Italian fashion group Goodfellas merges by incorporation with Golden Season

Two Brescia-based Italian fashion companies have joined forces. Following the respective AGMs, the shareholders of Golden Season S.r.l., owner among others of menswear label AT.P.CO, and of Goodfellas S.r.l., which produces men’s and women’s outerwear and apparel label People of Shibuya, have announced that Goodfellas has merged by incorporation with Golden Season. The merger was made official on December 16, and will be effective from December 31, 2025. 

From that date, Golden Season, a company based in Erbusco, near Brescia, will assume in full the rights and obligations relating to Goodfellas, which is based in Brescia, taking over all of the latter’s contracts and dealings, whether commercial, financial, and legal.
 
Golden Season develops, manufactures, and sells apparel collections for major Italian private labels and third-party brands, operating through a national and international distribution network. Goodfellas is a fashion and accessories wholesaler, and its business activities are complementary to those of Golden Season. In recent years, Goodfellas has consolidated its position in the fashion wholesale and retail distribution sectors, for both third-party and its own brands, recording positive results.

The operation is set to optimise and exploit the manufacturing and commercial synergies between the two companies, combining their production and distribution activities more efficiently. The objective, stated the two companies, is to strengthen Golden Season’s competitive position on the Italian and international apparel market.
 
Following the merger, Golden Season’s brand portfolio will include AT.P.CO, After Label, Skills Milano, and People of Shibuya. The merger will also enable the group to report its fiscal 2025 results as a single entity, marking a further step in the integration and streamlining of its business.