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How to know which AI tools are best for your business needs—with examples

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If you’re finding it tricky to navigate the ever-changing generative AI landscape, which shifts weekly as vendors compete to top leaderboards, you’re not alone. 

An AI training gap has emerged across the business world. According to one recent survey, two-thirds of leaders expect employees to have AI skills, but only a third of companies have clear policy on what technology to use—and how to use it.

While utilizing generative AI chatbots has a relatively low barrier to entry, figuring out the right model remains a challenge for people who have not studied their nuances. Here’s what you need to know about picking the right AI tools, such as ChatGPT, Claude, Gemini, Perplexity, and Copilot—and the underlying models that power them.

Learn more: Mastering AI at work: a practical guide to using ChatGPT, Gemini, Claude, and more

Speed date with AI

Today’s generative AI is still relatively new, and for this reason, there is an abundance of models on the market; no one company or model dominates. As a result, experimenting with a variety of tools is beneficial.

“Think of it like test driving a car,” Jules White, a computer-science professor at Vanderbilt University, told Fortune. “What is it like to drive on the highway, to park, how does the stereo work, how cushy is the seat, etc. I suggest doing the equivalent for models.”

For Maggie Vo, head of user education at Anthropic, that test drive should include consideration of three factors: task complexity, time sensitivity, and the need to refine your work. 

Something like writing a strategic plan might call for using the most capable model whereas a faster model might be most useful for reformatting data or quick summaries. If you’re planning to iterate multiple times, then use a combination: “Start with a smarter model to refine your approach, then use a smaller model to execute,” she said.

“The real skill is developing ‘Platform Awareness’—understanding not just different models but different AI systems entirely,” Vo added. “What works in Claude might need adjustment in other systems. Experiment across platforms to build intuition about their unique strengths.”

In practice, this can be as simple as typing the same prompt in different AI chatbots—as well as the models for each one (the option to change may be at top of the screen or close to the search bar)—and compare which tool gives the most helpful response.

Screenshot from Anthropic’s Claude

As Vo implied, as AI models have been developed, certain tasks are more easily completed with some AI models over others. The faster, typically free models, are usually best for simple chats—whereas the more advanced models may cost a fee and take more than a few moments to process, but will typically yield better results.

The best models, according to UPenn’s Ethan Mollick

Ethan Mollick, a professor at the University of Pennsylvania’s Wharton School—is one of the most widely-read experts on how to use AI models to help with business tasks. He is known for his prolific research and analysis on LinkedIn. According to a recent Substack post, his everyday AI use is focused within the products of OpenAI, Anthropic, and Google.

“With all (three) of the options, you get access to both advanced and fast models, a voice mode, the ability to see images and documents, the ability to execute code, good mobile apps, the ability to create images and video (Claude lacks here, however), and the ability to do Deep Research,” he wrote.

The ultimate challenge comes with deciding which model is best to use, he added. But like White, he connects it to selecting a vehicle: “Think of it like choosing between a sports car and a pickup truck; both are vehicles, but you’d use them for very different tasks.”

Mollick summarized the decision making into three categories: good for chats, good for work, and good for hard problems.

Good for chats

Claude 4 Sonnett, ChatGPT-4o, and Gemini 2.5 Flash are fast—and not as smart, according to Mollick. But as generally free AI products, they are the most widely accessible and can still make a difference in workplace efficiency.

Here are some examples of their capabilities:

  • Market and competitive analysis: “Compare OpenAI, Anthropic, and Google Gemini’s positioning in the enterprise AI space.”
  • Financial modeling and forecasting: “Create a three-year revenue forecast for a SaaS startup with 20% YoY growth and 75% gross margin.”
  • Content creation and editing: “Draft a LinkedIn post announcing a $10M Series A funding round that sounds confident but not boastful.”

Good for work 

Claude 4 Opus, ChatGPT o3, and Gemini 2.5 Pro are smarter, have lower error rates, but are slower, according to Mollick. They may still hallucinate, but tend to be more successful at coding, logic, or solving tougher problems that require multiple steps. Here’s an example of their capability: 

  • Market and competitive intelligence dashboards:

Who better to summarize AI’s priorities than AI itself? Here’s what the models had to say:

Prompt: “In one sentence, please describe your relative strengths. I am writing this in the context of other generative tools, including [Competitor] and [Competitor].”

OpenAI’s GPT-4o: “ChatGPT’s relative strength lies in its ability to generate highly polished, context-aware, and conversationally natural responses—particularly strong in editing, writing, and task-oriented problem-solving—while integrating tools like code execution and image analysis more seamlessly than Claude or Gemini.”

