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I worked on the first iPhone under Steve Jobs before selling Nest for $3.2 billion. AI can change everything when it steps into the physical world

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Society loses when builders ship tech for tech’s sake. To paraphrase something my former boss Steve Jobs repeated as we engineered the very first iPhone: The number of megahertz doesn’t matter. Innovation must be about delivering practical applications into the physical world that improve lives. 

Combining AI with smart hardware and physical infrastructure will ensure the transformation of trillion-dollar industries from manufacturing to life sciences to agriculture. AI will power the future. But in order to do so, it must be paired with physical hardware that makes everyday life better for people.  

To put this in context, let me share something that’s not widely known. The very first iPhone—I’m talking pre-launch, kept deep within the Apple engineering lab—had a click wheel exactly like the iPod. We tested the user experience into the ground before confirming that invoking a rotary phone vibe when users scrolled through contacts and navigated the phone’s menu was not good. The lesson from Steve Jobs? Making the user’s life more difficult isn’t going to fly. We ended up scrapping that clunky model for the sleeker one launched in 2007. 

This same tension—whether new technology is burdensome or helpful—is playing out with AI today. The tech’s current chatbot era puts the onus on the user to deliver the right prompts and commands. What if AI actually made life easier without the overhead? This is what can happen when AI enters the physical world. 

The physical world matters

During a recent trip to China, Nvidia CEO Jensen Huang told students he’d study the physical sciences if he was enrolled today, not software. During a speech in DC, Huang said that AI’s next revolution will take place in the physical world, requiring an understanding of “things like the laws of physics, friction, inertia, cause and effect.” 

Huang nailed it on both sides of the world. 

While only one or two startups launched today will rise to Nvidia status tomorrow, there’s rising interest in supporting the race with capital and engineering expertise—a trend similar to what we experienced with Nest, leading to our acquisition by Google.

Back then, building apps with AI took months and years—especially for advanced features like computer vision and facial recognition. In fact, it took us a full year to develop a package detection app for the Nest Cam. Now, companies can ship sophisticated AI features in a matter of weeks. Ease and speed enabled by next gen AI infrastructure accelerates real world progress and engineering possibility. 

What the physical world offers AI innovators: One shot, endless potential

Industries with major physical operations, like health, robotics, manufacturing, transportation, and agriculture, are trillion-dollar sectors. Reinvention requires time, resources, and a focus on pairing the most advanced software with the most practical hardware.

Software can be shipped, iterated, and upgraded constantly. Builders can make adjustments after a product goes into the market. They can tinker forever.

Hardware, on the other hand, requires a mountain of pre-launch work defined by longer development cycles, advanced tooling, and regulatory hurdle jumping. There’s added pressure on hardware founders from the beginning because they truly have one shot at getting the core architecture right prior to shipping a product that delivers what customers need. The go-to-market journey can be long and costly.

Shipping physical innovation at scale requires higher upfront costs, supply chain complexity, and safety standards with industry-specific nuance. It’s worth it for founders because success yields competitive advantage across intellectual property, manufacturing expertise, and brand differentiation. Progress reinforces network effects that strengthen data, technology, and infrastructure around hardware. When successful, there’s significant spillover benefits for society: safer infrastructure, more resilient supply chains, and space for human interaction.

Hardware companies that enlist next gen AI to put customers first, capture enormous value, introduce infrastructure efficiency, and attract sustainable investment will be leaders in the market. 

Founders looking for a jumpstart, I recommend taking a page from Apple (smartphone hardware and software) and Tesla (electric vehicles and charging infrastructure) and own the full stack. Apple just announced “a pipeline of hardware” company leaders expect to be important to its “resurgence” as an AI powerhouse. Watch this space.

AI operating in the physical world will experience a similar shift from a crowded field to a dominant few that we saw in the browser wars. I believe the world is better off if American companies are in the mix. They can be because we have the investor community, engineering and startup talent, and can build the physical world infrastructure scale needed to fuel the next wave of AI innovation.

And once physical AI becomes viable, literally every industry operating on last gen tech, work, and logistics becomes ready for reinvention. 

I believe the next AI revolution will reshape everything we do from saving lives to building houses to preserving food. It’s why we’re taking a full-stack approach to developing both AI software and the physical platform it embodies at Mill. It’s why we can’t afford to apply the world’s best minds and technology to pumping out models destined for commoditization. We need to invest in talent and engineering that scales where tech meets the real world. 

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

Introducing the 2025 Fortune Global 500, the definitive ranking of the biggest companies in the world. Explore this year’s list.



