Hourglass Cosmetics opened on Thursday its new global flagship in New York City.
Hourglass opens global flagship store in New York City. – Hourglass
Located at 14 Prince St., in New York City’s NoLita neighborhood, the store is designed with a sophisticated, apartment-inspired aesthetic. The flagship store allows clients to explore the Hourglass collection, enjoy customized services, and experience makeup application in an ultra-flattering environment.
Founder and president Carisa Janes played a hands-on role in the store’s design, collaborating with TMR Design and Ryan Crozier of Crozier Studios. The boutique’s warm color palette, marble details, and gold accents reflect Hourglass’s aesthetic.
Natural light from wrap-around windows enhances color accuracy, while artist stations along the window façade allow for seamless color matching. A sculptural marble beauty bar, crafted from natural stones and bespoke metals, serves as the boutique’s centerpiece, displaying the Hourglass collection. Meanwhile, a minimalist wall features rotating artwork, product installations, and creative campaigns.
Customers can browse, receive consultations, or relax in a living room setting. A private seating area, complemented by bespoke coffees, champagne, and a fully stocked beverage bar, offers an intimate beauty experience for personal or group appointments.
Completing the space is a custom gifting bar, which provides packaging and complimentary wrapping, while click-and-collect and in-store returns enhance convenience.
As part of its programming, Hourglass will launch an “Artist in Residence” series, featuring notable personalities in makeup and artistry. The series will debut in April with celebrity makeup artist Emily Cheng. The flagship’s curated programming will also include masterclasses, panel discussions, art installations, trunk shows, and exclusive product drops.
