Fashion

Italian luxury lingerie brand set for sale by June

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Ansa

Translated by

Nazia BIBI KEENOO

Published



March 12, 2025

The race to secure La Perla‘s future has reached a pivotal stage. Following the deadline for expressions of interest, around 20 bidders—primarily international players—have gained access to the virtual data room containing the financial and operational details of the iconic Italian lingerie brand, which is currently under extraordinary administration. These interested parties now have approximately one month to analyze the company’s situation before submitting binding offers.

La Perla

Buyers will submit sealed bids in May, and the strongest offer will follow shortly after. La Perla’s sale will close by the end of June. The deal includes La Perla Manufacturing, which operates the brand’s Bologna production facility, along with a brand licensing agreement with a purchase option. The sale may also cover La Perla Global Management UK’s Italian operations and its subsidiaries in the UAE and China.

Sources close to the deal reveal that most interested parties are international companies. However, Sandro Veronesi, founder of Oniverse (formerly Calzedonia)—whose name had been widely speculated—is not on the bidders’ list.

That said, new contenders could still enter the race. A buyer could still submit a binding offer without having previously expressed interest, though doing so would mean placing a bid without access to La Perla’s confidential financial data—a considerable risk in a high-stakes acquisition.

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