Italian menswear label Mulish is thriving. Owned by the eponymous company and based in Campania, Mulish staged an event during the Pitti Uomo 109 show in Piazza degli Strozzi in Florence, to assert its premier role in the contemporary menswear scene.

“We’re a company that has been in business for nearly 30 years, we’re well established in Italy, and we have a know-how deriving from years of experience in garment-making and men’s tailoring. We grew significantly in 2025, in Italy and especially abroad,” said Diego Di Flora, speaking to FashionNetwork.com at the Florentine event.

Di Flora is the creative director of Mulish and now also of the company’s other label, Bharnaba. “We’re very well-known on several foreign markets, thanks also to campaigns featuring VIP brand ambassadors like [football manager] Luciano Spalletti and [actor] Raul Bova. Retail-wise, we don’t operate monobrand stores, working instead with wholesale distributors. Mulish currently has over 100 wholesale clients, in Italy and abroad. We recorded double-digit revenue growth in 2025, and we’d managed to grow even during the Covid period. At that time, we launched a women’s line for a season, an experiment that was a great success,” said Di Flora.

Mulish now produces menswear only, and the hero product of its Fall/Winter 2026-27 collection is the Field Jacket. “We began with men’s outerwear, our main expertise is in that category. Womenswear requires a more varied, extensive range of garments, so we decided to refocus on our primary know-how,” said Di Flora.

Mulish still generates 70% of its revenue in Italy (“40% in Northern Italy, where, weirdly, we’re selling more than in the South,” said Di Flora). The company, whose labels are positioned in the ‘affordable quiet luxury’ segment, is now keen to export a larger volume of its Italy-produced, Neapolitan-style men’s tailoring collections overseas. “We’re already present throughout Europe, and we’re considering entering South Korea within a couple of years,” said Di Flora.
 
Mulish has expanded its occasionwear range, a segment “that is selling very well, especially [outfits] for bridegrooms,” according to Di Flora.

Mulish has 30 direct employees and a network of 400 collaborators. The company runs another label, Bharnaba, which exhibited at Pitti Uomo for the first time in the show’s January 2026 edition.
 
“It’s a Mulish-style label, but with a younger vibe,” said Di Flora. “Prominent in [Bharnaba’s] Fall/Winter 2026-27 collection are deconstructed jackets, tailored coats and double-breasted jackets. At the show, we launched the Bharnaba safari jacket, while the trousers, previously styled with a classic drainpipe cut, now feature darts and softer, more generous lines,” he added.

“[Bharnaba] was created in 2021, and is growing much faster than Mulish, thanks to a young audience that appreciates its style. The label’s signature garments are constantly reinterpreted with well-balanced volumes, new sartorial constructions and painstaking attention to detail. For example, we lightened up the structure of double-breasted jackets, giving them a more fluid fit, while Bharnaba coats are distinctive for their clean lines, refined materials and a perfect balance between meticulous design and a contemporary mood,” concluded Di Flora.