 50 another, go with the flow.

“I don’t think we should be thinking about a ‘sweet spot’ in terms of work hours,” Jasmine Escalera, a career expert for MyPerfectResume, told Fortune. “I think we should be thinking about the sweet spot in terms of output.”

How Gen Z should approach working hours

With no golden rule on how many hours to work, Gen Z has a difficult choice: Grind while they’re young or take a holistic view of climbing the ladder—after all, they’ll be climbing it for around 45 years. 

The expert’s choice? Take the fast lane. 

“If your goal is to learn as much as you can, move up the ranks as fast as you can, gain the experiences, then you might say to yourself, ‘For these next few years, I’m sacrificing time for that experience.’” Escalera said. “If you’re Gen Z and want to work for a startup company in tech and really want to advance your career, the traditional 40-hour workweek may not be what is going to happen.”

“When you’re earlier in your career, it’s about learning as much as you can. And most people learn by doing. Get as many projects as you can, get involved in as many teams as you can,” Dube echoed. “And typically, earlier in your career, you have a lot more energy. You have less things going on that you’re taking on, that are occupying your time outside of work.”

Still, they shouldn’t lose sight of what they actually value. Gen Zers overwhelmingly value their boundaries from work, and need to weigh that against their other priorities. 

“There are lessons that we should all take from COVID: Take care of yourself; look after your own health and well-being,” Kaplan said. “True success is measured by all dimensions of your life, not just financial and career. And there is a point where putting in too many hours, stressing 24/7, isn’t healthy—and ultimately leads to being less productive.”

A version of this story originally published on Fortune.com on March 9, 2025.

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Macron warns EU may hit China with tariffs over trade surplus

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French President Emmanuel Macron warned that the European Union may be forced to take “strong measures” against China, including potential tariffs, if Beijing fails to address its widening trade imbalance with the bloc.

“I’m trying to explain to the Chinese that their trade surplus isn’t sustainable because they’re killing their own clients, notably by importing hardly anything from us any more,” Macron told Les Echos newspaper in an interview published on Sunday.

“If they don’t react, in the coming months we Europeans will be obliged to take strong measures and decouple, like the US, like for example tariffs on Chinese products,” he said, adding that he had discussed the matter with European Commission President Ursula von der Leyen.

Macron has just returned from a three-day state visit in China, where he pressed for more investment as Paris seeks to recalibrate its relationship with the world’s second-largest economy. France’s goods trade deficit with China reached around €47 billion ($54.7 billion) last year, according to the French Treasury. Meanwhile, China’s goods trade surplus with the EU swelled to almost $143 billion in the first half of 2025, a record for any six-month period, according to data released by China earlier this year.

Tensions between France and China escalated last year after Paris backed the EU’s decision to impose tariffs on Chinese electric vehicles. Beijing retaliated by imposing minimum price requirements on French cognac, sparking fears among pork and dairy producers that they could be targeted next.

‘Life or Death’

Macron said the US approach to China was “inappropriate” and had worsened Europe’s position by diverting Chinese goods toward the EU market.

“Today, we’re stuck between the two, and it’s a question of life or death for European industry,” Macron said, while noting that Germany — Europe’s biggest economy — doesn’t entirely share France’s stance.

In addition to Europe needing to become more competitive, the European Central Bank too has a role to play in strengthening the EU’s single market, Macron said, arguing that monetary policy should take growth and jobs into account, not just inflation, he said.

He also said the ECB’s decision to continue selling the government bonds it holds risks pushing up long-term interest rates and weighing on economic activity.

“Europe must — and wants to — remain a zone of monetary stability and credible investment,” Macron said.



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What bubble? Asset managers in risk-on mode stick with stocks

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There’s a time when investments run their course and the prudent move is to cash out. For global asset managers who’ve ridden double-digit gains in equities for three straight years, that time is not now.

“Our expectation of solid growth and easier monetary and fiscal policies supports a risk-on tilt in our multi-asset portfolios. We remain overweight stocks and credit,” said Sylvia Sheng, global multi-asset strategist at JPMorgan Asset Management.

“We are playing the powerful trends in place and are bullish through the end of next year,” said David Bianco, Americas chief investment officer at DWS. “For now we are not contrarians.”

“Start the year with sufficient exposure, even over-exposure to equities, predominantly in emerging market equities,” said Nannette Hechler-Fayd’herbe, EMEA chief investment officer at Lombard Odier. “We don’t expect a recession in 2026 to unfold.”

Those assessments came from Bloomberg News interviews with 39 investment managers across the US, Asia and Europe, including at BlackRock Inc., Allianz Global Investors, Goldman Sachs Group Inc. and Franklin Templeton.

More than three-quarters of the allocators were positioning portfolios for a risk-on environment through 2026. The thrust of the bet is that resilient global growth, further developments in artificial intelligence, accommodative monetary policy and fiscal stimulus will deliver outsize returns in all fashion of global equity markets. 

The call is not without risks, including simply its pervasiveness among the respondents, along with their overall high degree of assuredness. The view among the institutional investors also aligns with that of sell-side strategists around the globe. 

Should the bullishness play out as expected, it would deliver a stunning fourth straight year of bumper returns for the MSCI All-Country World Index. That would extend a run that’s added $42 trillion in market capitalization since the end of 2022 — the most value created for equity investors in history. 

That’s not to say the optimism is without merit. The artificial intelligence trade has added trillions in market value to dozens of firms plying the industry, but just three years after ChatGPT broke into the public consciousness, AI remains in the early phase of development.

