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Inside the history of ChatGPT’s viral Studio Ghibli-style images: Founder once said he was ‘utterly disgusted’ by AI animation

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Fans of Studio Ghibli, the famed Japanese animation studio behind “Spirited Away” and other beloved movies, were delighted this week when a new version of ChatGPT let them transform popular internet memes or personal photos into the distinct style of Ghibli founder Hayao Miyazaki.

But the trend also highlighted ethical concerns about artificial intelligence tools trained on copyrighted creative works and what that means for the future livelihoods of human artists. Miyazaki, 84, known for his hand-drawn approach and whimsical storytelling, has expressed skepticism about AI’s role in animation.

Janu Lingeswaran wasn’t thinking much about that when he uploaded a photo of his 3-year-old ragdoll cat, Mali, into ChatGPT’s new image generator tool on Wednesday. He then asked ChatGPT to convert it to the Ghibli style, instantly making an anime image that looked like Mali but also one of the painstakingly drawn feline characters that populate Miyazaki movies such as “My Neighbor Totoro” or “Kiki’s Delivery Service.”

“I really fell in love with the result,” said Lingeswaran, an entrepreneur who lives near Aachen, Germany. “We’re thinking of printing it out and hanging it on the wall.”

Similar results gave the Ghibli style to iconic images, such as the casual look of Turkish pistol shooter Yusuf Dikec in a T-shirt and one hand in his pocket on his way to winning a silver medal at the 2024 Olympics. Or the famed “Disaster Girl” meme of a 4-year-old turning to the camera with a slight smile as a house fire rages in the background.

ChatGPT maker OpenAI, which is fighting copyright lawsuits over its flagship chatbot, has largely encouraged the “Ghiblification” experiments and its CEO Sam Altman changed his profile on social media platform X into a Ghibli-style portrait. In a technical paper posted Tuesday, the company had said the new tool would be taking a “conservative approach” in the way it mimics the aesthetics of individual artists.

“We added a refusal which triggers when a user attempts to generate an image in the style of a living artist,” it said. But the company added in a statement that it “permits broader studio styles — which people have used to generate and share some truly delightful and inspired original fan creations.”

Studio Ghibli hasn’t yet commented on the trend. The Japanese studio and its North American distributor didn’t immediately respond to emails seeking comment Thursday.

As users posted their Ghibli-style images on social media, Miyazaki’s previous comments on AI animation also began to resurface. When Miyazaki was shown an AI demo in 2016, he said he was “utterly disgusted” by the display, according to documentary footage of the interaction. The person demonstrating the animation, which showed a writhing body dragging itself by its head, explained that AI could “present us grotesque movements that we humans can’t imagine.” It could be used for zombie movements, the person said.

That prompted Miyazaki to tell a story.

“Every morning, not in recent days, I see my friend who has a disability,” Miyazaki said. “It’s so hard for him just to do a high five; his arm with stiff muscle can’t reach out to my hand. Now, thinking of him, I can’t watch this stuff and find it interesting. Whoever creates this stuff has no idea what pain is.”

He said he would “never wish to incorporate this technology into my work at all.”

“I strongly feel that this is an insult to life itself,” he added.

Josh Weigensberg, a partner at the law firm Pryor Cashman, said that one question the Ghibli-style AI art raises is whether the AI model was trained on Miyazaki or Studio Ghibli’s work. That in turn “raises the question of, ‘Well, do they have a license or permission to do that training or not?’” he said.

OpenAI didn’t respond to a question Thursday about whether it had a license.

Weigensberg added that if a work was licensed for training, it might make sense for a company to permit this type of use. But if this type of use is happening without consent and compensation, he said, it could be “problematic.”

Weigensberg said that there is a general principle “at the 30,000-foot view” that “style” is not copyrightable. But sometimes, he said, what people are actually thinking of when they say “style” could be “more specific, discernible, discrete elements of a work of art,” he said.

“A ‘Howl’s Moving Castle’ or ‘Spirited Away,’ you could freeze a frame in any of those films and point to specific things, and then look at the output of generative AI and see identical elements or substantially similar elements in that output,” he said. “Just stopping at, ‘Oh, well, style isn’t protectable under copyright law.’ That’s not necessarily the end of the inquiry.”

