Rebag’s Clair report, which studies the value retention of bags on the resale firm’s platform, said Hermès has reclaimed the top position in 2025, reaching an average 138% value retention—a 38% year-over-year increase.
Rebag
The New York-based Rebag’s report also said that a ten-year analysis of Birkin data shows resale values have surged 92% since 2015, outpacing Hermès’ own retail price growth of 43%.
Behind Hermès, Goyard logged 132% retention in 2025, up 28% from 2024; The Row recorded 97% value retention, while Miu Miu climbed to 104% average retention, according to the report.
In fine jewellery, Van Cleef & Arpels extended its lead, with 112% retention led by the Sweet Alhambra collection, while in the watches category, Rolex remained steady at 104%, with standout models like the Submariner Hulk reaching 244% of their original retail price. Comparatively, Cartier witnessed 87% retention.
Louis Vuitton x Takashi Murakami‘s return boosted search demand and pushed top styles above 130% resale value, the report added, while renewed interest in Balenciaga‘s Le City, Celine‘s Phantom, and Chloé‘s Paddington saw an increased demand for early-2000s bags.
Rebag’s 2025 Clair Report, which analyses millions of data points across the primary and secondary markets to reveal the brands, styles, and investment opportunities shaping the luxury landscape, said that global tariff shifts and changing consumer behaviours have made 2025 a “defining year for luxury resale.”
“Higher primary prices pushed more consumers to the secondary market, reaffirming its stability. The 2025 Clair Report highlights the brands demonstrating lasting long-term value,” said Charles Gorra, CEO and founder of Rebag.
In June, Rebag reported its launch on Luxury Stores at Amazon, bringing its pre-loved designer handbags, jewelry, watches, and more to the platform.
