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How Marriott’s commitment to ‘career acceleration’ elevates women leaders

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Half (51%) of the executive positions (vice president and above) in the U.S. are women. Globally, it’s 48%. Women also make up nearly half of the board and 50% of CEO Tony Capuano’s direct reports.

That’s in stark contrast with the market average.

Per McKinsey’s 2024 “Women in the Workplace” report, women hold just 29% of C-suite roles and 34% of vice president positions. The Conference Board found that women accounted for only 29% of board seats at the Russell 3000 as of 2024.

Something different is happening at Marriott, an honoree on this year’s Fortune Best Workplaces for Women™ List.

“It’s not just about the representation of those people in the senior leadership roles; it is also how do they help you navigate getting there,” says Frid Edmond, senior vice president of customer engagement at Marriott and incoming executive sponsor of the Women’s Associate Resource Group (ARG).

That’s why career development conversations play such a crucial role. At Marriott, leaders are expected to regularly talk to their direct reports, as part of their annual performance review cycle, about their career aspirations and how they can achieve their goals. Within these conversations, a subtle shift has been a game-changer — what Edmond describes as a move from mentorship to “career acceleration.”

Before, mentors would keep an eye out for opportunities, and if the stars aligned, they were expected to help associates take the next step in their careers. Leaders have a new expectation: “Tell us what you want, and we are holding ourselves accountable to helping you to get there.”

This shift can be seen in examples from Edmond’s own career, including one indelible career conversation with a supervisor five years ago.

“I was required to come up with three roles that I could see myself in within the next three to five years,” she says. “There was never a promise that these roles would come into play, but it was the art of possibilities, for me, where I saw myself.”

It’s an exercise she now repeats with her own direct reports, and a key ingredient in Marriott’s culture of access to opportunity. “We are required at every single level within our organization to ensure that we are developing the leaders of the future,” she says.

As a result, associates at Marriott are having a much better experience than those at a typical U.S. company.

Associate resource groups

The Women’s ARG at Marriot, which is open to all associates, supports its 5,500 members by offering mentorship and educational support around topics from financial wellness to executive presence, and mock job interview practice. The group also works collaboratively with other resource groups in the organization, highlighting support for all associates, including military veterans, neurodivergent employees, and working parents.

Allies in the group play an important role in mentorship and sponsorship, Edmond says.

“The majority of my mentors have been men, if I’m totally honest,” she shared. But they were invested in her growth and had the authority in key moments to help guide her. What happened when she made her first presentation to the board? “Our chief legal counsel member, as well as our chief communications and PR lead, sat across from me during the board presentation and gave me simple eye cues,” she says.

Just having their presence was a big vote of confidence, Edmond adds. “I can’t tell you what that means to me to know that these two individuals were that invested in my first time presenting to the board to make sure that I was set up for success.”

Tips for building better workplaces in 2025

For organizations that want to be more like Marriott, Edmond offers a few pointers.

  • Invest in associates at every level of the organization

How you invest in associates at lower levels of the org chart eventually impacts results at the top. Edmond, for example, started as an hourly employee and over a 22-year career has held seven different roles in the company.

“You don’t just jump from an hourly employee to an SVP,” she says. Inclusion requires a system of support across every level in the organization.

  • Make time for development conversations all year round.

Candid development conversations won’t happen if you only discuss them as an afterthought or in response to an annual employee engagement survey. Your approach to development has to be continuous and thoughtful, Edmond says.

  • Celebrate everyday accomplishments, including failure.

Growth for all associates requires the permission to try new things, take on stretch assignments and sometimes fail. “When we fail, we celebrate that, too,” Edmond says.

  • Send a clear signal on inclusion from top leaders.

When Marriott’s CEO Tony Capuano reaffirmed Marriott’s commitment to welcoming all, the message had a direct impact on employees.

“Tony was asked some really tough questions at the beginning of the year,” Edmond says. “We were waiting to see how he responded — and he responded the way that we needed.”

The message has empowered Marriott associates to continue to engage. “We start from a place of welcoming all,” Edmond says. “No matter what is going on in the environment, we are always going to welcome all.”

Ted Kitterman is a content manager for Great Place To Work®.



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Macron warns EU may hit China with tariffs over trade surplus

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French President Emmanuel Macron warned that the European Union may be forced to take “strong measures” against China, including potential tariffs, if Beijing fails to address its widening trade imbalance with the bloc.

“I’m trying to explain to the Chinese that their trade surplus isn’t sustainable because they’re killing their own clients, notably by importing hardly anything from us any more,” Macron told Les Echos newspaper in an interview published on Sunday.

