Inditex is continuing its expansion in the United States through Zara, which has chosen The Forum Shops at Caesars Palace, the retail complex of the legendary hotel and casino on the Las Vegas Strip known for its Roman Empire-inspired aesthetic, as the location for a new flagship store.

With this opening, Zara strengthens its presence in Nevada, where it has operated a store since 2003 at Fashion Show Las Vegas.

The brand is maintaining its strategy of selective expansion in the United States, where this year it has also opened stores at Brea Mall and The Grove (California) and in Cambridge (Massachusetts), and has expanded its footprint at Hudson Yards (New York).

By year-end, Zara plans to complete further retail projects in Costa Mesa (California), Austin (Texas), Boston (Massachusetts) and Charlotte (North Carolina).

“We continue to see attractive opportunities to expand our presence in new markets,” said Inditex CEO Óscar García Maceiras at the latest results presentation, in which he noted that the United States and the United Kingdom are “very relevant” markets for the group.

In the United States, the company continues to see opportunities to pursue this strategy of “selective growth” with “very relevant” initiatives slated for next year, including refurbishments of flagship stores such as the Fifth Avenue location in New York, as well as new openings.

The new Las Vegas store, with retail space spread over three floors, showcases the latest womenswear and menswear collections in a warm, contemporary interior designed by Zara’s architecture studio, according to the company.

The store’s main entrance, located in one of the shopping centre’s interior plazas, preserves the setting’s iconic Roman columns and porticos, and leads to the womenswear collections via an internal courtyard that connects the three floors and serves as the central axis of the space.

Zara Caesars Palace features dedicated areas, each with distinct interior design and furnishings, for the footwear and handbag showroom and for the Origins and Athleticz lines in the menswear section.

The new store aligns with Zara’s philosophy of offering customers a unique fashion experience integrated with its online platform, enabling them to interact with the brand from any device via the Zara app.

The store incorporates technology that allows customers to check in-store and online stock instantly, and to collect online orders within two hours. In addition, it has an order collection silo with capacity for 500 parcels and assisted self-checkout tills.

It also features a cardboard recycling point to encourage the responsible use of packaging and a clothes donation bin to extend the life of garments.