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Inside IKEA’s CEO succession plan: a lengthy listening tour and a handover that will take months

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Good morning. Peter Vanham in Geneva filling in for Diane, who will be back in your inboxes tomorrow. 

It’s the company you know from its Swedish meatball restaurants, the Billy bookcase, and of course, the flatpack furniture. But today, IKEA also wants to be known for another business challenge it says it has mastered: the internal CEO succession.

As this newsletter has highlighted in the past, getting succession right isn’t easy in the best of circumstances. The model where the CEO becomes executive chairman to ensure continuity, has often been a recipe for trouble. Ask Disney or Starbucks, and perhaps, soon, Target

IKEA, however, is now touting its alternative: the temporary CEO overlap. 

Jesper Brodin, chief executive for the past eight years, will make way in November for his Spanish deputy, and the first non-Swede to become IKEA CEO, Juvencio Maeztu. The pair is going on a joint tour to inform their employees, suppliers, and customers. In an interview together (of course), Maeztu told me they wanted their well-choreographed transition to be a “proof point that internal succession works.”

For the next three months—until IKEA’s annual meeting—Brodin will continue to serve as CEO, while Maeztu will instead be on a “listening tour,” visiting as many of the retailer’s locations as possible. Brodin will stay on for a few more months as senior advisor, after which he’ll officially leave the company.  

“The most important thing for me is to allow him time,” Brodin told me, as Maeztu listened in. “The more I can relieve him, the better he’ll be prepared.” 

“This is not about Jesper or myself,” Maeztu added. “We cannot hijack the transition. Doing this together is a good example of how one plus one equals three.”

IKEA’s carefully crafted and internal CEO succession model is becoming more common, headhunter Russell Reynolds said in a report released last month. Over the past year, three quarters of incoming CEOs were internally promoted, showing “companies are prioritizing stability” as they navigate regulatory and trade policy shifts, it said.

Yet when Maeztu does take over, there will be some tough calls to make. 

In 2023, IKEA began investing $2.2 billion to expand its retail presence in the U.S. But with a historical model based on imports from Asia and Europe, the question going forward is how IKEA will be able to square its business model “for the many people” with tariffs driving up prices in the U.S. 

And, while IKEA under Brodin has taken numerous sustainability initiatives, from generating its own clean power, to introducing a second-hand shop-in-shop, some of its circular and green economy initiatives will require regulatory support going forward, at a moment when sustainability is increasingly under pressure.And though there is change in the C-suite, don’t expect radical alterations to the beloved stores. “When we talk about change … We are not going to change the IKEA vision, nor the IKEA direction of being affordable, sustainable and accessible,” Maeztu said. “There is no change of strategy.”—Peter Vanham

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top news

U.S. conducts military strike off Venezuelan coast

Eleven people were killed when the Pentagon conducted a “precision strike against a drug vessel operated by a designated narco-terrorist organization” off the coast of Venezuela, where President Trump has stationed a group of ships. Trump claimed the targets were “Tren de Aragua Narcoterrorists in the SOUTHCOM area of responsibility. TDA is a designated Foreign Terrorist Organization, operating under the control of Nicolas Maduro,” the president of Venezuela.

The bond market is unhappy

A global selloff in government bond markets is underway, as investors reprice the level of risk they are willing to tolerate when lending money to governments that are running deficits. The yield on the 30-year U.S. Treasury neared 5% on Tuesday; Japan’s 30-year bond hit a high of 3.29%; the U.K.’s 30-year gilt hit 5.72%, its highest since 1998. (Yields rise as prices fall.) Inflation expectations remain high, according to Apollo’s Torsten Sløk.

Federal courts hand Trump a string of losses

The president’s attempt to run the country via executive diktat suffered a setback as federal judges ruled against his administration in a set of unrelated cases. A California court ruled that Trump’s sending of troops to Los Angeles was illegal; a Washington D.C. appeals court ruled Trump did not have the right to fire the commissioner of the FTC; U.S. Court of Appeals for the Fifth Circuit blocked part of Trump’s deportation program; and, of course, a federal appeals court earlier ruled Trump’s tariff regime was illegal—the White House has vowed to appeal to the Supreme Court.