Anthropic’s Claude Sonnet 4: “I excel at nuanced reasoning, ethical decision-making, and producing well-structured, thoughtful responses while maintaining strong safety guardrails, though I’m generally more cautious and less willing to engage with borderline requests compared to some other AI assistants.”

Google’s Gemini 2.5 Flash: “Gemini excels in multimodal understanding and generation, seamlessly integrating text, code, images, and other data formats while leveraging real-time information from Google’s vast ecosystem to provide highly accurate and contextually rich responses.”

Some other examples include the ability to conduct customer-service automation & quality control as well as financial-scenario modeling & risk analysis. Mollick admitted he primarily uses the “Good for work” models, though he also has favorites for specific tasks outside of this list, like using GPT-4.5 when writing.

Good for hard problems

Claude 4 Opus extended thinking, ChatGPT-o3-pro, and Gemini 2.5 Pro are the most advanced AI models on the market, and for that reason, they remain slow and have limited use, Mollick added in his Substack post.

Here’s an example of a prompt that would push the limit of ChatGPT of, but ChatGPT-o3-pro might be best equipped to tackle:

“Below is the full text of a 180-page Phase III oncology trial dossier (including statistical appendices and 40 pages of adverse-event tables).

  • Extract every efficacy endpoint, its p-value, confidence interval, and sample size.
  • Re-compute the primary endpoint’s hazard ratio from the raw survival-curve data provided in Appendix C, flagging any inconsistencies with the sponsor’s reported figure.
  • Summarize all Grade 3–4 adverse events, grouped by organ system, and calculate their absolute-risk increase versus control.
  • Draft a 500-word briefing for the FDA that:
  • Identifies any statistical or methodological red flags.
  • Assesses whether the benefit–risk profile justifies accelerated approval.
  • Proposes two post-marketing study designs to validate long-term safety.”

Other models

No matter what model or AI company used, it’s always important to double check the AI for errors or hallucinations. Accuracy is the priority of Perplexity, according to Jesse Dwyer, head of communications at the AI company.

“Perplexity’s sole focus is accurate, trustworthy AI—we use all top models and post-train them for accuracy,” Dwyer said. “Models that have been trained to experience some hallucination are helpful if you want videos of high-diving cats, but they can be dangerous when you are making business or financial decisions.”

Copilot is also a widely used AI chatbot, thanks to its integration with Microsoft products, but it can be difficult to switch between models. DeepSeek r1 and Grok by Elon Musk’s xAI also are options on the market, but, according to Mollick, each have missing features.

Mollick did not respond to Fortune’s request for comment.

The takeaway: Practice makes perfect

While there remains no perfect method for using AI in the workplace, the most effective ways to remain on top of your game is exploration and education—and that starts with simply using them.

“The difference between casual users and power users isn’t prompting skill (that comes with experience); it’s knowing these features exist and using them on real work,” Mollick wrote.

And because many business leaders, including CEOs, have already begun using AI, Dwyer suggested trying to emulate how they are using it in their work.

“AI is one of the first business tools adopted first by managers instead of frontline workers,” he told Fortune. “It makes sense that leaders with experience getting the best work from their teams and software tools will be naturally prepared to work with AI.”



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Nvidia’s CEO says AI adoption will be gradual, but we still may all end up making robot clothing

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Nvidia CEO Jensen Huang doesn’t foresee a sudden spike of AI-related layoffs, but that doesn’t mean the technology won’t drastically change the job market—or even create new roles like robot tailors.

The jobs that will be the most resistant to AI’s creeping effect will be those that consist of more than just routine tasks, Huang said during an interview with podcast host Joe Rogan this week. 

“If your job is just to chop vegetables, Cuisinart’s gonna replace you,” Huang said.

On the other hand, some jobs, such as radiologists, may be safe because their role isn’t just about taking scans, but rather interpreting those images to diagnose people.

“The image studying is simply a task in service of diagnosing the disease,” he said.

Huang allowed that some jobs will indeed go away, although he stopped short of using the drastic language from others like Geoffrey Hinton a.k.a. “the Godfather of AI” and Anthropic CEO Dario Amodei, both of whom have previously predicted massive unemployment thanks to the improvement of AI tools.

Yet, the potential, AI-dominated job market Huang imagines may also add some new jobs, he theorized. This includes the possibility that there will be a newfound demand for technicians to help build and maintain future AI assistants, Huang said, but also other industries that are harder to imagine.

“You’re gonna have robot apparel, so a whole industry of—isn’t that right? Because I want my robot to look different than your robot,” Huang said. “So you’re gonna have a whole apparel industry for robots.”

