Fashion

Iconix to reunite North American brand portfolio

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December 16, 2025

Iconix’s entire brand portfolio and related royalty revenue will once again be fully consolidated within its operating structure, creating a unified brand platform representing approximately $6 billion in global retail sales.

Iconix to reunite North American brand portfolio. – London Fog

The company announced on Monday that it has completed an upsizing of its existing credit facility with affiliates of Apollo to discharge the company’s securitization financing facility, which has been outstanding since 2012. Iconix expects to complete the transaction by January 2026.

The securitization financing facility was secured by a pledge of North American brand intellectual property and licensing royalties for several of Iconix’s brands, including Ed Hardy, Starter, Danskin, Ocean Pacific, London Fog, Mossimo, Zoo York, Rocawear, and Iconix’s portfolio of home brands.

The retirement of the securitization facility marks a significant milestone in Iconix’s turnaround and resurgence following its take-private transaction in 2021. The company will now be able to pursue strategic alternatives involving the North American rights of its brands, including targeted investments and partnerships that were previously restricted.

“We have always believed that it is extremely important to reunite the North American brand rights under a cohesive operating structure in the US, which is obviously an incredibly influential market for our brands globally,” said Bob Galvin, chief executive officer, Iconix International Inc.

“For the first time in nearly a decade, and since we took over the business with our partners at Lancer Capital, we will have the opportunity to fully exploit all of our brand rights in the most optimal way.”

Since management changes in late 2018, Iconix has executed a significant turnaround, including improving its cost structure, deleveraging its balance sheet, repositioning its global brand portfolio, including acquisitions such as Hoodrich in 2023 and Salt Life in 2024. These efforts have been carried out in partnership with Apollo over the past three years.

“This expanded commitment to Iconix reflects the strong performance of the business and its brands. We’ve worked closely with the management team for several years and are pleased to support this transaction, helping to position Iconix to fully leverage its unified global brand platform,” added Kurt Hoffman, managing director, Apollo.

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