Nestle CEO initially denied having an affair

Laurent Freixe, who was dismissed as CEO of Nestlé yesterday, and the marketing executive he was having an affair with, both denied they were romantically involved when asked by colleagues, the WSJ reports. It took several calls to an internal company hotline, a letter to the chairman, and an investigation by a law firm to establish the truth.

Ruling reached in Google’s antitrust case

Google can no longer pay device manufacturers to make its search engine or Gemini AI models the default on phones, a federal judge has ruled in an antitrust case against the tech company. Google won’t be forced to divest its Chrome browser, however. 

Dem. Senators push for overdraft answers

A group of Democratic senators led by Elizabeth Warren (D-Mass.) are requesting answers from the country’s biggest banks after President Donald Trump signed a bill revoking a  rule that capped overdraft fees at $5. A letter by the senators was sent to 25 banks on Tuesday and aims to collect more data on how the rollback will change their current overdraft rules.

UBS puts recession risk at 93%

UBS analysts state that there is a 93% chance of a recession in the U.S. based on “hard data” including the inverted  yield curve and stress in credit markets. The bank expects “soggy growth” in the near-future but an improved outlook in 2026.

There’s a new Vogue editor, kinda

Chloe Malle, the daughter of actor Candice Bergen, has been named “head of editorial content” at Vogue, ostensibly succeeding longtime editor Anna Wintour. However, Wintour remains as Conde Nast’s chief content officer, overseeing Malle, and Wintour “isn’t even moving out of her office,” the NYT says.

More Epstein files released

The House Oversight Committee released more than 33,000 documents on Jeffrey Epstein previously held by the Department of Justice. More files are due to be released as the DOJ satisfies a subpoena deadline of September 8. Committee members met with six Epstein victims and “additional names” of potential witnesses were heard. Context: It’s not clear how much of this information is new.

The markets

S&P 500 futures were up 0.36% this morning. The index closed down 0.69% in its last trading session. STOXX Europe 600 was up 0.64% in early trading. The U.K.’s FTSE 100 was up 0.35% in early trading. Japan’s Nikkei 225 was down 0.88%. China’s CSI 300 was down 0.68%. The South Korea KOSPI was up 0.38%. India’s Nifty 50 up 0.41% before the end of the session. Bitcoin rose to $110.9K.

Around the watercooler

Nestlé fired its scandal-clad CEO without a payout—a ‘really unusual’ move, corporate governance expert says by Eva Roytburg

3 reasons why Klarna’s valuation has fallen by nearly 70% from its peak just a few years ago by Nick Lichtenberg

Millionaire CEO who went viral for snatching hat from boy at tennis match says he made a ‘huge mistake’ after ‘first come, first served’ comment by Dave Smith

Researchers used persuasion techniques to manipulate ChatGPT into breaking its own rules—from calling users ‘jerks’ to giving recipes for lidocaine by Marco Quiroz-Gutierrez

Peter Thiel is delivering 4 private sold-out lectures about the Antichrist at a club in San Francisco by Dave Smith

CEO Daily is compiled and edited by Joey Abrams and Jim Edwards.



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Senate Dems’ plan to fix Obamacare premiums adds nearly $300 billion to deficit, CRFB says

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The Committee for a Responsible Federal Budget (CRFB) is a nonpartisan watchdog that regularly estimates how much the U.S. Congress is adding to the $38 trillion national debt.

With enhanced Affordable Care Act (ACA) subsidies due to expire within days, some Senate Democrats are scrambling to protect millions of Americans from getting the unpleasant holiday gift of spiking health insurance premiums. The CRFB says there’s just one problem with the plan: It’s not funded.

“With the national debt as large as the economy and interest payments costing $1 trillion annually, it is absurd to suggest adding hundreds of billions more to the debt,” CRFB President Maya MacGuineas wrote in a statement on Friday afternoon.