No Tech Panic

The buy-side managers largely rejected the idea that the technology has blown a bubble in equity markets. While many acknowledged some pockets of froth in unprofitable tech names, 85% of managers said valuations among the Magnificent Seven and other AI heavyweights are not overly inflated. Fundamentals back the trade, they said, which marks the beginning of a new industrial cycle. 

“You can’t call it a bubble when you’re seeing tech companies deliver a massive earnings beat. In fact, earnings from the sector have outstripped all other US stocks,” said Anwiti Bahuguna, global co-chief investment officer at Northern Trust Asset Management.

As such, investors expect the US to remain the engine of the rally. 

“American exceptionalism is far from dead,” said Jose Rasco, chief investment officer at HSBC Americas. “As artificial intelligence continues to spread around the globe, the US will be a key participant.” 

Most investors echoed the sentiment expressed by Helen Jewell, international chief investment officer of fundamental equities at BlackRock, who suggested also searching outside the US for meaningful upside.

“The US is where the high-return high-growth companies are, so we have to be realistic about that. But those are already reflected in valuations, and there are probably more interesting opportunities outside the US,” she said.

International Boom

Profits matter above all else for equity investors, and huge bumps in government spending from Europe to Asia have stoked estimates for strong gains in earnings.

“We have begun to see a meaningful broadening of earnings momentum, both across market capitalizations and across regions, including Japan, Taiwan, and South Korea,” said Wellington Management equity strategist Andrew Heiskell. “Looking into 2026, we see clear potential for a revival of earnings growth in Europe and a wider range of emerging markets.”

India is one of the most compelling opportunities for 2026, according to Goldman Sachs Asset Management’s Alexandra Wilson-Elizondo, global co-head and co-chief investment officer of multi-asset solutions.

“We see real potential for India to become the Korea-like re-rating story of 2026, a market that transitions from tactical allocation to strategic core exposure in global portfolios,” she said. 

Nelson Yu, head of equities at AllianceBernstein, said he sees improvements outside of the US that will mandate allocations. He noted governance reform in Japan, capital discipline in Europe and recovering profitability in some emerging markets.

Small Cap Optimism

At the sector level, the investors are looking for AI proxies, notably among clean energy providers that can help meet the technology’s ravenous demand for power. Smaller stocks are also finding favor.

“The earnings outlook has brightened for small-capitalization stocks, industrials and financials,” said Stephen Dover, chief market strategist and head of Franklin Templeton Institute. “Small-cap stocks and industrials, which are typically more highly leveraged than the rest of the market, will see profitability rise as the Federal Reserve trims interest rates and debt servicing costs fall.”

Over at Santander Asset Management, Francisco Simón sees earnings growth of more than 20% for US small caps after years of underperformance. Reflecting the optimism, the Russell 2000 Index of such equities recently hit a record high.

Meanwhile, the combination of low valuations and strong fundamentals makes health care one of the most compelling contrarian opportunities in a bullish cycle, a preponderance of managers said.  

“Health-care related sectors can surprise to the upside in the US markets,” said Jim Caron, chief investment officer of cross-asset solutions at Morgan Stanley Investment Management. “This is a mid-term election year and policy may at the margin support many companies. Valuations are still attractive and have a lot of catch up to do.”

Virtually every allocator struck at least a note of caution about what lies ahead. The top worry among them was a rekindling of inflation in the US. If the Fed is forced by rising prices to abruptly pause or even end its easing cycle, the potential for turbulence is high.

“A scenario — which is not our base case — whereby US inflation rebounds in 2026 would constitute a double whammy for multi-asset funds as it would penalize both stocks and bonds. In this sense it would be much worse than an economic slowdown,” said Amélie Derambure, senior multi-asset portfolio manager at Amundi SA. 

“The way investors are headed for 2026, they need to have the Fed on their side,” she added.

Trade Caution

Another worry is around President Donald Trump’s capriciousness, particularly when it comes to trade. Any flareup in his trade spats that fuels inflation through heightened tariffs would weigh on risk assets. 

Oil and gas producers remain unloved by the group, though that could change if a major geopolitical event upends supply lines. While such an outcome would bolster those sectors, the overall impact would likely be negative for risk assets, they said.

“Any geopolitical situation that can affect the price of oil is what will have the largest impact on the financial markets. Clearly both the Middle East and the Ukraine/Russia situations can impact oil prices,” said Scott Wren, senior global market strategist at Wells Fargo Investment Institute.

Multiple respondents flagged European autos as a “no-go” area for 2026, citing intense competitive pressure from Chinese carmakers, margin compression and structural challenges in the transition to electric vehicles. 

“Personally I don’t believe for a minute that there will be a rebound in the sector,” said Isabelle de Gavoty at Allianz GI. 

Outside of those worries, most asset managers simply believe that there’s little reason to fret about the upward momentum being interrupted — outside, of course, from the contrarian signal such near-uniform bullishness sends.

“Everyone seems to be risk-on at the moment, and that worries me a bit in the sense that the concentration of positions creates less tolerance for adverse surprises,” said Amundi’s Derambure.  



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Trump says Netflix-Warner Bros. deal ‘could be a problem’

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President Donald Trump raised potential antitrust concerns for Netflix Inc.’s planned acquisition of Warner Bros. Discovery Inc., noting that the market share of the combined entity may pose problems. 

“Well, that’s got to go through a process, and we’ll see what happens,” Trump said when asked about the deal as he arrived at the Kennedy Center for an event, confirming that he has met Netflix co-CEO Ted Sarandos last week and complimenting the streaming company. “But it is a big market share. It could be a problem.”

The $72 billion deal would combine the world’s No. 1 streaming player with the No. 4 service HBO Max, which has raised red flags from antitrust regulators. 



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