Artist Karla Ortiz, who grew up watching Miyazaki’s movies and is suing other AI image generators for copyright infringement in a case that’s still pending, called it “another clear example of how companies like OpenAI just do not care about the work of artists and the livelihoods of artists.”

“That’s using Ghibli’s branding, their name, their work, their reputation, to promote (OpenAI) products,” Ortiz said. “It’s an insult. It’s exploitation.”

This story was originally featured on Fortune.com



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French minister says many firms won’t respond to U.S. embassy anti-DEI letter: ‘It’s out of the question that we’ll prevent our business from promoting social progress’

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A French minister on Sunday accused U.S. diplomats of interfering in the operations of French companies by sending them a letter reportedly telling them that U.S. President Donald Trump’s rollback of diversity, equity and inclusion initiatives could also apply outside of the United States.

French media said that the letter received by major French companies was signed by an officer of the U.S. State Department who is on the staff at the U.S. Embassy in Paris. The embassy didn’t respond to questions this weekend from The Associated Press.

Le Figaro daily newspaper published what it said was a copy of the letter. The document said that an executive order that Trump signed in January terminating DEI programs within the federal government also “applies to all suppliers and service providers of the U.S. Government, regardless of their nationality and the country in which they operate.”

The document asked recipients to complete, sign and return within five days a separate certification form to demonstrate that they are in compliance.

That form, also published by Le Figaro, said: “All Department of State contractors must certify that they do not operate any programs promoting DEI that violate any applicable anti-discrimination laws.”

The form asked recipients to tick a box to confirm that they “do not operate any programs promoting Diversity, Equity, and Inclusion that violate any applicable Federal anti-discrimination laws.”

The letter added: “If you do not agree to sign this document, we would appreciate it if you could provide detailed reasons, which we will forward to our legal services.”

Aurore Bergé, France’s minister for equality between women and men and combating discrimination, said Sunday that the letter is “a form, obviously, of interference. That’s to say it’s an attempt to impose a diktat on our businesses.”

Speaking to broadcaster BFMTV, she said that France’s government is “following the situation very closely” and working to determine how many companies received the letter.

The minister said that “many” companies have told the government that they don’t plan to reply, “because they don’t have a respond, in fact, to a sort of ultimatum laid out by the U.S. Embassy in our country.”

“It’s out of the question that we’ll prevent our business from promoting social progress,” the minister said. “Thankfully, a lot of French companies don’t plan to change their rules.”

This story was originally featured on Fortune.com



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Myanmar hospitals overwhelmed as deaths from cataclysmic earthquake surge past 1,700: ‘The scale of deaths and injuries is not yet fully understood’

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The death toll from the earthquake that hit Myanmar has risen to more than 1,700 as more bodies have been pulled from the rubble, the country’s military-led government said Monday.

Government spokesman Maj. Gen. Zaw Min Tun told state-run MRTV that another 3,400 have been injured and more than 300 were missing. The military had previously reported 1,644 dead but did not provide specific figures in its update.

The 7.7 magnitude earthquake hit at midday Friday, causing widespread damage, including in the capital Naypitaw and the second largest city, Mandalay.

It was the time of Friday prayers for the country’s Muslim minority during the holy month of Ramadan, and some 700 worshippers were killed when mosques collapsed, said Tun Kyi, a member of the steering committee of the Spring Revolution Myanmar Muslim Network. It was not clear whether they were already included in the official count of casualties.

Tun Kyi said some 60 mosques were damaged or destroyed when the earthquake struck, and videos posted on The Irrawaddy online news site showed several mosques toppling during the quake, and people fleeing from the areas.

In Mandalay, 270 monks were taking a religious exam at the U Hla Thein monastery when the quake hit, crumpling the building.

Rescue workers at the scene Monday said 70 were able to escape, but 50 have already been found dead and 150 are still unaccounted for.

Little is known about the damage in many places

The true number of people killed and injured across the regions hit is thought to be possibly many times the official figures, but with telecommunication outages and extreme challenges to movement around the country, little is known about the damage in many areas.

“We’re really not clear on the scale of the destruction at this stage,” Lauren Ellery, deputy director of programs in Myanmar for the International Rescue Committee, told The Associated Press.

