After building its success around brands such as Jimmy Choo, Montblanc, and Lacoste, French licensed fragrance specialist Interparfums has launched Solférino Paris, its first proprietary brand of haute parfumerie. The launch is a calculated foray into the niche perfume segment at a time when the global perfume market continues to move upmarket.

Inspired by the emblematic address of its Paris headquarters, 10 rue de Solférino, a former private mansion that was long the stronghold of the French Socialist Party, the brand’s name echoes the history of the city.

Inaugurated in 2022 as the headquarters of Interparfums, this Haussmann building is the creative anchor for a project driven by Philippe Bénacin, the group’s CEO, who as early as November 2024 expressed his desire to enable everyone to “take a piece of Paris home with them.”

The inaugural Solférino Paris collection consists of ten gender-neutral eaux de parfum, numbered 01 to 10, each inspired by a Parisian place or moment. They include Rêverie sur Seine 01, a woody neroli by Nathalie Lorson (DSM Firmenich), Un Baiser Place Vendôme 08, an iridescent sandalwood by Shyamala Maisondieu (Givaudan), and Coup de Foudre Quai Voltaire 09, an amber-woody composition by Anne Flipo (IFF).

Already available for a week at the Drugstore Publicis in Paris, the collection will be gradually rolled out, with the opening of its first own-name boutique at 310 rue Saint-Honoré in September. The strategic location is situated on a thoroughfare where more and more high-end perfumery boutiques are emerging. At the same time, the brand plans to launch a dedicated e-commerce site in September.

Positioned in the premium segment, Solférino Paris offers two formats: 75 ml at 160 euros and 125 ml at 260 euros. With this initiative, Interparfums aligns itself with a trend driven by other major groups in the sector. In early 2024, Coty inaugurated Infiniment Coty Paris, its own prestige perfumery house, also with a boutique in Paris.​

In the first quarter of 2025, Interparfums recorded sales of 235.5 million euros, up from 212.7 million euros the previous year. Growth was driven in particular by the performances of Jimmy Choo (+40%) and Lacoste (+34%). In March, the group also announced the acquisition of the Goutal house, founded in 1981 by Annick Goutal, further strengthening its portfolio in the premium segment. With Solférino Paris, Interparfums initiates a shift towards the ultra-selective, while capitalising on its Parisian roots and olfactory expertise. A positioning that could appeal to international markets, notably China.