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SpaceX to offer insider shares at record-setting $800 billion valuation

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SpaceX is preparing to sell insider shares in a transaction that would value Elon Musk’s rocket and satellite maker at as much as $800 billion, people familiar with the matter said, reclaiming the title of the world’s most valuable private company. 

The details, discussed by SpaceX’s board of directors on Thursday at its Starbase hub in Texas, could change based on interest from insider sellers and buyers or other factors, said some of the people, who asked not to be identified as the information isn’t public. SpaceX is also exploring a possible initial public offering as soon as late next year, one of the people said. 

Another person briefed on the matter said that the price under discussion for the sale of some employees and investors’ shares is higher than $400 apiece, which would value SpaceX at between $750 billion and $800 billion. The company wouldn’t raise any funds though this planned sale, though a successful offering at such levels would catapult it past the record of $500 billion valuation achieved by OpenAI in October.

Elon Musk on Saturday denied that SpaceX is raising money at a $800 billion valuation without addressing Bloomberg’s reporting on the planned offering of insiders’ shares. 

“SpaceX has been cash flow positive for many years and does periodic stock buybacks twice a year to provide liquidity for employees and investors,” Musk said in a post on his social media platform X. 

The share sale price under discussion would be a substantial increase from the $212 a share set in July, when the company raised money and sold shares at a valuation of $400 billion. The Wall Street Journal and Financial Times earlier reported the $800 billion valuation target.

News of SpaceX’s valuation sent shares of EchoStar Corp., a satellite TV and wireless company, up as much as 18%. Last month, EchoStar had agreed to sell spectrum licenses to SpaceX for $2.6 billion, adding to an earlier agreement to sell about $17 billion in wireless spectrum to Musk’s company.

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The world’s most prolific rocket launcher, SpaceX dominates the space industry with its Falcon 9 rocket that lifts satellites and people to orbit.

SpaceX is also the industry leader in providing internet services from low-Earth orbit through Starlink, a system of more than 9,000 satellites that is far ahead of competitors including Amazon.com Inc.’s Amazon Leo.

Elite Group

SpaceX is among an elite group of companies that have the ability to raise funds at $100 billion-plus valuations while delaying or denying they have any plan to go public. 

An IPO of the company at an $800 billion value would vault SpaceX into another rarefied group — the 20 largest public companies, a few notches below Musk’s Tesla Inc. 

If SpaceX sold 5% of the company at that valuation, it would have to sell $40 billion of stock — making it the biggest IPO of all time, well above Saudi Aramco’s $29 billion listing in 2019. The firm sold just 1.5% of the company in that offering, a much smaller slice than the majority of publicly traded firms make available.

A listing would also subject SpaceX to the volatility of being a public company, versus private firms whose valuations are closely guarded secrets. Space and defense company IPOs have had a mixed reception in 2025. Karman Holdings Inc.’s stock has nearly tripled since its debut, while Firefly Aerospace Inc. and Voyager Technologies Inc. have plunged by double-digit percentages since their debuts.

SpaceX executives have repeatedly floated the idea of spinning off SpaceX’s Starlink business into a separate, publicly traded company — a concept President Gwynne Shotwell first suggested in 2020. 

However, Musk cast doubt on the prospect publicly over the years and Chief Financial Officer Bret Johnsen said in 2024 that a Starlink IPO would be something that would take place more likely “in the years to come.”

The Information, citing people familiar with the discussions, separately reported on Friday that SpaceX has told investors and financial institution representatives that it’s aiming for an IPO of the entire company in the second half of next year.

Read More: How to Buy SpaceX: A Guide for the Eager, Pre-IPO

A so-called tender or secondary offering, through which employees and some early shareholders can sell shares, provides investors in closely held companies such as SpaceX a way to generate liquidity.

SpaceX is working to develop its new Starship vehicle, advertised as the most powerful rocket ever developed to loft huge numbers of Starlink satellites as well as carry cargo and people to moon and, eventually, Mars.



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National Park Service drops free admission on MLK Day and Juneteenth while adding Trump’s birthday

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The National Park Service will offer free admission to U.S. residents on President Donald Trump’s birthday next year — which also happens to be Flag Day — but is eliminating the benefit for Martin Luther King Jr. Day and Juneteenth.

The new list of free admission days for Americans is the latest example of the Trump administration downplaying America’s civil rights history while also promoting the president’s image, name and legacy.

Last year, the list of free days included Martin Luther King Jr Day and Juneteenth — which is June 19 — but not June 14, Trump’s birthday.

The new free-admission policy takes effect Jan. 1 and was one of several changes announced by the Park Service late last month, including higher admission fees for international visitors.