There is a state of emergency in six regions, and Ellery said her teams on the ground and their local partners are currently assessing where needs are the greatest, while providing emergency medical care, humanitarian supplies and other assistance.

“They were talking about a town near Mandalay where 80% of the buildings were reportedly collapsed, but it wasn’t in the news because telecommunications have been slow,” she said.

“Even in areas where there isn’t so much impact, our partner reported to us on Saturday that there were landslides stopping them reaching one of the villages.”

The earthquake, centered near Mandalay — a city of some 1.5 million, brought down buildings and damaged other infrastructure like the city’s airport.

An artificial intelligence analysis of satellite images of Mandalay by Microsoft’s AI for Good Lab showed 515 buildings with 80%-100% damage and another 1,524 with between 20% and 80% damage. Another 180,004 buildings had between 0% and 20% damage, and the AI4G Lab noted that the assessment was a “preliminary guide and will require on-the-ground verification.”

The World Health Organization said it has reports of three hospitals destroyed and 22 partially damaged in the region.

“The scale of deaths and injuries is not yet fully understood and the numbers are expected to increase,” the U.N. agency said in a report.

“The earthquake’s devastation has overwhelmed healthcare facilities in the affected areas, which are struggling to manage the influx of injured individuals. There is an urgent need for trauma and surgical care, blood transfusion supplies, anesthetics, essential medicines, and mental health support.”

A lack of heavy machinery has slowed search and rescue operations, forcing many to slowly search for survivors by hand in the relentless heat, with daily temperatures above 40 degrees Celsius (104 Fahrenheit).

Myanmar’s neighbors and allies are among those lending aid

International rescue teams from several countries are now on the scene, including from Russia, China, India and several Southeast Asian countries.

On Sunday, an Indian team jackhammered through slabs of fallen concrete at one site in Mandalay, cutting rebar reinforcement with an angle grinder powered by a portable generator as they sought to reach lower levels.

They could be seen bringing out one covered body and loading it into an ambulance.

The European Union, Britain, Australia, New Zealand, South Korea and others have announced millions of dollars in aid, either directly or through local partners and international organizations.

U.S. President Donald Trump has said Washington would help, but so far there has been no known assistance to Myanmar.

A small number of American military personnel were sent to assist in Bangkok, where the earthquake shook the Thai capital and killed at least 18 people, many at a construction site where a partially built high-rise collapsed.

Another 33 have been reported injured and 78 missing, primarily at the construction site near the popular Chatuchak market.

Heavy equipment was shut down and authorities urged onlookers to be silent as they used machines to try and detect any signs of life from under the rubble.

Bangkok Governor Chadchart Sittipunt told reporters at the scene that signs had been detected Sunday night, though experts could not determine whether it had been machine error.

Nonetheless, he said he still had hope survivors would be found.

“Even if one life is saved, it is worth all the effort,” he said.

Myanmar, also known as Burma, sits on the Sagaing Fault, a major north-south fault that separates the India plate and the Sunda plate.

The earthquake occurred when a 200-kilometer (125-mile) section of the fault ruptured, causing widespread damage along a wide swath of territory down the middle of the country, including Sagaing, Mandalay, Magway and Bago regions and Shan State.

Beyond the earthquake damage, rescue efforts are complicated by the bloody civil war roiling much of the country, including in quake-affected areas. In 2021, the military seized power from the elected government of Aung San Suu Kyi, sparking what has since turned into significant armed resistance.

Government forces have lost control of much of Myanmar, and many places are dangerous or impossible for aid groups to reach. More than 3 million people have been displaced by the fighting and nearly 20 million are in need, according to the United Nations.

Ellery, of the International Rescue Committee, noted that the area worst hit by the earthquake was already seriously damaged by flooding last year in which many lost homes, and is also where many of the country’s internally displaced people have sought refuge.

Since the earthquake, many people have been sleeping outside, either because their homes have been destroyed or they are worried that the continuing aftershocks might bring them down.

With the monsoon rains starting in May, finding people shelter was going to be a major challenge going ahead, she said.

“But right now we’re focused on the immediate response,” she said.

This story was originally featured on Fortune.com



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