Business
How Boeing is quietly betting on a ‘brilliant’ 39-year old engineer—and setting the stage for a turnaround
Published
4 months agoon
By
Jace Porter
As an aeronautics grad student at MIT in the 2010s, Brian Yutko was obsessed. He’d work deep into the night mining “black box” data and destination codes buried in antiquated computer languages like Fortran for obscure flight stats. He wowed his thesis advisor with his work on fuel efficiency. Among Yutko’s findings: Airlines could reduce pollution by 7% by flying planes at slightly slower speeds, and by 33% by mothballing old models sooner. But Yutko didn’t just study planes—he loved flying them. Yutko, his advisor, and fellow PhD students relished zipping up and down the East Coast on rented Cessna 170s that they would take turns piloting to conferences and blithe sojourns for picnic lunches in the country.
Fast-forward a decade and suddenly Yutko has a much bigger fleet at his disposal. In May Boeing named Yutko, 39, chief of commercial airplanes product development, the arm tasked with incorporating engineering advances that improve today’s models, and taking a leading role in designing and bringing to market all-new aircraft at Boeing Commercial Airplanes (BCA), the company’s largest division. With this year’s revenues clocking at an annualized rate of around $45 billion, if measured on its own, that unit would rank around 100th on the Fortune 500.
Though Boeing’s litany of safety concerns and union turmoil have dominated the headlines for several years, behind the scenes there are glimmers that things are changing one year into new CEO Kelly Ortberg’s tenure. Ortberg secured a hard-won contract with the machinists’ union following a 54-day strike; reached a deal with the DOJ to avoid criminal prosecution for the crashes in 2018 and 2019 that killed 346 passengers and crew; won a contract initially valued at $20 billion over Lockheed to develop the Air Force’s next-gen fighter jet; and worked closely alongside the FAA to gradually raise production of the 737 Max, the bestseller whose production the regulator severely constrained since the notorious door-plug blowout over Portland early last year. He also avoided big risks by raising $21 billion in fresh capital, ensuring that Boeing harbored the cash reserves for weathering the tough times. But it’s the appointment of Yutko, though it has gone largely unnoticed, that may speak eloquently about where Boeing is headed.
“I’m biased, but my take is that Brian’s appointment is a real indication that Boeing is returning to prioritizing engineering and product innovation,” R. John Hansman, Yutko’s PhD advisor and director of the MIT International Center for Air Transportation, told Fortune. (Boeing declined to make Yutko or other managers available for this story. Yutko, however, sent a message that read in part: “Because I’m just getting my feet wet in this new role and drinking from a firehose a bit, I’ll follow the comms team lead on this one.”) Adds Gary Gysin, the founding CEO of Wisk, where Yutko served on the board before taking the helm: “One guy won’t fix everything, but he’ll help attract more like-minded younger people who will be more aggressive on the tech front.” Several sources I spoke to said that Yutko’s leadership and technical skills could take him a long way at Boeing.
Of course, that will certainly depend on how Yutko helps Boeing navigate the flight ahead—a period in which the company is in the early stages of exploring what could be a $25 billion bet on a brand-new plane, something that the aerospace giant only does once every few decades. Legendary aerospace analyst Richard Safran summarizes the promise and peril Yutko’s facing as this: “He’s a classic MIT, somewhat brilliant guy. Who hasn’t demonstrated he knows how to make money yet.”
Boeing at a crossroads
Boeing is at a critical juncture. The seeds of its current problems date back to the late 1990s following its acquisition of rival McDonnell Douglas. Before that giant tie-up, Boeing had boasted a culture dominated by engineering excellence that elevated product quality and safety far above profit-making. Though Boeing remained a wellspring of innovation, the McDonnell ethos took over, and was accelerated by a parade of CEOs who seemed to prioritize shareholder value above all. From 2010 to 2018, Boeing radically reduced headcount and R&D as a share of sales, and returned over 100% of its cash flow to shareholders via buybacks and dividends. Over those eight years, its stock delivered annual returns of nearly 30%, beating the likes of Apple and Microsoft.
