Sports and fashion have always made good team mates when it comes to collaborations so it’s no surprise that three of them have arrived at the retail/promotional turnstiles at once.
New York Jets’ Andre Cisco and Will McDonald
So let’s start with a re-energised Topman that sees the menswear brand partnering with the NFL’s New York Jets bringing together “style, sport, and culture in an exciting new collaboration”.
Fronting the campaign are Jets standout starting players Andre Cisco and Will McDonald who were styled by Jay Tagle in their ‘Topman Game Day’ outfits that “fuse London’s sharp tailoring and creative edge with bold New York attitude”.
Designed in London, the collection features a mix of precision tailoring, layered streetwear, and contemporary utility pieces, showcasing Topman’s signature modern aesthetic.
And timing is everything in sport: the Jets are playing in London this weekend, and the debut collection of the Topman x New York Jets Edit arrives now on Topshop.com.
Moses Rashid, global marketing director at Topshop & Topman, said: “London and New York have a dynamic energy and spirit that we’re capturing with this partnership. This marks an exciting step for Topman as we continue to connect with audiences through culture, creativity, and collaboration.”
Next comes top-of-the-table Premiership football club Arsenal launching a limited-edition collection with London-based fashion brand A-Cold-Wall, marking its first partnership with a football club, and the London club’s second ever independent streetwear collection.
The 22-piece collection features a number of fashion staples including jackets, tracksuits, trousers, caps, beanies, polo shirts, tees and hoodies as well as a number of accessories including scarves, socks and a ‘Gunnersaurus’ model, featuring the A-Cold-Wall x Arsenal Derby kit.
Heritage references are seen across garment dyed pieces for a fade-out effect, while other items from the collection feature layered dye sublimation prints and hi-build textures.
Launching alongside the collection is a campaign film that explores “two worlds colliding in north London”. It stars men’s and women’s first team players, Bukayo Saka, William Saliba, Declan Rice, Olivia Smith, Martin Odegaard, Kyra Cooney-Cross and Taylor Hinds, while Ethan Nwaneri and Katie McCabe also feature in stylised campaign imagery.
A-Cold-Wall said the collaboration’s “rooted in Arsenal’s storied heritage deconstructed and recontextualised through [our] industrial lens… this partnership sees traditional house codes reshaped with a contemporary edge”.
Meanwhile, NFL team Chicago Bears have also teamed up with London-based artist Christian Jeffery to unveil a hand-painted, bespoke jersey to commemorate the 40th anniversary of the Bears’ 1985 Super Bowl win. This marks the first-ever collaboration between an NFL team and a fine artist in the international art and retail space, we’re told.
The exclusive artwork, titled ‘Flowers On The Fridge’, takes centre stage at OOF Gallery, Tottenham, across 10-12 October, headlining the exhibition and “offering fans a new way to celebrate one of the Bears’ most storied teams”.
Known for his research-led approach that merges “sport, culture, and design”, Jeffery draws on themes of “heritage, fandom, and design history”, so he worked closely with Chicago Bears archive to recreate William ‘The Refrigerator’ Perry’s original jersey in 100% silk to match the exact dimensions worn during the game.
ASOS’s goal to elevate its menswear offer with more premium labels continues apace. Now you can add four more brands to its “growing roster of globally-recognised and design-led brands”.
ASOS
This now includes Madrid-based streetwear label Pompeii, US denim major True Religion, Scandi brand Double A by Wood Wood, and streetwear brand No Problemo “each bringing a distinct aesthetic to the ASOS menswear mix”.
“Together, these brands represent ASOS’s commitment to offering customers access to quality craftsmanship, directional design, and cultural relevance… the expanded line-up highlights the breadth and depth of ASOS’s menswear range” it said.
Shazmeen Malik, Brands director at ASOS said: “Our recent brand launches mark a shift in how we show up for Menswear, delivering standout style, cultural connection, and more of what our customer wants. With a carefully curated premium streetwear offering, [this] is the place for fashion-forward customers to find bold, relevant, and quality pieces that truly stand out.”
In October, the digital retail giant launched ASOS Collective to not only “sharpen” the fashion retailer’s menswear proposition but “signal a confident pivot: ASOS aiming higher in quality, longevity and design refinement”.
New collections include “next-level essentials… building on wardrobe pillars rather than chasing trends – a move that echoes the retailer’s broader strategy to elevate its in-house labels”.
Swedish streetwear/denim brand Nudie Jeans is to open a UK Repair Shop on Park Street, Bristol, “bringing [our] signature blend of denim, culture, and sustainability to one of [the city’s] most iconic streets”.
Nudie Jeans
Opening Thursday (11 December) and becoming its third alongside existing stores in London and Manchester, the ‘community-driven’ store brings its collection “designed to last, made with organic cotton, and repaired for life”.
Built on a reputation of “circular design, transparency, and a long-term commitment to doing things differently”, the Repair Shop, offering “free repairs for life on every pair, no matter when or where they were first purchased”.
Repair Shops “are at the heart of Nudie Jeans’ circular model”. Customers return with their worn-in jeans for free repairs, “keeping garments in use for as long as possible”. Re-use jeans, traded in by customers for a discount on their next pair, are cleaned, restored, and resold. In 2024, Nudie Jeans reformed more than 73,000 free repairs globally “and extended the life of thousands of jeans” through its Re-use programme.
“Every Nudie Jeans Repair Shop is built on the belief that tomorrow’s vintage is created in the choices we make today. Few cities understand that better than Bristol,” said co-founder and CEO Joakim Levin.
“Park Street, with its mix of vintage shops, cafés, record stores, and students on the steep climb toward Clifton, sets the perfect stage for [our] next chapter in the UK.”
From the Danube to the Limmat, Celine is expanding its presence in the Alpine region on two fronts as the year draws to a close. Hot on the heels of its opening on Vienna’s Kohlmarkt comes a new flagship boutique on Zurich’s prestigious Bahnhofstrasse. That said, Celine already had a presence in the Swiss banking metropolis, a smaller boutique on Storchengasse, which has now closed.
Impressions of the Zurich store. – CELINE
Across three floors, the store showcases the womenswear collections, Beauté, Haute Parfumerie, and its Maison line. For the interior, Celine has opted for Grigio Carnico marble paired with travertine, among other materials.
The minimalist ambience is designed to appeal to its discerning clientele, with refined natural stone, silvered mirrors, and gilded metals.
Basaltina flooring laid throughout is finished with a French-inspired chevron motif. Ultra-clear mirrors- some with an antique-gold finish- neon lighting, and polished metal provide further accents. Furnishings throughout the store and in the numerous lounge areas blend vintage and contemporary elements.
The ground floor is devoted to women’s accessories and leather goods. Fragrances and beauty products are displayed on a fragrance organ and at a dedicated beauty counter and sculptural golden cube encloses a private area.
CELINE
The staircase, uniting Arabescato marble and vertical mirrors in rhythmic interplay, leads to the first floor, home to the ready-to-wear collections. At the rear, a private area offers ample space for personal shopping.
As part of the Celine Art Project, a curated selection of artworks is on display: a textile composition by Joël Andrianomearisoa, a sculptural frame by Indrikis Gelzis, and a painting by Maia Ruth Lee.
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