Fashion brand Hera has gone big with its latest collaborative partner… global soft drinks brand Pepsi. The partnership, entitled ‘Here for More,’ is a “bold celebration of both brands’ shared ambition to encourage people to be present, put enjoyment first, and strive to get more out of life”, we’re told.
As part of the collaboration comes a four-piece unisex limited-edition collection featuring hoodie and T-shirt designs, each embodying the essence of ‘Here for More.’
Each piece carries the motivational message: ‘Here for More. It all starts with your mindset. The pursuit of more’.
Designed in tonal colourways (black, grey marl, and off-white with touches of electric blue) they reflect Pepsi’s branding and Hera’s signature oversized look.
The accompanying “dynamic interactive” campaign includes exclusive interactive PR boxes, a series of pop-up events, and a visual fashion campaign that reflects Pepsi’s legacy and Hera’s bold identity.
The interactive PR boxes contain a locked ‘safe’ box containing the limited-edition hoodie, “encouraging the receiver to share their ‘Here for More’ mantra – a statement or quote that embodies a ‘More’ mindset – via social media to unlock the exclusive gift”.
The collection is being “secretly” dropped in four cities (London, Birmingham, Manchester and Glasgow) between 20-23 March and consumers will be able to try and win the exclusive pieces from special co-endorsed vending machines.
The collaboration is described as “an organic extension of Hera’s mission: to empower individuals through fashion that speaks to ambition, confidence, and an elevated lifestyle. The ‘Here for More’ collection is also inspired by Pepsi’s ‘Thirsty for More’ purpose – to champion those who challenge convention in the pursuit of enjoyment – while embracing Hera’s distinctive style”.
Available online at heraclothing.com from 17 March, the unisex collection is priced £88 for the hoodie and £58 for the T-shirt.
