William Clayton, a businessman who served successive US presidents and became one of the chief architects of the Marshall Plan, was no fan of tariffs. He rated the barriers erected during the Great Depression as one of the great crimes of the century. It’s hard to imagine that Clayton, who believed that free trade was as important to prosperity as American aid and security guarantees, would remotely approve of Donald Trump‘s efforts to reshape commerce.
Increased US tariffs will affect numerous nations’ economies
This White House-engineered upheaval, which pushed tariffs to levels unseen since the Smoot-Hawley law of 1930, will be costly — even if the full price isn’t immediately apparent. The global economy hasn’t suffered some of the direst consequences that were predicted in April. Demand for US assets has held up, despite the superficial allure of the “sell America” narrative. The International Monetary Fund doubts growth will suddenly crater, and inflation hasn’t taken off. Has a bullet been dodged or is shock delaying the pain?
It’s notable that countries aren’t exactly lining up to fire back. With the exception of China, which has escalated and retreated to match the White House rhythms, there’s been little by way of reprisals. “It’s not a war when only one side fights,” JPMorgan Chase & Co. economists said in a recent note. “The primary drag from the trade war will come from US tariff hikes, but we also looked for broad retaliation by US trading partners.” The counterattack “has not materialised; in fact, barriers to US exports have been lowered,” they wrote.
By no means does the firm anticipate zero harm. Business confidence is down but not collapsing. Capital spending will be constrained. And while chances of recession are still high, a better outcome remains very plausible.
This sort of guarded optimism — or qualified pessimism — is a break from the dark warnings. Christine Lagarde, head of the European Central Bank, told leaders to prepare for a worst-case scenario in which an antagonistic US drags the world into destructive economic conflict. The prime minister of Singapore, a city-state that thrived during the heyday of free trade, couldn’t hide his dismay: Tariffs aren’t the actions of friends, Lawrence Wong noted. His Canadian counterpart, Mark Carney, declared that relations with the US would be changed forever. Chinese President Xi Jinping has studiously matched American moves but also toned down his rhetoric and actions when appropriate. Washington and Beijing this week extended a pause on higher tariffs for 90 days, the latest in a series of suspensions.
India, which has been the subject of some bullish projections as China’s economy has slowed, is one of the few economies of significance that hasn’t cut a deal with Trump. But Prime Minister Narendra Modi also hasn’t gone measure for measure or shown a desire to get even with American businesses. Yes, there has been indignity and hurt feelings. The governor of the Reserve Bank of India dismissed Trump’s claim that commerce was dead there. He touted India’s contribution to global growth — about 18% compared to around 11% for the US — and insisted the local economy was doing well. This is in the ballpark, based on IMF projections. It also misses the point that in pure size, America dwarfs India.
Brazil, a comer that struggles to make good on its potential, is also refusing to bend. President Luiz Inacio Lula da Silva loathes dependence on the US and wants to be treated as an equal. But Trump doesn’t like a court case against Lula’s predecessor for allegedly plotting a coup. Brazil is trying to develop an alternative to the dollar and places great store in commercial ties to the BRICS group of emerging economies. Many of those nations, and aspiring members of the bloc, have cut deals with Trump, or are likely to do so. Brazil will come to some arrangement.
So has Trump got away with it? His aides reckoned that access to the American market is too lucrative to pass up, and they may have been right. It would also be naive to conclude there won’t be any cost. The global economy has slowed but hasn’t crashed, foreigners still purchase US Treasuries and it’s a safe bet that the greenback will be at the centre of the financial system for years.
But the nations humiliated won’t forget this experience. Asia’s economies will only get bigger and the siren call of greater integration with China will get louder. Trump’s efforts to destroy the existing order may yet prove an own goal. Just not this year.
Clayton, who became the top economic official at the State Department, believed that robust trade among the shattered nations of Western Europe was as important as physical rebuilding. The economic dislocation wrought by the conflagration had been underestimated; capitalism could revive the continent and prevent the political implosion of key countries. According to Benn Steil’s book The Marshall Plan: Dawn of the Cold War, Clayton insisted that the US “must run this show.”
Trump’s team brag about reconfiguring the system that grew from the ideals of the post-war era. The hubris may ultimately prove misplaced.