The proposal, backed by members of the Senate Democratic caucus, would fully extend the enhanced ACA subsidies for three years, from 2026 through 2028, with no additional income limits on who can qualify. Those subsidies, originally boosted during the pandemic and later renewed, were designed to lower premiums and prevent coverage losses for middle‑ and lower‑income households purchasing insurance on the ACA exchanges.

CRFB estimated that even this three‑year extension alone would add roughly $300 billion to federal deficits over the next decade, largely because the federal government would continue to shoulder a larger share of premium costs while enrollment and subsidy amounts remain elevated. If Congress ultimately moves to make the enhanced subsidies permanent—as many advocates have urged—the total cost could swell to nearly $550 billion in additional borrowing over the next decade.

Reversing recent guardrails

MacGuineas called the Senate bill “far worse than even a debt-financed extension” as it would roll back several “program integrity” measures that were enacted as part of a 2025 reconciliation law and were intended to tighten oversight of ACA subsidies. On top of that, it would be funded by borrowing even more. “This is a bad idea made worse,” MacGuineas added.

The watchdog group’s central critique is that the new Senate plan does not attempt to offset its costs through spending cuts or new revenue and, in their view, goes beyond a simple extension by expanding the underlying subsidy structure.

The legislation would permanently repeal restrictions that eliminated subsidies for certain groups enrolling during special enrollment periods and would scrap rules requiring full repayment of excess advance subsidies and stricter verification of eligibility and tax reconciliation. The bill would also nullify portions of a 2025 federal regulation that loosened limits on the actuarial value of exchange plans and altered how subsidies are calculated, effectively reshaping how generous plans can be and how federal support is determined. CRFB warned these reversals would increase costs further while weakening safeguards designed to reduce misuse and error in the subsidy system.

MacGuineas said that any subsidy extension should be paired with broader reforms to curb health spending and reduce overall borrowing. In her view, lawmakers are missing a chance to redesign ACA support in a way that lowers premiums while also improving the long‑term budget outlook.

The debate over ACA subsidies recently contributed to a government funding standoff, and CRFB argued that the new Senate bill reflects a political compromise that prioritizes short‑term relief over long‑term fiscal responsibility.

“After a pointless government shutdown over this issue, it is beyond disappointing that this is the preferred solution to such an important issue,” MacGuineas wrote.

The off-year elections cast the government shutdown and cost-of-living arguments in a different light. Democrats made stunning gains and almost flipped a deep-red district in Tennessee as politicians from the far left and center coalesced around “affordability.”

Senate Minority Leader Chuck Schumer is reportedly smelling blood in the water and doubling down on the theme heading into the pivotal midterm elections of 2026. President Donald Trump is scheduled to visit Pennsylvania soon to discuss pocketbook anxieties. But he is repeating predecessor Joe Biden’s habit of dismissing inflation, despite widespread evidence to the contrary.

“We fixed inflation, and we fixed almost everything,” Trump said in a Tuesday cabinet meeting, in which he also dismissed affordability as a “hoax” pushed by Democrats.​

Lawmakers on both sides of the aisle now face a politically fraught choice: allow premiums to jump sharply—including in swing states like Pennsylvania where ACA enrollees face double‑digit increases—or pass an expensive subsidy extension that would, as CRFB calculates, explode the deficit without addressing underlying health care costs.



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Netflix–Warner Bros. deal sets up $72 billion antitrust test

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Netflix Inc. has won the heated takeover battle for Warner Bros. Discovery Inc. Now it must convince global antitrust regulators that the deal won’t give it an illegal advantage in the streaming market. 

The $72 billion tie-up joins the world’s dominant paid streaming service with one of Hollywood’s most iconic movie studios. It would reshape the market for online video content by combining the No. 1 streaming player with the No. 4 service HBO Max and its blockbuster hits such as Game Of ThronesFriends, and the DC Universe comics characters franchise.  

