Pitti Immagine has announced that Israeli fashion designer Hed Mayner, founder and creative director of his eponymous brand, will be the guest designer for the next edition of the Florentine trade fair, scheduled for January 13-16, 2026.
 

“Creating is thinking with your hands,” Hed Mayner’s collections seem to whisper. “At the centre of his thinking lies the body, the common denominator of attitude, movement, fit, and individual taste. It is a conceptual, almost architectural approach, in open dialogue with the fluidity of the present. Strength and lightness, savoir-faire and tailoring converge in garments that appear to rest lightly on the body, yet are dense with physicality. Clothes that defy the rules—of gender, occasion, and gravity—interpret sculptural, outsized forms,” said Francesca Tacconi, Special Events Coordinator at Pitti Immagine.

“We never cease to be surprised by the delicate balance that Hed achieves in each piece, seemingly without effort, through dissonances: poetry and comfort, freedom and rigour, culture and craftsmanship,” said Tacconi. “For this and much more, we look forward to seeing Hed Mayner at Pitti Uomo next January and discovering everything about the special event he is devising for his Florentine debut.” For the occasion, the designer will stage a show-event in Florence in his unmistakable style.

Based in Paris, Hed Mayner became interested in fashion at just 16, working with leather, jewellery, and hand-stitching, and cultivating a passion for tailoring. He trained in Paris at the Institut Français de la Mode, where he honed his technical skills and shaped a personal vision that combines sartorial rigour, formal freedom and a sense of authenticity.
 
After his studies, Mayner established his own brand, developing a stylistic language that blends generous volumes, fluid fabrics, and impeccable construction. His collections express a constant tension between strength and delicacy, between structure and movement, in garments that balance masculine solidity with contemporary sensuality. Wide-leg trousers, soft shirts, and sculptural jackets reveal meticulous attention to cut and detail, while neutral, natural tones heighten the purity of the forms and the quality of the materials.
 
A fixture on the official Paris Fashion Week calendar, Hed Mayner received the LVMH Group’s Karl Lagerfeld Prize in 2019, a distinction that cemented his vision as one of the most significant among the new generation of designers. His garments are produced in Italy and distributed internationally in leading boutiques such as Dover Street Market, United Arrows, Galeries Lafayette, and Antonia. Mayner collaborates with several brands and has been at the creative helm of Reebok for the past two years.
 
“I want to thank Pitti Uomo for the invitation to present my new collection in January. It is a great honour to be part of Pitti, which truly supports creativity, and I am thrilled to present my work in a city as rich in history as Florence. This new setting will spur me on to try new things,” commented the designer.