But the fatal Lion Air and Ethiopian Airlines crashes in late 2018 and early 2019 exposed how far Boeing had veered from the quality obsession and production safeguards that were hallmarks of its storied past. (You can read this author’s cover story on Boeing’s descent here.)
Now Ortberg’s plan to gradually raise the severely depressed production of its cash cow Max is showing green shoots, but to ensure dominance in the next decade, Boeing’s top chance at besting Airbus is designing and successfully commercializing a totally new and disruptive 737 successor. “Boeing’s not in a good place from a product portfolio standpoint,” says a former executive at a large Boeing supplier. “They haven’t been for four to six years. The new plane can’t be a me-too. When you’re behind, you need to be aggressive. They have to come up with something that’s a real crowd-pleaser for the airlines. And they have to develop the new plane right on schedule to restore their credibility after the delays on the 787,” the last all-new plane that arrived three years late in 2011.
Much of this will fall to Yutko. To say it’s a tall order is an understatement, but as interviews with colleagues, peers, and friends show, he has again and again surprised those around him. His unlikely rise to the Fortune 500 began in Northeastern Pennsylvania coal country. His hometown’s the tiny village of Buck Mountain nestled near the foothills of Locust Mountain, a hikers’ favorite roamed by white-tailed deer and black bears. Decades ago, one of the biggest draws for this corner of Appalachians was its rowdy annual beer fest. This region comprising historic Schuylkill County holds the world’s largest deposits of anthracite black carbon, but the industry’s decline decimated the local economy. Since the 1930s, Schuylkill has lost around a third of its population, and its often-crumbling homes at a median of $165,000 rank among the nation’s cheapest. Less than 20 miles from Yutko’s alma mater, Mahanoy City High School—where in 2022 he delivered the keynote address to the graduating class of 49, the smallest in its history—sits a virtual ghost town where a coal seam fire has been burning for over 60 years. Brian’s ancestors migrated over a century ago from Eastern Europe to the area’s then-bustling company towns, and generations of Yutkos have worked in the coal trade.
Yutko’s dad ran a shop that changed springs for coal mining trucks, and Brian worked alongside him as a kid. “When Brian got his master’s at MIT, I invited his parents to dinner,” remembers his mentor Hansman. “It was the first time his father had ever been out of the state, and the first time his mother had left the county.”
Yutko and his two brothers were the first in the family to attend college—the younger a project engineer at a large power and metals company who also volunteers as a high school wrestling coach in the area, as does the youngest—all three honed clinches and armlocks on the mats at Mahanoy. At Penn State, where Yutko graduated in 2004, he majored in aerospace engineering and developed a love for jerry-rigging airborne vehicles from everyday materials. In a recent Reddit post, he recalled joining “a project that designs and builds a sailplane” and getting assigned to “weld out metal chromoly tube fuselage … because I knew how to weld.” Yutko didn’t mention whether he learned the metal-bending skills at the family workplace, but jested: “I’m positive my welding wouldn’t pass proper inspection.”
At MIT, Hansman demanded that his PhD candidates pursue work that wasn’t just theoretical, but would improve the way airplanes fly and operate so that the next wave would show big strides in curbing emissions and lowering noise. “You think of MIT as teaching heavy math, nerdy kinds of things,” says a fellow program member. “But Hansman was very applied and practical.” Hansman was also a super-tough taskmaster who, as this Yutko classmate avows, “didn’t suffer fools gladly” and would put his doctoral candidates through “a tear down and rebuild mill.” Glancing at a piece of research, he’d charge, “This is wrong” or “This is BS,” mainly as a test for prompting students to vigorously push back. Once the presenter on the griddle “defended their position to the death,” they could often persuade their revered leader.
