Asian beauty retailer Sukoshi announced on Thursday plans to accelerate its U.S. expansion with a series of major openings at high-traffic shopping centres across the country. 

The company plans to debut new stores in 2025 at King of Prussia Mall in Pennsylvania, Lenox Square in Atlanta, Aventura Mall in Miami, Bellevue Square in Washington, and Garden State Plaza in New Jersey, marking its largest U.S. rollout to date. By the end of 2026, Sukoshi expects to operate more than 40 locations.

“As Asian beauty continues to shape global standards, we’re proud to be leading its expansion across North America,” said Linda Dang, CEO of Sukoshi. “Scaling is not just about opening stores. It is about setting a new standard for Asian beauty and giving customers a place where education and discovery feel natural.”

Most recently, in September, Sukoshi opened its largest New York City location on the Upper East Side, which marked its 15th store. It also became the exclusive retailer for global cult-favorite brands Red Chamber and Girlcult.  

Founded in 2018, Sukoshi has built a strong presence in the growing Asian beauty category, offering a curated selection of more than 200 brands from Korea, Japan, and across Asia.

The retailer is also positioning itself as a brand accelerator, offering partners access to retail space, influencer collaborations, pop-up activations, and North American distribution.