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Is there a price tag for the Louvre’s stolen jewels?

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Bloomberg

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October 22, 2025

French authorities have described it as priceless. But the last time the diamond-encrusted bow, which once belonged to Empress Eugenie, was sold, it reached a reported €6.72 million ($7.8 million). What it’s worth now, three days after it was stolen as part of a raid on the Louvre Museum in Paris is much more difficult to establish.

Unless stolen to order, the plunder of royal necklaces, tiaras and earrings, is in art-market parlance already “burned”- at least in its last-known state. The Ocean’s Eleven-style robbery has been widely publicised so the pieces can’t be sold, or worn, in public. And black markets carry deep discounts. Selling the jewels separately may be more discrete but also won’t be straightforward.

The alternative is that the exquisite jewels- diamonds, emeralds, sapphires- and gold could be broken up and melted down. Officially, the eight items are worth €88 million but not if the roughly 9,000 small and large stones gems are sold separately, according to Paris Prosecutor Laure Beccuau.

It’s usually the precision of the heist that captures filmmakers’ attention. But the next act- moving the high-profile loot- is just as perilous.

“Often the thieves realise that the risk is too great,” said Charlotte Chambers-Farah, a client manager at the London-based Art Loss Register. “They haven’t managed to move the goods within six months to a year, the burden becomes too heavy.”

The gems are likely to hold the most value but often have identifiers like the size and weight of the stone. To get around this, the stones could be dismantled, recut and reassembled to make them nearly unrecognisable, according to Chambers-Farah. 

Tobias Kormind, managing director of jeweller 77 Diamonds, estimated that the stolen gemstones could be worth about £10 million ($13.4 million), with much of the value derived from four large diamonds set in one of the brooches that was stolen. 

“It might be somebody now pays a tenth of the market value, takes it, and if they can afford it they hold it for ten years, and then slowly start breaking it up,” he said. “If in two years time someone comes in with a stone that needs to be recut, it’s not unusual, and they go through one person and another person, and then there’s somebody relatively credible who goes to a third.”

Melted down gold is almost impossible to identify and the price has risen almost 60% this year to near-record levels. Unlike the solid gold toilet stolen from Blenheim Palace in 2019, the jewellery wouldn’t contain enough metal to make it the focus of the robbery. 

Politicians, French police, and Louvre’s security staff have been strongly criticised for not stopping the heist. The lax outdoors surveillance, that allowed a furniture hoist to park up outside the museum unnoticed, could have made it a more attractive target than the closely-guarded jewellery stores at the Place Vendôme.

“We see a shift in the last 10 years, when museums are targeted no longer for paintings but much more for precious metals or diamonds,” said Arthur Brand, an art crime detective. Most art thieves would expect to get about a third of the value of the item when reselling, but it’s hard to determine how big the market would be for these high-profile jewels.

Selling the treasure for parts would unlock the value of the haul but would immediately destroy the historical meaning. French police will be racing to try to recover the jewellery before this happens.

Last month, a 3,000-year-old gold bracelet that was stolen from the Egyptian Museum in Cairo was melted down, according to the country’s interior ministry. 

Although deemed “priceless jewels” by French Justice Minister Gerald Darmanin, many of the pieces bore actual price tags before arriving in the vitrines of the Paris museum.

Empress Eugenie’s large corsage bow, stolen on Sunday, was purchased in 2008 with help from the Friends of the Louvre donor group for a reported €6.72 million. It had been set for auction at Christie’s in New York when the museum stepped in with the private purchase. The brooch had ceased to be part of the French crown jewels 121 years earlier when it was sold at a public auction to a jeweller for 42,200 French Francs or €85,000 at the time. An emerald necklace and earrings belonging to Empress Marie-Louise were acquired by the Louvre in 2004 from Baron Elie de Rothschild, according to the museum’s records, which didn’t include a price. His late wife had owned them, according to the records, which show they earlier passed through the jewellers Van Cleef and Arpels.

A Tiara of Empress Eugenie was sold in 1992 at a Sotheby’s auction in Geneva for more than $1 million and then donated by the donor group to the Louvre, museum and auction house records show. The stolen haul also included a tiara, a sapphire necklace, and matching earrings from the collection of Queens Marie-Amelie and Hortense, all acquired by the Louvre in 1985, according to museum records. The oldest acquisition, a reliquary brooch entered the collection in 1887.  

Rob van Beurden, an Antwerp-based diamond expert with 45 years experience in the industry, said that while it would be possible to recut the gems, he thinks it’s much more likely that they have been stolen to order.

“They always say that wherever a diamond is stolen, be it in Paris, in Prague, or in Madrid, chances are fair that it will end up in Antwerp,” he said. “But I don’t think anyone would be interested in burning their fingers on something this hot.”

“If they’re not stolen on assignment, then they will end up most likely somewhere in Antwerp, and God forbid it’ll be for the scrap value,” he said. “If ever they were to be sold just for the material, for the scrap value or for the diamonds, then it’s very little money.”

There have been questions raised about the professionalism of the gang. While making off with the necklaces and other items, the thieves left the 140-carat “Régent” diamond untouched and dropped a crown with more than 1,000 diamonds.