For years, in addition to their Cessna-piloting adventures, Yutko joined Hansman and Yutko’s best friend, NASA astronaut and engineer Woody Hoburg, on motorcycle sojourns on their rented BMW 1200 rigs between Christmas and New Year’s to exotic corners of the globe, from the deserts of Morocco to the valleys of Peru. During COVID, Yutko and Hoburg, a former rescue climber in Yosemite, camped in Red Rock Canyon near Las Vegas to practice their technical skills deploying lines and harnesses. On foot, Yutko has braved the race to the summit of Pikes Peak, a grueling contest that scales 7,800 vertical feet.
A slim six-footer, his brown hair close-cropped, Yutko in his Wisk incarnation favored T-shirts and jeans. At work, he can be intense and demanding. “He and I are both ‘A’ types, and we had quite a few battles,” says ex–Wisk boss Gysin, who adds that Yutko “would really dig in on an issue” and relentlessly hammer home his position, a stance he learned in the Hansman crucible at MIT. “I have a number of non-consensus views on a number of topics,” Yutko admitted in a recent podcast. Yet Gysin says that despite their dustups, he and Yutko “are friends to this day.”
According to fellow students and colleagues, Yutko’s as likable as he is doggedly determined. Marvels Hansman, “We’d go to a bar on the Moroccan coast on our motorcycle trips, and Brian would make friends with all the guys in the bar,” says Hansman. “He’s just magnetic.”
Lishuai Li, a fellow PhD student under Hansman and now a professor at City University of Hong Kong, attests to Yutko’s gift for putting people at ease. “As an international student, I sometimes feel hesitant in social settings, so I’d sometimes be quiet. But Brian had a natural way of making everyone feel included.” Yutko is married, and he and his wife, who holds an MBA from Dartmouth’s Tuck School of Business and previously worked as a White House advance aid, recently welcomed a son.
And Yutko’s funny. In interviews, he lampoons his own wonkish credentials by uncorking such quips as, “I’ll do a little systems engineering on your question.” As a PhD student, he coauthored a semi-satirical editorial that echoes 18th-century essayist Jonathan Swift’s tongue-in-cheek “A Modest Proposal.” The piece soberly calculates the dollars airlines could save if “they could provide incentives for passengers to go the restroom before getting on a flight.” The authors also get serious, extolling the fuel economies garnered by ditching such items as water bottles handed out by flight attendants, and replacing “flight bags” carrying heavy paper manuals, charts, and checklists with versions loaded on computerized tablets. The writing is so clever that, for this judge, it could have been penned by a professional pundit.
Hansman praises Yutko’s willingness to take chances when the potential payoff is big. “This is a guy who listens, who thinks things through, who assesses risk, but doesn’t have fear,” he observes.
Extra lift
After getting his PhD in 2014, Yutko split his time between MIT and Aurora Flight Sciences, an engineering firm that primarily created prototypes of unmanned, electric, and other next-gen planes, helicopters, and drones for the Department of Defense. At Aurora, he participated in a NASA design competition for a revolutionary, highly efficient commercial aircraft configuration called the D8. Boeing teams were competing on other models. Traditional aircraft design features a pressured tube for the passengers flanked by wings. But the D8 put two tubes side by side, which made the fuselage wider, enabling it to, in effect, become part of the wing and add to the lift. The design also placed the engines in the tail, which reduced turbulence from the fuselage. The D8 looked a bit like a shark, and won the moniker “Double Bubble.” Its edge: It could carry wings smaller and lighter than those of regular planes because of the extra lift provided by the reshaped fuselage. Those characteristics lowered drag big-time. The D8 was also originally conceived to fly at slightly lower than normal speeds, a key to saving fuel that Yutko had identified in his doctoral work.
Yutko tested D8 forerunners in a new wind tunnel donated to MIT by Boeing. The D8’s stupendous goal: lowering fuel consumption by 70%. The tech incorporated in the D8 is still a contender for the new wave of narrow-bodies, and the program would prove Yutko’s ticket to Boeing.