That could raise red flags for global antitrust regulators over concerns that Netflix would have too much control over the streaming market. The company faces a lengthy Justice Department review and a possible US lawsuit seeking to block the deal if it doesn’t adopt some remedies to get it cleared, analysts said.

“Netflix will have an uphill climb unless it agrees to divest HBO Max as well as additional behavioral commitments — particularly on licensing content,” said Bloomberg Intelligence analyst Jennifer Rie. “The streaming overlap is significant,” she added, saying the argument that “the market should be viewed more broadly is a tough one to win.”

By choosing Netflix, Warner Bros. has jilted another bidder, Paramount Skydance Corp., a move that risks touching off a political battle in Washington. Paramount is backed by the world’s second-richest man, Larry Ellison, and his son, David Ellison, and the company has touted their longstanding close ties to President Donald Trump. Their acquisition of Paramount, which closed in August, has won public praise from Trump. 

Comcast Corp. also made a bid for Warner Bros., looking to merge it with its NBCUniversal division.

The Justice Department’s antitrust division, which would review the transaction in the US, could argue that the deal is illegal on its face because the combined market share would put Netflix well over a 30% threshold.

The White House, the Justice Department and Comcast didn’t immediately respond to requests for comment. 

US lawmakers from both parties, including Republican Representative Darrell Issa and Democratic Senator Elizabeth Warren have already faulted the transaction — which would create a global streaming giant with 450 million users — as harmful to consumers.

“This deal looks like an anti-monopoly nightmare,” Warren said after the Netflix announcement. Utah Senator Mike Lee, a Republican, said in a social media post earlier this week that a Warner Bros.-Netflix tie-up would raise more serious competition questions “than any transaction I’ve seen in about a decade.”

European Union regulators are also likely to subject the Netflix proposal to an intensive review amid pressure from legislators. In the UK, the deal has already drawn scrutiny before the announcement, with House of Lords member Baroness Luciana Berger pressing the government on how the transaction would impact competition and consumer prices.

The combined company could raise prices and broadly impact “culture, film, cinemas and theater releases,”said Andreas Schwab, a leading member of the European Parliament on competition issues, after the announcement.

Paramount has sought to frame the Netflix deal as a non-starter. “The simple truth is that a deal with Netflix as the buyer likely will never close, due to antitrust and regulatory challenges in the United States and in most jurisdictions abroad,” Paramount’s antitrust lawyers wrote to their counterparts at Warner Bros. on Dec. 1.

Appealing directly to Trump could help Netflix avoid intense antitrust scrutiny, New Street Research’s Blair Levin wrote in a note on Friday. Levin said it’s possible that Trump could come to see the benefit of switching from a pro-Paramount position to a pro-Netflix position. “And if he does so, we believe the DOJ will follow suit,” Levin wrote.

Netflix co-Chief Executive Officer Ted Sarandos had dinner with Trump at the president’s Mar-a-Lago resort in Florida last December, a move other CEOs made after the election in order to win over the administration. In a call with investors Friday morning, Sarandos said that he’s “highly confident in the regulatory process,” contending the deal favors consumers, workers and innovation. 

“Our plans here are to work really closely with all the appropriate governments and regulators, but really confident that we’re going to get all the necessary approvals that we need,” he said.

Netflix will likely argue to regulators that other video services such as Google’s YouTube and ByteDance Ltd.’s TikTok should be included in any analysis of the market, which would dramatically shrink the company’s perceived dominance.

The US Federal Communications Commission, which regulates the transfer of broadcast-TV licenses, isn’t expected to play a role in the deal, as neither hold such licenses. Warner Bros. plans to spin off its cable TV division, which includes channels such as CNN, TBS and TNT, before the sale.

Even if antitrust reviews just focus on streaming, Netflix believes it will ultimately prevail, pointing to Amazon.com Inc.’s Prime and Walt Disney Co. as other major competitors, according to people familiar with the company’s thinking. 

