Who’s back? Topshop! Three months after returning to brick-and-mortar retail in London, the British brand is back in France, setting up shop at Printemps Haussmann. Renowned for its jeans and London-inflected women’s eveningwear, Topshop has been on the fourth floor of the Parisian department store since late September.

“Printemps has been one of France’s fashion institutions for decades and also has a long history of supporting and launching premium brands,” says Per Pedersen, Topshop’s head of international sales. “Topshop’s ambition is to bring London fashion back to consumers around the world, and having a shop-in-shop at Printemps in Paris is the ideal first step.”

Topshop has come a long way

The brand is now 75% owned by Heartland, via the Danish Bestseller group. Bestseller reported revenue of €5.1 billion in the 2024/25 financial year, up 7% on the previous year.

Following the bankruptcy of its former owner, the Arcadia Group, the brand was acquired by Asos in 2021 for £330 million, resulting in 2,500 job losses. Asos retained none of Topshop’s stores, and the Topshop corner at Galeries Lafayette Haussmann closed. Its London flagship, meanwhile, was taken over by Ikea after Topshop’s departure.

A launch in more than twenty countries from 2026

With a return to physical retail across European capitals, Topshop is present in the UK, Ireland, Belgium, France, Denmark, Germany, the Baltic states, and Spain, through 35 shop-in-shop spaces. “We work with partners, including department stores, cross-border online platforms, and brand concept stores,” notes Pedersen.

“Topshop’s design remains unchanged, and we’re seeing a positive response from our customers,” explains Per Pedersen. “Topshop continues to offer its iconic jeans, such as the Jamie and the Joni, while delivering that British style everyone remembers from the 1990s and 2000s. Topshop is London, and our design is inspired by this vibrant city,” he adds.

Bestseller’s ambitions are high. The group plans to “bring Topshop back to consumers around the world, and we’ll be launching in over 20 countries from the Spring/Summer 2026 season. This marks the first steps in our collaboration with our strongest partners internationally, and we remain ambitious, with the desire to strengthen the Topshop brand on several levels,” says Per Pedersen.