JUSTIN TALLIS—AFP/Getty Images
Yutko had caught the eye of then–Boeing CEO Dave Calhoun, who picked the rising star for personal mentorship as part of a Boeing program where top executives nurture future leaders. By early 2023 Yutko was ready for a new challenge, which presented itself when autonomous flying-taxi startup Wisk, (founded by Google cofounder Larry Page but majority owned by Boeing) needed a new CEO. Yutko moved to Silicon Valley for the job.
The Wisk rises like a helicopter; then six of its forward rotors tilt outward, and it flies like a plane. Yutko foresaw a network of “vertiports” at airports, topping highways and mounted on rooftops ferrying passengers up to 100 miles in what he widely praised as possibly “the next big leap in aviation.” Given the resistance of pilots’ unions and traffic controllers, and skepticism from regulators, for autonomous flight, it’s unclear when or if Wisk will reach the market. Still, Yutko continued to advance autonomous technology and added AI applications to simulate flight planning and patterns. Those improvements could potentially improve safety and testing on commercial planes.
Boeing’s next big bet
Of course, any decision on a new plane will fall to Ortberg and the Boeing board. Once they approve takeoff, the aircraft-maker typically taps two leaders to head a greenfield project, according to an executive who worked for a Boeing supplier: a program manager, and a lead project engineer. The program manager is tasked with hitting key milestones for schedule and costs, and reports to the business side. The lead project engineer is responsible for working with the supply base to optimize the plane’s design and development, and bring it to market. That person is part of the engineering team that, it appears, would work closely with Yutko as chief of commercial airplane development. “You can’t BS Brian on the engineering side,” noted one of his former colleagues.
What’s this airborne breakthrough likely to look like? The advantage to the super avant-garde models Yutko knows so well is that the airframes themselves promise tremendous gains in fuel efficiency and CO2 reductions. The D8 “Double Bubble” technology that Yutko labored on featuring the bulbous fuselage is still a leading candidate. Another potential winner is the so-called X-66, also known as the jawbreaker transonic truss-braced wing or TTBW. Conceived in-house at Boeing, and long supported by grants from NASA, the X-66 features extra-long, thin wings supported by diagonal struts, so that from the nose you’re looking at two triangles.
In April, Boeing scrapped pursuit of an X-66 demonstrator in partnership with NASA, but pledged to keep working on thin-wing technology. It’s not clear if the TTBW or another model will prove the winner, but Yutko has expressed openness to new aircraft configurations. “It’s really an open book,” says Hansman. Yutko will be leading the evaluation of all the technical and design options, including the use of alternative fuels and new engine technologies, as well as automation.
In October of 2024, Yutko gathered with many of Hansman’s former students to salute their beloved teacher’s 70th birthday with a series of lectures. Yutko took the stage for a presentation reviewing 210 years of aviation history. He started by recapping the first primitive, butterfly-shaped gliders, reminding the audience, “[I’m] as you all know … a future-thinker,” then spotlighted the “opportunity for new airplane shapes” and lauded the “Double Bubble … that came out of MIT” and “that I’m so passionate about.”
Boeing watchers may similarly hope that the storied company is entering a new era, too. And Boeing finally has what it needs, a visionary engineer who can pilot this lagging colossus towards winning the big one, the contest for the aircraft of the future.
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Business
Hollywood writers say Warner takeover ‘must be blocked’
Published
31 minutes agoon
December 5, 2025By
Jace Porter
Hollywood writers, producers, directors and theater owners voiced skepticism over Netflix Inc.’s proposed $82.7 billion takeover of Warner Bros. Discovery Inc.’s studio and streaming businesses, saying it threatens to undermine their interests.
The Writers Guild of America, which announced in October it would oppose any sale of Warner Bros., reiterated that view on Friday, saying the purchase by Netflix “must be blocked.”
“The world’s largest streaming company swallowing one of its biggest competitors is what antitrust laws were designed to prevent,” the guild said in an emailed statement. “The outcome would eliminate jobs, push down wages, worsen conditions for all entertainment workers, raise prices for consumers, and reduce the volume and diversity of content for all viewers.”
The worries raised by the movie and TV industry’s biggest trade groups come against the backdrop of falling movie and TV production, slack ticket sales and steep job cuts in Hollywood. Another legacy studio, Paramount, was sold earlier this year.