It’s not unheard of for stolen pieces to end up being later abandoned in a public place or reappear decades later.

In 2018,  thieves took two crowns and an orb belonging to the Swedish monarchy which were later found on top of a trash can in a Stockholm suburb. A collection of antique gold snuff boxes stolen from a stately home in Leeds, England, was found four decades later, intact. 

Sometimes items are stolen and used as leverage by a gang to get a member in prison a shorter sentence. The thieves realize they can’t sell the loot but still try to use it to gain advantage, according to Julian Radcliffe, founder of the Art Loss Register.

President Emmanuel Macron said that getting the crown jewels back in one piece is the outcome he’s hoping for. “We will recover the artworks, and the perpetrators will be brought to justice,” he said in a post on X earlier this week.
 



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Marionnaud teams up with Good News to bring together beauty routines and coffee

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December 8, 2025

“We need moments like these to get to know our female customers,” says Marionnaud. With this in mind, the perfume and fragrance business is taking up residence in two Good News cafés in Paris until December 10.

Rue Montmartre shopfront – AI-generated photo by Marionnaud – DR

Marionnaud is unveiling two pop-ups “conceived as convivial interludes, designed to strengthen its physical presence, drive footfall, and partner with a French player sharing the same values of proximity and optimism,” notes the French beauty specialist. The temporary spaces will be located at 94 Rue Montmartre, in the second arrondissement, and at 7 Boulevard de la Madeleine, in the first arrondissement.

Founded in 1984, Marionnaud now operates 385 stores in France. Under the leadership of Kulvinder Birring, the retailer is pursuing a strategy focused on modernising its network and strengthening customer relations. The brand’s turnover amounted to €573 million in 2023, the latest figure available, although the company does not officially disclose its financial performance. These pop-ups are part of this momentum, sitting somewhere between commercial experimentation and on-the-ground engagement.

According to Clémence Courquin, head of marketing, this collaboration is part of a 360° campaign combining social media activations with a physical rollout. “Today, we’re seeing the power of beauty-and-coffee alliances,” she emphasises. The two brands, both French, are bringing their worlds together and cross-pollinating their audiences to reach a broader customer base while nurturing their brand DNA.

In practical terms, Marionnaud and Good News are pooling their databases to increase the number of touchpoints, attract new customers, and raise their visibility. The initiative also includes the distribution of oversized gifts, designed to create surprise and spark engagement.

In short, it is a partnership conceived as a lever for commercial momentum, with each brand putting its expertise at the service of the other to maximise impact throughout the duration of the initiative.

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Decathlon debuts in El Salvador

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December 8, 2025

French sporting goods retailer Decathlon is continuing its expansion across Latin America. The business has opened its first store in El Salvador, a large-format location at the Multiplaza shopping centre in the country’s capital San Salvador.

Decathlon

‘This country, known for its rich culture, its Pacific coastline ideal for surfing, and its growing passion for outdoor sports, represents a strategic and vibrant market for our mission,” said the business in a release. Decathlon also stated that it aims to “bring people together through sport to make wellbeing accessible for all.”

Decathlon’s expansion into Latin American markets has marked a milestone, boosting access to sports equipment across a range of disciplines. The business currently has a presence in Mexico, Colombia, Chile, Brazil, Panama, Costa Rica, and now El Salvador.

Latin America has become a highly attractive market for European and other international brands, with new market entries up by more than 30% over the past three years.

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More Luxury Club joins Cocoon Group to form ‘circular luxury powerhouse’

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December 8, 2025

Two now becomes three. Fashion accessories/jewellery membership club More Luxury Club has joined forces with Cocoon Club and My Wardrobe HQ to operate under an ever-widening Cocoon Group umbrella to become a “circular luxury powerhouse”.

Image: More Luxury Club

With More Luxury Club founded “to redefine how people access and enjoy luxury goods, building a loyal community passionate about quality, longevity, and conscious consumption”, it dovetails neatly with the Cocoon Group ethos.

Cynthia Morrow, co-founder of More Luxury Club, explained: “Cocoon shares our belief that the future of luxury lies in sustainability, circularity, and community – and we are proud that our members will continue this journey within a company that shares our values and long-term vision”.

She noted that it’s an integration that “marks an important milestone for the circular fashion sector”. 

Cocoon Group’s overall mission is “to build the leading ecosystem for circular luxury”, expanded benefits including access to designer rental, resale, subscription models and exclusive brand collaborations – “all within one unified platform”.

Following its recent merger with My Wardrobe HQ, Cocoon said it has become a consolidating force in the circular luxury sector, bringing together businesses such as Rotaro, Cercle, and now More Luxury Club, “positioning Cocoon as the definitive category leader”, offering the “most comprehensive, sustainable, and innovative way to access and enjoy luxury fashion in the UK”.

Cocoon Group CEO Coco Baraer Panazza, added: “Our mission is to build the most forward-thinking and sustainable way for people to enjoy luxury… as we continue to scale a smarter, more inclusive and more circular future for fashion together.”

Kering used to have a minority stake in Cocoon (which it took in 2021) but it exited that stake earlier this year. 

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