In February, Brazilian footwear brand Havaianas appointed Magali Mechineau, formerly with Nike and Levi Strauss, as its new head of France. Mechineau previously held the role of fashion sales manager at Showroomprivé.com.
A pair of Havaianas flip flops, the Brazilian brand’s signature product – DR
Before joining Showroomprivé in June 2023, Mechineau worked for seven years at Nike. Between 2017 and 2023, she was head of sales for Nike’s women’s range in the northern part of the EMEA region, taking charge of France, Benelux and Scandinavia.
Before Nike, Mechineau worked between 2007 and 2014 for another US group, Levi Strauss & Co. She notably oversaw the group’s womenswear sales in the wholesale channel in France. Mechineau started her business career in 1997, as sales executive with the Zannier group.
In France, Havaianas operates approximately 40 monobrand stores. The brand is owned by Brazilian group Alpargatas, and has sold over 5 billion pairs of flip flops since 1962. It currently operates about 1,000 monobrand stores worldwide, in addition to a widespread presence in multibrand retailers.