The idea of AI-powered robots dominating jobs once held by humans may sound like science fiction, and yet some of the world’s most important tech companies are already trying to make it a reality. 

Tesla CEO Elon Musk has made the company’s Optimus robot a central tenet of its future business strategy. Just last month, Musk predicted money will no longer exist in the future and work will be optional within the next 10 to 20 years thanks to a fully fledged robotic workforce. 

AI is also advancing so rapidly that it already has the potential to replace millions of jobs. AI can adequately complete work equating to about 12% of U.S. jobs, according to a Massachusetts Institute of Technology (MIT) report from last month. This represents about 151 million workers representing more than $1 trillion in pay, which is on the hook thanks to potential AI disruption, according to the study.

Even Huang’s potentially new job of AI robot clothesmaker may not last. When asked by Rogan whether robots could eventually make apparel for other robots, Huang replied: “Eventually. And then there’ll be something else.”



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The ‘Mister Rogers’ of Corporate America shows Gen Z how to handle toxic bosses

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After two decades of climbing the corporate ladder at companies ranging from ABC, ESPN, and Charter Communications (commonly known as Spectrum), Timm Chiusano quit it all to become a content creator. 

He wasn’t just walking away from high titles, but a high salary, too. In his peak years, Chiusano made $600,000 to $800,000 annually. But in June of 2024, after giving a 12-week notice, he “responsibility fired himself” from his corporate job as VP of production and creative services at Charter.

He did it all to help others navigate the challenges of a workplace, and appreciate the most mundane parts of life on TikTok.

@timmchiusano

most people are posting their 2024 recaps; these are a few of my favorite moments from the year that was, but i need to start reintroducing myself too i dont have a college degree, no one in my life knew that until i was 35 when i eventually got my foot in the door in my early 20’s after a few years of substitute teaching and part time jobs, i thought for sure i had found the career path of my dreams in live sports production i didn’t think i had a chance of surviving that first college football season but i busted my ass, stuck around and got promoted 5 times in 5 years then i met a girl in Las Vegas, got married in 7 months, and freaked out about my career that had me travelling 36 weeks a year i had to find a more stable “desk job”, i was scared shitless that i was pigeonholed and the travel would eventually destroy my marriage i crafted a narative for espn arguing they needed me on their marketing team because of my unique perspective coming from the production side i got rejected, but kept trying and a year i got that job the 7 years with espn were incredible, but also exhausting and raised all kinds of questions about corporate america, toxic situations, and capitalism in general why was i borderline heart attack stressed so often when i could see that my ideas were literally generating 2,000 times the money that i was getting paid? in 2012 i had a kid and in 2013 i got the biggest job of my career to reinvent how to produce 20,000 commercials a year for small business it took 12 rounds of interviews, a drug test i somehow passed, and a background check that finally made me tell my wife of 8 years that i didnt have a college degree they brought me in the thursday before my first day and told me what i told grace in that clip the next decade was an insane blur; i saw everything one would ever see in their career from the perspective of an executive at a fortune 100 i started making tiktoks, kinda blacked out at some point in 2019 and responsibly fired myself in 2024 to see what i might be capable of on my own with all the skills i picked up along my career journey now the mission is pay what i know forward, and see if i can become the mr rogers of corporate america cc: @grace beverley @Ryan Holiday @Subway Oracle

♬ original sound – timm chiusano

What started as short-video vlogs on just about anything in 2020 (reviews on protein bars, sushi, and sneakers) later transitioned to videos on growing up, and dealing with life’s challenges, like coming to terms when you have a toxic boss. Today, his platform on TikTok has over 1 million followers

With the help of going viral from his “loop” format where videos end and seamlessly circle back to the beginning, he began making more videos as a side-hustle on top of his day-to-day tasks in the office.

“How can I get people to be smarter and more comfortable about their careers in ways that are gonna help on a day-to-day basis?” Chiusano told Fortune.

Today, he could go by many titles: former vice president at a Fortune 100 company, motivational speaker, dad, content creator, or as he labels himself, the Mister Rogers of Corporate America. 

Just as the late public television icon helped kids navigate the complexities of childhood, Chiusano wants to help young adults think about how to approach their careers and their potential to make an impact. 

“Mister Rogers is the greatest of all time in his space. I will never get to that level of impact. But it’s an easy way to describe what I’m trying to do, and it consistently gives me a goal to strive for,” he said. “There are some parallels here with the quirkiness.”

