House of Valaya’s bridge-to-luxury brand JJV.Kapurthala has launched its first-ever fragrance collection under the title JJV Fine Fragrances. Featuring three original perfumes, the launch signals the label’s evolution into the lifestyle category.
A fragrance by House of Valaya’s JJV.Kapurthala – House of Valaya
“Fragrance, for me, is as much a signature as fashion,” said brand founder JJ Valaya in a press release. “With JJV.Kapurthala, our world has always been about bridging heritage with contemporary mind spaces. These perfumes carry forward that philosophy- each one is an identity, a memory, and a story that lingers.”
JJV Fine Fragrances is designed to translate designer JJ Valaya’s signature blend of heritage and modernity, seen in its clothing collections, into women’s perfumes. With its three main inspirations of royal heritage, nomadic liberty, and Art Deco glamour, JJV Fine Fragrances seeks to extend House of Valaya’s creative universe beyond ready-to-wear and accessories.
The brand’s debut fragrance offering comprises the Serie Royale Parfum (Royal), which includes notes of oud, patchouli, rose, and jasmine; Serie Nomade Parfum (Nomad), featuring oud, lavender, citrus, and amber; and Serie Art Deco Parfum (Art Deco), including spices, citrus, musk, and florals. The launch of JJV.Kapurthala Fine Fragrances coincides with the launch of the label’s Autumn/ Winter 2025 collection ‘Satt’ (meaning ‘seven’ in Punjabi), which is the seventh collection by JJV Kapurthala.