Warner Bros. accounts for about a fourth of North American ticket sales — roughly $2 billion — and is being acquired by a company that has long shunned theatrical releases for its feature films. As part of the deal, Netflix co-CEO Ted Sarandos has promised Warner Bros. will continue to release moves in theaters.
“The proposed acquisition of Warner Bros. by Netflix poses an unprecedented threat to the global exhibition business,” Michael O’Leary, chief executive officer of the theatrical trade group Cinema United, said in en emailed statement Friday. “The negative impact of this acquisition will impact theaters from the biggest circuits to one-screen independents.”
The buyout of Warner Bros. by Netflix “would be a disaster,” James Cameron, the director of some of Hollywood’s highest-grossing films in history including Titanic and Avatar, said in late November on The Town, an industry-focused podcast. “Sorry Ted, but jeez. Sarandos has gone on record saying theatrical films are dead.”
On a conference call with investors Friday, Sarandos said that his company’s resistance to releasing films in cinemas was mostly tied to “the long exclusive windows, which we don’t really think are that consumer friendly.”
The company said Friday it would “maintain Warner Bros.’ current operations and build on its strengths, including theatrical releases for films.”
On the call, Sarandos reiterated that view, saying that, “right now, you should count on everything that is planned on going to the theater through Warner Bros. will continue to go to the theaters through Warner Bros.”
Competition from online outfits like YouTube and Netflix has forced a reckoning in Hollywood, opening the door for takeovers like the Warner Bros. deal announced Friday. Media giants including Comcast Corp., parent of NBCUniversal, are unloading cable-TV networks like MS Now and USA, and steering resources into streaming.
In an emailed note to Warner Bros. employees on Friday, Chief Executive Officer David Zaslav said the board’s decision to sell the company “reflects the realities of an industry undergoing generational change in how stories are financed, produced, distributed, and discovered.”
The Producers Guild of America said Friday its members are “rightfully concerned about Netflix’s intended acquisition of one of our industry’s most storied and meaningful studios,” while a spokesperson for the Directors Guild of America raised concerns about future pay at Warner Bros.
“We will be meeting with Netflix to outline our concerns and better understand their vision for the future of the company,” the Directors Guild said.
In September, the DGA appointed director Christopher Nolan as its president. Nolan has previously criticized Netflix’s model of releasing films exclusively online, or simultaneously in a small number of cinemas, and has said he won’t make movies for the company.
The Screen Actors Guild said Friday that the transaction “raises many serious questions about its impact on the future of the entertainment industry, and especially the human creative talent whose livelihoods and careers depend on it.”
Oscar winner Jane Fonda spoke out on Thursday before the deal was announced.
“Consolidation at this scale would be catastrophic for an industry built on free expression, for the creative workers who power it, and for consumers who depend on a free, independent media ecosystem to understand the world,” the star of the Netflix series Grace and Frankie wrote on the Ankler industry news website.
Netflix and Warner Bros. obviously don’t see it that way. In his statement to employees, Zaslav said “the proposed combination of Warner Bros. and Netflix reflects complementary strengths, more choice and value for consumers, a stronger entertainment industry, increased opportunity for creative talent, and long-term value creation for shareholders.”
Business
4 times in 7 seconds: Trump calls Somali immigrants ‘garbage’
Published
1 hour agoon
December 5, 2025By
Jace Porter
He said it four times in seven seconds: Somali immigrants in the United States are “garbage.”
It was no mistake. In fact, President Donald Trump’s rhetorical attacks on immigrants have been building since he said Mexico was sending “rapists” across the border during his presidential campaign announcement a decade ago. He’s also echoed rhetoric once used by Adolf Hitler and called the 54 nations of Africa “s—-hole countries.” But with one flourish closing a two-hour Cabinet meeting Tuesday, Trump amped up his anti-immigrant rhetoric even further and ditched any claim that his administration was only seeking to remove people in the U.S. illegally.
