Global fashion and lifestyle retailer Shein released on Tuesday its first-ever “U.S. Trends Report”, offering a detailed snapshot of customer tastes and shopping habits across the country in 2025.
How Americans shopped in 2025: Shein. – Shein
According to the report, across the U.S., women’s apparel emerged as the dominant category, with tops ranking as the best-performing segment nationwide.
Notably, shoppers gravitated toward versatile designs in classic black and white alongside patterned and multicolored options. Accessories also played a significant role, with dainty jewelry, personalized bag charms, and easy layering pieces, underscoring a national desire for reliable wardrobe staples.
Beyond apparel, shoppers embraced affordable beauty essentials such as dermaplaning tools and satin bonnets, while home items including dryer vent cleaners and pet grooming tools reflected a broader focus on convenience and value.
By region, Northeastern style balanced practicality with expressive details, favouring minimalist silhouettes infused with Y2K-inspired elements such as tube tops and tie-front blouses. Menswear leaned toward coordinated short-sleeve button-down and shorts sets, while chunky knee-high boots and puffer vests supported year-round layering. Practical beauty and home items, from blister-prevention pads to compact kitchen tools, rounded out purchasing habits.
In the South, shoppers embraced lightweight fabrics and relaxed silhouettes. Cut-out batwing tees, floral blouses and drawstring shorts dominated wardrobes, complemented by beach-ready layers like knit swimsuit cover-ups and open-toe flat sandals. Accessories leaned playful, with temporary face and ear jewellery gaining traction, while beauty and home purchases such as pimple patches reflected a preference for ease and efficiency.
Midwestern shoppers prioritised comfort and approachability, with distressed denim shorts, relaxed V-neck tees and drawstring shorts forming wardrobe staples. Practical footwear and reliable outerwear, including flat sandals and puffer vests, supported seasonal looks, while subtle accessories and temporary jewelry added personality.
Lastly, on the West Coast, women gravitated toward camouflage-print tees and rolled-sleeve V-neck tops, while men favoured relaxed shorts and flat sandals. Clean lines and functional layering created adaptable outfits, supported by staple puffer vests. Minimalist accessories and temporary jewellery again complemented the aesthetic, while practical home and beauty purchases reflected a continued emphasis on streamlined, functional living.