Netflix is expected to argue that more than 75% of HBO Max subscribers already subscribe to Netflix, making them complementary offerings rather than competitors, said the people, who asked not to be named discussing confidential deliberations. The company is expected to make the case that reducing its content costs through owning Warner Bros., eliminating redundant back-end technology and bundling Netflix with Max will yield lower prices.



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The rise of AI reasoning models comes with a big energy tradeoff

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Nearly all leading artificial intelligence developers are focused on building AI models that mimic the way humans reason, but new research shows these cutting-edge systems can be far more energy intensive, adding to concerns about AI’s strain on power grids.

AI reasoning models used 30 times more power on average to respond to 1,000 written prompts than alternatives without this reasoning capability or which had it disabled, according to a study released Thursday. The work was carried out by the AI Energy Score project, led by Hugging Face research scientist Sasha Luccioni and Salesforce Inc. head of AI sustainability Boris Gamazaychikov.

The researchers evaluated 40 open, freely available AI models, including software from OpenAI, Alphabet Inc.’s Google and Microsoft Corp. Some models were found to have a much wider disparity in energy consumption, including one from Chinese upstart DeepSeek. A slimmed-down version of DeepSeek’s R1 model used just 50 watt hours to respond to the prompts when reasoning was turned off, or about as much power as is needed to run a 50 watt lightbulb for an hour. With the reasoning feature enabled, the same model required 7,626 watt hours to complete the tasks.

The soaring energy needs of AI have increasingly come under scrutiny. As tech companies race to build more and bigger data centers to support AI, industry watchers have raised concerns about straining power grids and raising energy costs for consumers. A Bloomberg investigation in September found that wholesale electricity prices rose as much as 267% over the past five years in areas near data centers. There are also environmental drawbacks, as Microsoft, Google and Amazon.com Inc. have previously acknowledged the data center buildout could complicate their long-term climate objectives

More than a year ago, OpenAI released its first reasoning model, called o1. Where its prior software replied almost instantly to queries, o1 spent more time computing an answer before responding. Many other AI companies have since released similar systems, with the goal of solving more complex multistep problems for fields like science, math and coding.

Though reasoning systems have quickly become the industry norm for carrying out more complicated tasks, there has been little research into their energy demands. Much of the increase in power consumption is due to reasoning models generating much more text when responding, the researchers said. 

The new report aims to better understand how AI energy needs are evolving, Luccioni said. She also hopes it helps people better understand that there are different types of AI models suited to different actions. Not every query requires tapping the most computationally intensive AI reasoning systems.

“We should be smarter about the way that we use AI,” Luccioni said. “Choosing the right model for the right task is important.”

To test the difference in power use, the researchers ran all the models on the same computer hardware. They used the same prompts for each, ranging from simple questions — such as asking which team won the Super Bowl in a particular year — to more complex math problems. They also used a software tool called CodeCarbon to track how much energy was being consumed in real time.

The results varied considerably. The researchers found one of Microsoft’s Phi 4 reasoning models used 9,462 watt hours with reasoning turned on, compared with about 18 watt hours with it off. OpenAI’s largest gpt-oss model, meanwhile, had a less stark difference. It used 8,504 watt hours with reasoning on the most computationally intensive “high” setting and 5,313 watt hours with the setting turned down to “low.” 

OpenAI, Microsoft, Google and DeepSeek did not immediately respond to a request for comment.

Google released internal research in August that estimated the median text prompt for its Gemini AI service used 0.24 watt-hours of energy, roughly equal to watching TV for less than nine seconds. Google said that figure was “substantially lower than many public estimates.” 

Much of the discussion about AI power consumption has focused on large-scale facilities set up to train artificial intelligence systems. Increasingly, however, tech firms are shifting more resources to inference, or the process of running AI systems after they’ve been trained. The push toward reasoning models is a big piece of that as these systems are more reliant on inference.

Recently, some tech leaders have acknowledged that AI’s power draw needs to be reckoned with. Microsoft CEO Satya Nadella said the industry must earn the “social permission to consume energy” for AI data centers in a November interview. To do that, he argued tech must use AI to do good and foster broad economic growth.



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