IT Cosmetics has named Emmy-nominated actor and producer Kristin Davis as its first-ever celebrity partner.
IT Cosmetics taps Kristin Davis for first-ever celebrity partnership. – IT Cosmetics
Best known for her role as Charlotte York in “Sex and the City” and its recent revival “And Just Like That…,” Davis continues to resonate across generations. Alongside her work in film, television, and her podcast “Are You a Charlotte?”, she is also recognized for her humanitarian advocacy.
“What makes Kristin such a powerful partner for IT Cosmetics is her authenticity,” said Maude Brunschwig, IT Cosmetics global brand president. “She doesn’t just represent the brand –— she lives it. From discovering our CC+ Cream during her own skin struggles, like her rosacea, to becoming a devoted advocate of our formulas, Kristin’s journey mirrors what so many of our consumers experience. Together, we’re proving that beauty is not about perfection, but about feeling confident in your own skin.”
In this role, Davis will help spotlight its SPF CC+ Foundation franchise and celebrate real skin confidence and glowing, healthy skin. As part of the new “The Glow Comes Naturally” campaign, Davis opens up about her personal skin journey, including struggles with rosacea and changing skin concerns over the years.
“As a long-time fan of IT Cosmetics, I’m excited to be joining this campaign to help empower women, like myself, to be their most confident selves, even when their skin isn’t looking its best,” said Davis.
“When I was younger, I often took my skin for granted and I also struggled with rosacea for years. Discovering the CC+ Nude Glow Foundation was a game-changer because it improved the health of my skin while also providing just the right amount of coverage. It also includes SPF which is a non-negotiable within my beauty routine as anti-aging is top of mind. The CC+ Nude Glow Foundation is amazing because it’s a one-and-done product that leaves my skin glowing and me feeling confident.”
