Havaianas, the footwear brand renowned for its flip-flops, has tapped a new ambassador with a global reputation for Spring/Summer 2025, Gigi Hadid. The US top model, who has over 77 million followers on Instagram, will feature in many of Havaianas’s campaigns for next season, presenting models like the Brazil Logo and the Slim Point.
Gigi Hadid is Havaianas’s new face – DR
“Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple. I’m excited to be working with this team, and I love that Havaianas is making a comeback. I’ll make sure that flip-flops will feature everywhere, from Paris to New York to the beach,” said Hadid in a press release.
With Hadid as ambassador, Havaianas, owned by Brazilian group Alpargatas, is keen to establish itself as a genuine fashion label.
Havaianas has sold more than 5 billion pairs of flip-flops since it was founded, and currently operates approximately 1,000 stores worldwide, in addition to its network of multibrand retailers.
