PZ Cussons has appointed business transformation expert Jan Bramall as its chief financial officer and board member. She joins in March as the UK-listed personal care specialist embarks a new direction following a strategic review earlier this year.
St Tropez
Cussons said Bramall was chosen for her extensive experience in senior finance and strategy roles in international businesses that includes both construction and travel.
She’s currently interim CFO at Severfield and before that was head of finance for Manchester Airports Group for more than five years, “playing a key role in delivering major transformation projects”.
Bramall will succeed Sarah Pollard who’s leaving PZ Cussons to take up an unknown new role.
CEO Jonathan Myers said: “[Bramall] is a seasoned CFO with a strong track record of achievement across a variety of industries. Jan will arrive at a pivotal moment following our strategic review and I look forward to working closely with her as we continue to drive the next phase of PZ Cussons’ growth. The board is confident that she will make a very significant contribution to the leadership of the business, helping to deliver improved profitability.”
Part of that review was the decision not to sell one of its star brand, skincare/sun protection/self-tan range St Tropez, which now becomes part of “a new strategic direction” for the business.
The wider review comes after a “challenging performance”, that saw “revenue declining in FY25 in the US and a wider contraction of valuation multiples across the Beauty category”.
Part of the new strategy sees the formation of “a focused team to lead the St Tropez brand across the group’s international footprint. This team will be incentivised against the identified value drivers of the business: winning in-market execution including digital activation, re-igniting innovation and rejuvenating the brand’s equity”.
It added that a “critical component of the plan includes the formation of a strategic partnership with The Emerson Group…. a leading, US-based partner to brand owners”.
