Hogan fêtes iconic models on eve of 40th anniversary, targets expansion in Middle East, USA

Italian footwear brand Hogan continues to tap its cross-generational appeal and the consistently high quality of its premium product range, at prices that are affordable to more than just a select few.

Hogan was founded in 1986 and is owned by the Tod’s group. The brand “is on the eve of its 40th anniversary, which we’ll surely celebrate with a major event next year. Meanwhile, we’re honouring our four signature products, one for each decade, reinterpreting them with a contemporary, limited-edition series,” said Andrea Della Valle, president of Hogan and vice-president of the Tod’s group, speaking to FashionNetwork.com. “We’ll choose one iconic product for each market to tell Hogan’s story during these four decades, the story of a brand able to cut across trends from generation to generation,” he added.
 
What’s the secret of Hogan’s success, we asked Della Valle. “There is no secret in Hogan,” he replied. “It’s simply a matter of high product quality, of having a valuable archive and a significant heritage, which however aren’t enough by themselves, and always need to be blended with innovation. And then [sold] a reasonable price,” he explained.

“[Hogan] was born in the second half of the 1980s, when the word ‘sneakers’ wasn’t around yet. If people wondered which urban gym shoes to buy, the answer became ‘Hogan’, because we did produce the first urban-chic shoes, as we’d say today, shoes that women were able to use to go to the office and to move around in with ease, throughout the day,” said Della Valle. “In 1997, we invented a model of urban shoes with a slightly raised wedge sole, another first worldwide, which has been extensively imitated,” he added.

Hogan has recently opened monobrand stores in Amsterdam, in the Netherlands, and in Knokke, Belgium. “We have [stores] in all the main European capitals, and we’re now looking at Eastern Europe, and above all Asia,” said Della Valle. “We already have a strong presence in China and Japan, and we’ll expand by opening stores in the Middle East from 2026, via collaborations with local partners, and then move on to the USA. That had been our first export market, but later we decided to leave, since our products turned out to be too directional. But we’d like to go back to the US and tell Americans our whole story properly,” he added.
 
Stylistically, Hogan’s Fall/Winter 2025-26 collection has been inspired by the urban architecture of the brand’s home town, Milan. The abundance of marble, Ceppo stone and metallic details on the façades and entrances of many a historic Milanese palazzo was the starting point for a sophisticated yet laid-back range, translated into rare materials and a neutral colour palette. The models, some of them drawn from the brand’s rich archive, mix casual elegance with quirky details, underscoring Hogan’s artisanal heritage and quality leathers.
 
The Hogan ‘Olympia’ has been revamped with a contemporary vibe, resulting in a slim-fit, ultra-feminine design blending sophisticated lines with a sole inspired by the footballing world. The collection features sneakers and ballet flats in white and silver leather, suede and soft shearling.

The new Hogan moccasins and winter boots are characterised by a chunky design and the H-Stripes tread, combining functionality and urban chic. The ‘Cool’ sneakers come in a new version with oversize sole in ultra-light crepe. Their distinctive uppers and bold structure create a harmonious contrast of elegance and height. 
 
The collection’s handbags have a textured feel and a soft lightweight construction, and are designed to be used throughout the day. Their versatility is epitomised by the ‘Script Bag’, a modern, casual destructured shopping tote in a variety of sizes. It features the Hogan logo and its luxurious feel comes from the use of calf, suede and cowhide leather. Hogan’s fourth hero product is the compact, capacious ‘Flap Bag’, a functional reinterpretation of the classic camera bag, available in leather or crocodile-effect suede for extra suppleness and softness.