Portuguese group Impetus is working with Straight Lines AI, which specialises in artificial intelligence solutions for the fashion industry, to develop products faster and more efficiently.
Impetus partners with American AI company
As part of this collaboration, Impetus will integrate the Straight Lines AI Creative Design Platform into its creative processes, with the aim of streamlining and accelerating product development, boosting operational efficiency and reducing costs, while also shortening the time-to-market for new underwear collections.
“At Straight Lines AI, we are committed to transforming the fashion industry with our state-of-the-art artificial intelligence solutions,” says Dale Kort, CEO of Straight Lines AI. “We are thrilled to partner with Impetus and to support the company in harnessing the power of AI to enhance its design capabilities, optimise operations, and bring innovative products to market more efficiently,” he adds.
Recognised for the quality of its underwear collections, Impetus views the integration of artificial intelligence as a strategic opportunity to bolster creativity and innovation. Using the Straight Lines AI platform will enable it to automate more labour-intensive tasks, freeing teams to focus on creative development and product design.
“Through this partnership with Straight Lines AI, we will optimise our processes, cut costs and devote more time to what we love most: designing quality products for everyone,” says Nuno Sousa, designer and head of Impetus’s 3D implementation project. “This collaboration will help us increase our efficiency and continue to innovate in this market,” he believes.
Impetus’s commitment to artificial intelligence is not new, as it is already one of the company’s drivers of innovation. On various occasions, including the second episode of the podcast Entre Linhas e Bytes (Between Lines and Bytes), part of the Texp@ct project, which Impetus leads, Nuno Sousa has underlined the central role that 3D technologies currently play at Impetus, highlighting their direct impact on efficiency, collaboration and sustainability in product development. According to the designer, the company already develops between 500 and 600 products per season using 3D and has dispensed with traditional photo shoots, using digital images for presentation and commercialisation.
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