By the end of 2024, supermodel Gigi Hadid had opened the second boutique of her Guest In Residence brand in Los Angeles, after New York first store in 2023. Located at 433 North Beverly Drive, a street running parallel to Rodeo Drive, the boutique with its white and blue storefront is part of a landscape of mainstream brands, neighboring Reformation, All Saints, Veronica Beard, Kitson Kids and located one block from the fancy Erewhon grocery store.

“As we expand to the West Coast, our LA flagship is an ever-evolving canvas to showcase our 100% cashmere,” said Hadid. “Our vision was a space that’s warm and inviting, where our heirloom pieces are effortlessly integrated into the flow and décor. I love how the store captures the feeling of barefoot California luxury, that’s relaxed yet sophisticated at the same time – just like our cashmere.”

The interior design of the 860 square feet boutique is inspired by easy Californian living, fused with the brand’s creative ethos and “classic flunky DNA,” continued Hadid.

The model chose Los Angeles-based Yaoska Interiors, known for collaborating with brands including The Reformation, Staud clothing and swimwear brand Solid & Striped, to design the space.

The space, created as a mountain apartment, combines a palette of warm, organic materials. Textures of natural stone and plaster are juxtaposed with custom fixtures and shelving in carved oak. Cobblestone floors, antique iron sconces and a custom-made fireplace nod to Spanish Revival style, while comfortable, oversized tartan-covered chairs invite guests to converse and relax.

Inspired by Hadid’s own outdoor holidays in the countryside, the fitting rooms mimic rustic cabins. Built from Douglas Fir wood and carpeted in bright colors, they’re offset by a calming limewash tone called “cashmere” on all walls. Hand-selected studio pottery, vintage pieces and artworks by artist Austyn Weiner add a colorful touch to the space. The store has been eco-designed and favors low-impact materials, including white oak clothes racks, forged metal lighting and antique hardware. 

“While designing Guest In Residence’s first store in LA, our vision was to make the space feel as if it’s always been here,” said designer Yaoska Davila, founder of Yaoska Interiors. “We aspired to create an experience like you’re stepping into the home of a creative friend; it’s a deeply personal space, where you might stumble upon a painting studio in the solarium or a rustic wood-working shop in the garden. Shoppers are welcome to fully immerse themselves in this inspiring, unexpected and eclectic brand world.” 

Upon its opening, a curated mix of the Fall 2024 and Winter 2024 collections are available for men and women. Both are rooted in the notion of everlasting style, for a seasonless wardrobe that’s timeless and long-lasting. These include hoodies, cable vests and cable shrunken crew in black, grey, green and yellow. There’s also a line of outerwear, including cropped and quilted puffer jackets.

The LA store also hosts the brand’s Take-Back program, which allows customers to return gently worn Guest In Residence items to be recycled, in exchange for 10% off their next purchase. The returned items are then sent to Italy’s Re.Verso, a facility that reengineers recovered materials and transforms them into regenerated 100% wool and 100% cashmere. The concept promotes a circular economy and reduces textile waste by keeping yarns in use instead of sending them to a landfill.

“In turn, it lowers impact, saves resources and costs, fosters community involvement, and encourages customers to use their clothes in a more sustainable way,” explained the brand.

The LA store is Guest In Residence’s second freestanding location, joining its flagship at 21 Bond Street in New York City, which was also designed by Yaoska Interiors. The LA store also follows pop-ups in New York, Aspen and at Le Bon Marché in Paris.