“If they don’t react, in the coming months we Europeans will be obliged to take strong measures and decouple, like the US, like for example tariffs on Chinese products,” he said, adding that he had discussed the matter with European Commission President Ursula von der Leyen.

Macron has just returned from a three-day state visit in China, where he pressed for more investment as Paris seeks to recalibrate its relationship with the world’s second-largest economy. France’s goods trade deficit with China reached around €47 billion ($54.7 billion) last year, according to the French Treasury. Meanwhile, China’s goods trade surplus with the EU swelled to almost $143 billion in the first half of 2025, a record for any six-month period, according to data released by China earlier this year.

Tensions between France and China escalated last year after Paris backed the EU’s decision to impose tariffs on Chinese electric vehicles. Beijing retaliated by imposing minimum price requirements on French cognac, sparking fears among pork and dairy producers that they could be targeted next.

‘Life or Death’

Macron said the US approach to China was “inappropriate” and had worsened Europe’s position by diverting Chinese goods toward the EU market.

“Today, we’re stuck between the two, and it’s a question of life or death for European industry,” Macron said, while noting that Germany — Europe’s biggest economy — doesn’t entirely share France’s stance.

In addition to Europe needing to become more competitive, the European Central Bank too has a role to play in strengthening the EU’s single market, Macron said, arguing that monetary policy should take growth and jobs into account, not just inflation, he said.

He also said the ECB’s decision to continue selling the government bonds it holds risks pushing up long-term interest rates and weighing on economic activity.

“Europe must — and wants to — remain a zone of monetary stability and credible investment,” Macron said.



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What bubble? Asset managers in risk-on mode stick with stocks

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There’s a time when investments run their course and the prudent move is to cash out. For global asset managers who’ve ridden double-digit gains in equities for three straight years, that time is not now.

“Our expectation of solid growth and easier monetary and fiscal policies supports a risk-on tilt in our multi-asset portfolios. We remain overweight stocks and credit,” said Sylvia Sheng, global multi-asset strategist at JPMorgan Asset Management.

“We are playing the powerful trends in place and are bullish through the end of next year,” said David Bianco, Americas chief investment officer at DWS. “For now we are not contrarians.”

“Start the year with sufficient exposure, even over-exposure to equities, predominantly in emerging market equities,” said Nannette Hechler-Fayd’herbe, EMEA chief investment officer at Lombard Odier. “We don’t expect a recession in 2026 to unfold.”

Those assessments came from Bloomberg News interviews with 39 investment managers across the US, Asia and Europe, including at BlackRock Inc., Allianz Global Investors, Goldman Sachs Group Inc. and Franklin Templeton.

More than three-quarters of the allocators were positioning portfolios for a risk-on environment through 2026. The thrust of the bet is that resilient global growth, further developments in artificial intelligence, accommodative monetary policy and fiscal stimulus will deliver outsize returns in all fashion of global equity markets. 

The call is not without risks, including simply its pervasiveness among the respondents, along with their overall high degree of assuredness. The view among the institutional investors also aligns with that of sell-side strategists around the globe. 

Should the bullishness play out as expected, it would deliver a stunning fourth straight year of bumper returns for the MSCI All-Country World Index. That would extend a run that’s added $42 trillion in market capitalization since the end of 2022 — the most value created for equity investors in history. 

That’s not to say the optimism is without merit. The artificial intelligence trade has added trillions in market value to dozens of firms plying the industry, but just three years after ChatGPT broke into the public consciousness, AI remains in the early phase of development.

No Tech Panic

The buy-side managers largely rejected the idea that the technology has blown a bubble in equity markets. While many acknowledged some pockets of froth in unprofitable tech names, 85% of managers said valuations among the Magnificent Seven and other AI heavyweights are not overly inflated. Fundamentals back the trade, they said, which marks the beginning of a new industrial cycle. 

“You can’t call it a bubble when you’re seeing tech companies deliver a massive earnings beat. In fact, earnings from the sector have outstripped all other US stocks,” said Anwiti Bahuguna, global co-chief investment officer at Northern Trust Asset Management.

As such, investors expect the US to remain the engine of the rally. 

“American exceptionalism is far from dead,” said Jose Rasco, chief investment officer at HSBC Americas. “As artificial intelligence continues to spread around the globe, the US will be a key participant.” 

Most investors echoed the sentiment expressed by Helen Jewell, international chief investment officer of fundamental equities at BlackRock, who suggested also searching outside the US for meaningful upside.

“The US is where the high-return high-growth companies are, so we have to be realistic about that. But those are already reflected in valuations, and there are probably more interesting opportunities outside the US,” she said.

