In The Style’s problems are continuing with the online retailer collapsing into administration and over 100 jobs at risk as a result. The administration process for the Manchester-based business will be run by FTS Recovery.
In The Style
The company, which launches collections helmed by influencers, was founded 12 years ago by Adam Frisby and when it listed on the London Stock Exchange earlier this decade had a valuation of £105 million at one point. But it was sold to Baaj Capital for just over a million exactly two years ago.
It had struggled since then and cut some jobs at the end of last year.
Rumours that it would file for administration emerged last month and came as little surprise given the pre-tax loss of £2.6 million it made in the year to last March. Admittedly that was smaller than the £7.7 million loss of the previous financial year, but such losses are hard to sustain indefinitely.
Yet the company had continued a ‘business as usual’ approach and only last month unveiled its first 2025 collaboration collection with BBC Strictly Come Dancing 2024 show winner, Dianne Buswell. The new collection featured looks based around a week in Buswell’s life as a professional dancer.
Phoebe Russell, marketing director of In the Style, said at the time: “We are best known for our celebrity and influencer-based collaborations, and this one to kick off 2025 is one to be excited about. When deciding on our collections, we want to lean into people who wear these wardrobe staples day in and day out, and when it comes to activewear, we really knew Dianne would be such an asset.”