The demerger of Unilever‘s ice cream division, to be named ‘The Magnum Ice Cream Company,’ which had been delayed in recent months by the US government shutdown, will finally go ahead on Saturday, the British group announced.
Reuters
Unilever said in a statement on Friday that the admission of the new entity’s shares to listing and trading in Amsterdam, London, and New York, as well as the commencement of trading… is expected to take place on Monday, December 8.
The longest federal government shutdown in US history, from October 1 to November 12, fully or partially affected many parts of the federal government, including the securities regulator, after weeks without an agreement between Donald Trump‘s Republicans and the Democratic opposition.
Unilever, which had previously aimed to complete the demerger by mid-November, warned in October that the US securities regulator (SEC) was “not in a position to declare effective” the registration of the new company’s shares. However, the group said it was “determined to implement in 2025” the separation of a division that also includes the Ben & Jerry’s and Cornetto brands, and which will have its primary listing in Amsterdam.
“The registration statement” for the shares in the US “became effective on Thursday, December 4,” Unilever said in its statement. Known for Dove soaps, Axe deodorants and Knorr soups, the group reported a slight decline in third-quarter sales at the end of October, but beat market expectations.
Under pressure from investors, including the activist fund Trian of US billionaire Nelson Peltz, to improve performance, the group last year unveiled a strategic plan to focus on 30 power brands. It then announced the demerger of its ice cream division and, to boost margins, launched a cost-saving plan involving 7,500 job cuts, nearly 6% of the workforce. Unilever’s shares on the London Stock Exchange were steady on Friday shortly after the market opened, at 4,429 pence.
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Burberry has named a new chief operating and supply chain officer as well as a new chief customer officer. They’re both key roles at the recovering luxury giant and both are being promoted from within.
Matteo Calonaci becomes chief operating and supply chain officer, moving from his role as senior vice-president of strategy and transformation at the firm.
In his new role, he’ll be oversee supply chain and planning, strategy and transformation, and data and analytics. He succeeds Klaus Bierbrauer, who’s currently Burberry supply chain and industrial officer. Bierbrauer will be leaving the company following its winter show and a transition period.
Matteo Calonaci – Burberry
Meanwhile, Johnattan Leon steps up as chief customer officer. He’s currently currently Burberry’s senior vice-president of commercial and chief of staff. In his new role he’ll be leading Burberry’s customer, client engagement, customer service and retail excellence teams, while also overseeing its digital, outlet and commercial operations.
Both Calonaci and Leon will join the executive committee, reporting to Company CEO Joshua Schulman.
JohnattanLeon – Burberry
Schulman said of the two execs that the appointments “reflect the exceptional talent and leadership we have at Burberry. Both Matteo and Johnattan have been instrumental in strengthening our focus on executional excellence and elevating our customer experience. Their deep understanding of our business, our people, and our customers gives me full confidence that their leadership will help drive [our strategy] Burberry Forward”.
Traditional and occasion wear designer Puneet Gupta has stepped into the world of fine jewellery with the launch of ‘Deco Luméaura,’ a collection designed to blend heritage and contemporary aesthetics while taking inspiration from the dramatic landscapes of Ladakh.
Hints of Ladakh’s heritage can be seen in this sculptural evening bag – Puneet Gupta
“For me, Deco Luméaura is an exploration of transformation- of material, of story, of self,” said Puneet Gupta in a press release. “True luxury isn’t perfect; it is intentional. Every piece is crafted to be lived with and passed on.”
The jewellery collection features cocktail rings, bangles, chokers, necklaces, and statement evening bags made in recycled brass and finished with 24 carat gold. The stones used have been kept natural to highlight their imperfect and unique forms and each piece in the collection has been hammered, polished, and engraved by hand.
An eclectic mix of jewels from the collection – Puneet Gupta
Designed to function as wearable art pieces, the colourful jewellery echoes the geometry of Art Deco while incorporating distinctly South Asian imagery such as camels, butterflies, and tassels. Gupta divides his time between his stores in Hyderabad and Delhi and aims to bring Indian artistry to a global audience while crafting a dialogue between designer and artisan.