We know Britons are big on shopping for bargains, with nearly 90% saying they’ve waited for a sale at some point before making a purchase. But what are the top products shoppers are most eager to snap up during a sale?
According to credit card company Aqua’s nationwide survey of 2,017 consumers, bargain shopping of seasonal clothing (eg purchasing a winter coat in early spring) was fourth out of the top 10 list of desirable goods, at 42%, ahead of luxury items (handbags, jewellery, watches) which placed sixth (28%) and high-end brand or designer clothing at seventh (24%).
Leading the way were electronics (48%), home appliances (45%), and furniture (42%).
For those 89% of Britons having waited for a sale before making a non-essential purchase, 23% admitted they do so regularly and Generation X and Millennials are the most strategic shoppers, with 31% of both age groups frequently holding off for better prices. By contrast, only 10% of those aged 65 and over do the same.
Londoners are the most sales savvy in the UK, with 34% saying they wait for sales before making a purchase. Next are those in the West Midlands (26%) followed by Northern Ireland and East of England ( 24% each) saying they frequently wait for sales.
However, 12% of those surveyed say they “always or often” regret buying during sales with men (5%) slightly more likely to experience buyer’s remorse compared to 3% of women.
Additional findings show 31% of Britons say limited-time offers make them feel like they’re getting a better deal, while 24% admit these tactics push them to buy faster than they normally would. Also, 51% of shoppers say they’re primarily motivated by financial savings, with 39% believing they save around 10-20% on each sale purchase.
