South African fashion retailer Mr Price will acquire NKD Group, a German-based discount retailer for up to 487 million euros ($567.55 million), it said on Wednesday, marking its first entry to the European market. By 1030 GMT, Mr Price shares were down 13.35%. 

Mr Price said that NKD, an apparel and homeware retailer with 2,108 stores in ⁠seven Central and Eastern European countries, is a strategic fit. Market data indicates that the growth in the value ⁠retail market is outpacing that of the overall retail market. In Europe, value retailing accounts for about 22% of the market.

“After meeting the NKD team, it was ‍evident that ‌this was the right business to pursue,” said the group’s Chief ⁠Executive Officer Mark Blair. “Like ‌us, they are value-retailers at heart and have a very ‌clear understanding of who their customer is and how to best serve them,” he added.

The acquisition of NKD, which is from funds managed by TDR Capital LLP,  includes the purchase of all NKD ‍shares and income from shareholder loans. The deal will be settled using a mix of existing cash reserves and debt facilities, Mr Price ‌said in ⁠a ​statement.

The transaction is subject to regulatory approvals, including clearance ⁠from ​the European Commission and the South African Reserve Bank. It is expected to close by the second quarter of 2026, Wednesday’s statement said.

Once completed, ​Mr Price’s annual revenue would increase to approximately 53 billion rand ($3.12 billion) from 40.9 billion rand, while ⁠the number of its stores would ⁠reach more than 5,000, up from around 3,100,  and it would have more than  40,000 employees.