International Boom

Profits matter above all else for equity investors, and huge bumps in government spending from Europe to Asia have stoked estimates for strong gains in earnings.

“We have begun to see a meaningful broadening of earnings momentum, both across market capitalizations and across regions, including Japan, Taiwan, and South Korea,” said Wellington Management equity strategist Andrew Heiskell. “Looking into 2026, we see clear potential for a revival of earnings growth in Europe and a wider range of emerging markets.”

India is one of the most compelling opportunities for 2026, according to Goldman Sachs Asset Management’s Alexandra Wilson-Elizondo, global co-head and co-chief investment officer of multi-asset solutions.

“We see real potential for India to become the Korea-like re-rating story of 2026, a market that transitions from tactical allocation to strategic core exposure in global portfolios,” she said. 

Nelson Yu, head of equities at AllianceBernstein, said he sees improvements outside of the US that will mandate allocations. He noted governance reform in Japan, capital discipline in Europe and recovering profitability in some emerging markets.

Small Cap Optimism

At the sector level, the investors are looking for AI proxies, notably among clean energy providers that can help meet the technology’s ravenous demand for power. Smaller stocks are also finding favor.

“The earnings outlook has brightened for small-capitalization stocks, industrials and financials,” said Stephen Dover, chief market strategist and head of Franklin Templeton Institute. “Small-cap stocks and industrials, which are typically more highly leveraged than the rest of the market, will see profitability rise as the Federal Reserve trims interest rates and debt servicing costs fall.”

Over at Santander Asset Management, Francisco Simón sees earnings growth of more than 20% for US small caps after years of underperformance. Reflecting the optimism, the Russell 2000 Index of such equities recently hit a record high.

Meanwhile, the combination of low valuations and strong fundamentals makes health care one of the most compelling contrarian opportunities in a bullish cycle, a preponderance of managers said.  

“Health-care related sectors can surprise to the upside in the US markets,” said Jim Caron, chief investment officer of cross-asset solutions at Morgan Stanley Investment Management. “This is a mid-term election year and policy may at the margin support many companies. Valuations are still attractive and have a lot of catch up to do.”

Virtually every allocator struck at least a note of caution about what lies ahead. The top worry among them was a rekindling of inflation in the US. If the Fed is forced by rising prices to abruptly pause or even end its easing cycle, the potential for turbulence is high.

“A scenario — which is not our base case — whereby US inflation rebounds in 2026 would constitute a double whammy for multi-asset funds as it would penalize both stocks and bonds. In this sense it would be much worse than an economic slowdown,” said Amélie Derambure, senior multi-asset portfolio manager at Amundi SA. 

“The way investors are headed for 2026, they need to have the Fed on their side,” she added.

Trade Caution

Another worry is around President Donald Trump’s capriciousness, particularly when it comes to trade. Any flareup in his trade spats that fuels inflation through heightened tariffs would weigh on risk assets. 

Oil and gas producers remain unloved by the group, though that could change if a major geopolitical event upends supply lines. While such an outcome would bolster those sectors, the overall impact would likely be negative for risk assets, they said.

“Any geopolitical situation that can affect the price of oil is what will have the largest impact on the financial markets. Clearly both the Middle East and the Ukraine/Russia situations can impact oil prices,” said Scott Wren, senior global market strategist at Wells Fargo Investment Institute.

Multiple respondents flagged European autos as a “no-go” area for 2026, citing intense competitive pressure from Chinese carmakers, margin compression and structural challenges in the transition to electric vehicles. 

“Personally I don’t believe for a minute that there will be a rebound in the sector,” said Isabelle de Gavoty at Allianz GI. 

Outside of those worries, most asset managers simply believe that there’s little reason to fret about the upward momentum being interrupted — outside, of course, from the contrarian signal such near-uniform bullishness sends.

“Everyone seems to be risk-on at the moment, and that worries me a bit in the sense that the concentration of positions creates less tolerance for adverse surprises,” said Amundi’s Derambure.  



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Trump says Netflix-Warner Bros. deal ‘could be a problem’

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President Donald Trump raised potential antitrust concerns for Netflix Inc.’s planned acquisition of Warner Bros. Discovery Inc., noting that the market share of the combined entity may pose problems. 

“Well, that’s got to go through a process, and we’ll see what happens,” Trump said when asked about the deal as he arrived at the Kennedy Center for an event, confirming that he has met Netflix co-CEO Ted Sarandos last week and complimenting the streaming company. “But it is a big market share. It could be a problem.”

The $72 billion deal would combine the world’s No. 1 streaming player with the No. 4 service HBO Max, which has raised red flags from antitrust regulators. 



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