“We don’t want ‘em in our country,” Trump said five times of the nation’s 260,000 people of Somali descent. “Let ’em go back to where they came from and fix it.” The assembled Cabinet members cheered and applauded. Vice President JD Vance could be seen pumping a fist. Defense Secretary Pete Hegseth, sitting to the president’s immediate left, told Trump on-camera, “Well said.”
The two-minute finale offered a riveting display in a nation that prides itself as being founded and enriched by immigrants, alongside an ugly history of enslaving millions of them and limiting who can come in. Trump’s U.S. Immigration and Customs Enforcement raids and deportations have reignited an age-old debate — and widened the nation’s divisions — over who can be an American, with Trump telling tens of thousands of American citizens, among others, that he doesn’t want them by virtue of their family origin.
“What he has done is brought this type of language more into the everyday conversation, more into the main,” said Carl Bon Tempo, a State University of New York at Albany history professor. “He’s, in a way, legitimated this type of language that, for many Americans for a long time, was seen as outside the bounds.”
A question that cuts to the core of American identity
Some Americans have long felt that people from certain parts of the world can never really blend in. That outsider-averse sentiment has manifested during difficult periods, such as anti-Chinese fear-mongering in the late 19th century and the imprisonment of some 120,000 Japanese Americans during World War II.
Trump, reelected with more than 77 million votes last year, has launched a whole-of-government drive to limit immigration. His order to end birthright citizenship — declaring that children born to parents who are in the United States illegally or temporarily are not American citizens despite the 14th Amendment — is being considered by the Supreme Court. He has largely frozen the country’s asylum system and drastically reduced the number of refugees it is allowed to admit. And his administration this week halted immigration applications for migrants from 19 travel-ban nations.
Immigration remains a signature issue for Trump, and he has slightly higher marks on it than on his overall job approval. According to a November AP-NORC poll, roughly 4 in 10 adults — 42% — approved of how the president is handling the issue, down from about half who approved in March. And Trump has pushed his agenda with near-daily crackdowns. On Wednesday, federal agents launched an immigration sweep in New Orleans,
There are some clues that Trump uses stronger anti-immigration rhetoric than many members of his own party. A study of 200,000 speeches in Congress and 5,000 presidential communications related to immigration between 1880 and 2020 found that the “most influential” words on the subject were terms like “enforce,” “terrorism” and “policy” from 1973 through Trump’s first presidential term.
The authors wrote in the Proceedings of the National Academy of Sciences that Trump is “the first president in modern American history to express sentiment toward immigration that is more negative than the average member of his own party.” And that was before he called thousands of Somalis in the U.S. “garbage.”
The U.S. president, embattled over other developments during the Cabinet meeting and discussions between Russian President Vladimir Putin and U.S. envoys, opted for harsh talk in his jam-packed closing.
Somali Americans, he said, “come from hell” and “contribute nothing.” They do “nothing but bitch” and “their country stinks.” Then Trump turned to a familiar target. Rep. Ilhan Omar, D-Minn., an outspoken and frequent Trump critic, “is garbage,” he said. “Her friends are garbage.”
His remarks on Somalia drew shock and condemnation from Minneapolis to Mogadishu.
“My view of the U.S. and living there has changed dramatically. I never thought a president, especially in his second term, would speak so harshly,” Ibrahim Hassan Hajji, a resident of Somalia’s capital city, told The Associated Press. “Because of this, I have no plans to travel to the U.S.”
Omar called Trump’s “obsession” with her and Somali-Americans “creepy and unhealthy.”
“We are not, and I am not, someone to be intimidated,” she said, “and we are not gonna be scapegoated.”
Trump’s influence on these issues is potent
But from the highest pulpit in the world’s biggest economy, Trump has had an undeniable influence on how people regard immigrants.
“Trump specializes in pushing the boundaries of what others have done before,” said César Cuauhtémoc García Hernández, a civil rights law professor at Ohio State University. “He is far from the first politician to embrace race-baiting xenophobia. But as president of the United States, he has more impact than most.” Domestically, Trump has “remarkable loyalty” among Republicans, he added. “Internationally, he embodies an aspiration for like-minded politicians and intellectuals.”