Firing himself after 25 years in the corporate world

Even with years in corporate, Chiusano doesn’t resemble the look of a typical buttoned-up executive. Today, he has more of a relaxed Brooklyn dad attire, with a sleeve of tattoos and a confidence to blend in with any trendy middle aged man in Soho. During our interview, he showed off one of the first tattoos he got: two businessmen shaking hands, a reference to Radiohead’s OK Computer album.

“This is a dope ass Monday in your 40s,” began one of his videos.

It consisted of Chiusano doing everyday things such as eating leftovers, going to the gym, training for the NYC marathon, taking out the trash, dropping his daughter off at school, a rehearsal for a Ted Talk, eating lunch with his wife, and brand deal meetings. Though the content sounds pretty normal, that’s the point. 

“The reason why I fired myself in the first place was to be here,” he says in the video while picking his daughter up from school.

Today, Chiusano spends his days making content on navigating workplace culture, public speaking, brand deals, brand partnerships, executive coaching, writing a book, and the most important job: being a dad to his 13-year-old daughter Evelyn.

“I’m basically flat [in salary] to where I was, and this is everything I could ever want in the world,” he said. “The ability to send my kid to the school she’s been going to, eat sushi takeout almost as much as I’d like, and do nice things for my wife.”

In fact, when sitting inside one of his favorite New York City spots, Lure Fishbar, he keeps getting stopped by regulars who know him by name. He points out that one of his favorite interviews he filmed here was with legendary filmmaker Ken Burns.

Advice to Gen Z

In a time where Gen Z has been steering to more unconventional paths, like content creation or skill trades rather than just a 9-to-5 office job, Chiusano opens up a lens to what life looks like when deciding to be present rather than always looking for what’s next—a mistake he said he made in his 20s. 

Instead, he wants to teach the younger generation to build skills for as long as you can, but “if you are unhappy, that’s a very different conversation.”

“I think some people will make themselves more unhappy because they feel like that’s what’s expected of a situation,” he said.

“I would love to be able to empower your generation more, to be like somebody’s gonna have to be the head of HR at that super random company to put cool standards and practices in place for better work-life balance for the employees.” 





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Mark Zuckerberg says the ‘most important thing’ he built at Harvard was a prank website

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For Mark Zuckerberg, the most significant creation from his two years at Harvard University wasn’t the precursor to a global social network, but a prank website that nearly got him expelled.

The Meta CEO said in a 2017 commencement address at his alma mater that the controversial site, Facemash, was “the most important thing I built in my time here” for one simple reason: it led him to his wife, Priscilla Chan.

“Without Facemash I wouldn’t have met Priscilla, and she’s the most important person in my life,” Zuckerberg said during the speech.

In 2003, Zuckerberg, then a sophomore, created Facemash by hacking into Harvard’s online student directories and using the photos to create a site where users could rank students’ attractiveness. The site went viral, but it was quickly shut down by the university. Zuckerberg was called before Harvard’s Administrative Board, facing accusations of breaching security, violating copyrights, and infringing on individual privacy.

“Everyone thought I was going to get kicked out,” Zuckerberg recalled in his speech. “My parents came to help me pack. My friends threw me a going-away party.”

It was at this party, thrown by friends who believed his expulsion was imminent, where he met Chan, another Harvard undergraduate. “We met in line for the bathroom in the Pfoho Belltower, and in what must be one of the all time romantic lines, I said: ‘I’m going to get kicked out in three days, so we need to go on a date quickly,’” Zuckerberg said.

Chan, who described her now-husband to The New Yorker as “this nerdy guy who was just a little bit out there,” went on the date with him. Zuckerberg did not get expelled from Harvard after all, but he did famously drop out the following year to focus on building Facebook.

While the 2010 film The Social Network portrayed Facemash as a critical stepping stone to the creation of Facebook, Zuckerberg himself has downplayed its technical or conceptual importance.

“And, you know, that movie made it seem like Facemash was so important to creating Facebook. It wasn’t,” he said during his commencement speech. But he did confirm that the series of events it set in motion—the administrative hearing, the “going-away” party, the line for the bathroom—ultimately connected him with the mother of his three children.

Chan, for her part, went on to graduate from Harvard in 2007, taught science, and then attended medical school at the University of California, San Francisco, becoming a pediatrician.

She and Zuckerberg got married in 2012, and in 2015, they co-founded the Chan Zuckerberg Initiative, a philanthropic organization focused on leveraging technology to address major world challenges in health, education, and science. Chan serves as co-CEO of the initiative, which has pledged to give away 99% of the couple’s shares in Meta Platforms to fund its work.

You can watch the entirety of Zuckerberg’s Harvard commencement speech below:

For this story, Fortune journalists used generative AI as a research tool. An editor verified the accuracy of the information before publishing. 



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