The other days of free park admission in 2026 are Presidents Day, Memorial Day, Independence Day, Constitution Day, Veterans Day, President Theodore Roosevelt’s birthday (Oct. 27) and the anniversary of the creation of the Park Service (Aug. 25).

Eliminating Martin Luther King Jr. Day and Juneteenth, which commemorates the day in 1865 when the last enslaved Americans were emancipated, removes two of the nation’s most prominent civil rights holidays.

Some civil rights leaders voiced opposition to the change after news about it began spreading over the weekend.

“The raw & rank racism here stinks to high heaven,” Harvard Kennedy School professor Cornell William Brooks, a former president of the NAACP, wrote on social media about the new policy.

Kristen Brengel, a spokesperson for the National Parks Conservation Association, said that while presidential administrations have tweaked the free days in the past, the elimination of Martin Luther King Jr. Day is particularly concerning. For one, the day has become a popular day of service for community groups that use the free day to perform volunteer projects at parks.

That will now be much more expensive, said Brengel, whose organization is a nonprofit that advocates for the park system.

“Not only does it recognize an American hero, it’s also a day when people go into parks to clean them up,” Brengel said. “Martin Luther King Jr. deserves a day of recognition … For some reason, Black history has repeatedly been targeted by this administration, and it shouldn’t be.”

Some Democratic lawmakers also weighed in to object to the new policy.

“The President didn’t just add his own birthday to the list, he removed both of these holidays that mark Black Americans’ struggle for civil rights and freedom,” said Democratic Sen. Catherine Cortez Masto of Nevada. “Our country deserves better.”

A spokesperson for the National Park Service did not immediately respond to questions on Saturday seeking information about the reasons behind the changes.

Since taking office, Trump has sought to eliminate programs seen as promoting diversity across the federal government, actions that have erased or downplayed America’s history of racism as well as the civil rights victories of Black Americans.

Self-promotion is an old habit of the president’s and one he has continued in his second term. He unsuccessfully put himself forwardfor the Nobel Peace Prize, renamed the U.S. Institute of Peace after himself, sought to put his name on the planned NFL stadium in the nation’s capital and had a new children’s savings program named after him.

Some Republican lawmakers have suggested putting his visage on Mount Rushmore and the $100 bill.



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JPMorgan CEO Jamie Dimon says Europe has a ‘real problem’

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JPMorgan Chase & Co. Chief Executive Officer Jamie Dimon called out slow bureaucracy in Europe in a warning that a “weak” continent poses a major economic risk to the US.

“Europe has a real problem,” Dimon said Saturday at the Reagan National Defense Forum. “They do some wonderful things on their safety nets. But they’ve driven business out, they’ve driven investment out, they’ve driven innovation out. It’s kind of coming back.”

While he praised some European leaders who he said were aware of the issues, he cautioned politics is “really hard.” 

Dimon, leader of the biggest US bank, has long said that the risk of a fragmented Europe is among the major challenges facing the world. In his letter to shareholders released earlier this year, he said that Europe has “some serious issues to fix.”

On Saturday, he praised the creation of the euro and Europe’s push for peace. But he warned that a reduction in military efforts and challenges trying to reach agreement within the European Union are threatening the continent.

“If they fragment, then you can say that America first will not be around anymore,” Dimon said. “It will hurt us more than anybody else because they are a major ally in every single way, including common values, which are really important.”

He said the US should help.

“We need a long-term strategy to help them become strong,” Dimon said. “A weak Europe is bad for us.”

The administration of President Donald Trump issued a new national security strategy that directed US interests toward the Western Hemisphere and protection of the homeland while dismissing Europe as a continent headed toward “civilizational erasure.”

Read More: Trump’s National Security Strategy Veers Inward in Telling Shift

JPMorgan has been ramping up its push to spur more investments in the national defense sector. In October, the bank announced that it would funnel $1.5 trillion into industries that bolster US economic security and resiliency over the next 10 years — as much as $500 billion more than what it would’ve provided anyway. 

Dimon said in the statement that it’s “painfully clear that the United States has allowed itself to become too reliant on unreliable sources of critical minerals, products and manufacturing.”

Investment banker Jay Horine oversees the effort, which Dimon called “100% commercial.” It will focus on four areas: supply chain and advanced manufacturing; defense and aerospace; energy independence and resilience; and frontier and strategic technologies. 

The bank will also invest as much as $10 billion of its own capital to help certain companies expand, innovate or accelerate strategic manufacturing.

Separately on Saturday, Dimon praised Trump for finding ways to roll back bureaucracy in the government.

“There is no question that this administration is trying to bring an axe to some of the bureaucracy that held back America,” Dimon said. “That is a good thing and we can do it and still keep the world safe, for safe food and safe banks and all the stuff like that.”



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