In Britain, attitudes toward migrants have hardened in the decade since Brexit, a vote driven in part by hostility toward immigrants from Eastern Europe. Nigel Farage, leader of the hard-right Reform U.K. party, has called unauthorized migration an “invasion” and warned of looming civil disorder.
France’s Marine Le Pen and her father built their political empire on anti-immigrant language decades before Trump entered politics. But the National Rally party has softened its rhetoric to win broader support. Le Pen often casts the issue as an administrative or policy matter.
In fact, what Trump said about people from Somalia would likely be illegal in France if uttered by anyone other than a head of state, because public insults based on a group’s national origin, ethnicity, race or religion are illegal under the country’s hate speech laws. But French law grants heads of state immunity.
One lawyer expressed concerns that Trump’s words will encourage other heads of state to use similar hate speech targeting people as groups.
“Comments saying that a population stinks — coming from a foreign head of state, a top world military and economic power — that’s never happened before,” said Paris lawyer Arié Alimi, who has worked on hate speech cases. “So here we are really crossing a very, very, very important threshold in terms of expressing racist … comments.”
But the “America first” president said he isn’t worried about others think of his increasingly polarizing rhetoric on immigration.
“I hear somebody say, ‘Oh, that’s not politically correct,’” Trump said, winding up his summation Tuesday. “I don’t care. I don’t want them.”
___
Contributing to this report are Associated Press writers Will Weissert and Linley Sanders in Washington, John Leicester in Paris, Jill Lawless in London, Evelyne Musambi in Nairobi, Kenya, and Omar Faruk in Mogadishu.
Business
Nearly three-quarters of Trump voters think the cost of living is bad or the worst ever
Published
2 hours agoon
December 5, 2025By
Jace Porter
President Donald Trump and his administration insist that costs are coming down, but voters are skeptical, including those who put him back in the White House.
Despite Republicans getting hammered on affordability in off-year elections last month, Trump continues to downplay the issue, contrasting with his message while campaigning last year.
“The word affordability is a con job by the Democrats,” Trump said during a Cabinet meeting on Tuesday. “The word affordability is a Democrat scam.”
But a new Politico poll found that 37% of Americans who voted for him in 2024 believe the cost of living is the worst they can ever remember, and 34% say it’s bad but can think of other times when it was worse.
The White House has said Trump inherited an inflationary economy from President Joe Biden and point to certain essentials that have come down since Trump began his second term, such as gasoline prices.
The poll shows that 57% of Trump voters say Biden still bears full or almost full responsibility for today’s economy. But 25% blame Trump completely or almost completely.
That’s as the annual rate of consumer inflation has steadily picked up since Trump launched his global trade war in April, and grocery prices have gained 1.4% between January and September.
Meanwhile, Vice President JD Vance pleaded for “patience” on the economy last month as Americans want to see prices decline, not just grow at a slower pace.
Even a marginal erosion in Trump’s electoral coalition could tip the scales in next year’s midterm elections, when the president will not be on the ballot to draw supporters.
A soft spot could be Republicans who don’t identify as “MAGA.” Among those particular voters, 29% said Trump has had a chance to change things in the economy but hasn’t taken it versus 11% of MAGA voters who said that.
Across all voters, 45% named groceries as the most challenging things to afford, followed by housing (38%) and health care (34%), according to the Politico poll.
The poll comes as wealthier households are having trouble affording basics, while discount retailers like Walmart and even Dollar Tree are seeing more higher-income customers.
And in a viral Substack post last month, Michael Green, chief strategist and portfolio manager for Simplify Asset Management, argued that the real poverty line should be around $140,000.
“If the crisis threshold—the floor below which families cannot function—is honestly updated to current spending patterns, it lands at $140,000,” he wrote. “What does that tell you about the $31,200 line we still use? It tells you we are measuring starvation.”
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