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Half of the Fortune 500 are gone since 2000. History moves faster than we remember and AI is on the march

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Those of us who were regulars at Blockbuster recall the night-and-weekend ritual of movie rentals—and the moment streaming made it obsolete. Fewer remember that Blockbuster actually sold its own demise: I bought my first Blu-Ray player there, which became my first streaming device. Blockbuster was investing in late fees and store layouts while the future of entertainment was passing right through its doors.

Today, CEOs are betting their careers on AI with the same confidence the once-great video rental giant Blockbuster had in late fees. The lesson isn’t just about missing a disruption. It’s about failing to read the signals in plain sight. 

And with reports suggesting that AI will either gut legacy industries like consulting or future-proof them, it’s worth looking back to move forward.

The problem isn’t tools—it’s signals

For decades, corporate leaders in every industry have misunderstood or ignored market signals like these, even when they were obvious. I’ve lived through multiple tech transformations, and the writing has never been clearer than it is with AI. If you’re ignoring these signals, you’re breaching your duty to shareholders. If you’re ignoring the signals now, you’re breaching your duty to shareholders—and unlike past waves, there won’t be time to recover.

Right now, CEOs are both bullish and anxious. Some are hiring for AI-powered roles. Others are cutting headcount in anticipation of efficiency gains. Some are doing both.

This is understandable, but it misses the bigger picture. AI isn’t just another tool to optimize today’s workflows. It’s a force multiplier that rewrites what problems are even worth solving. 

Solving the wrong problem

Think about call centers in the 1990s. Companies rushed to implement call recording to improve compliance and quality. But they never asked the more important question: why are customers calling at all? The real value wasn’t better call monitoring, but using that data to eliminate the need for those calls entirely. 

When businesses finally figured this out, it helped them develop self-service portals, predictive support, automated resolution, and solutions for broken processes in their customer service journey.

This mistake repeats across every major transformation. Using AI to optimize existing processes is like a timber company having lumberjacks tie chainsaws to the end of manual axes. Do that, and productivity would plummet. Teach your lumberjacks to adjust to the new tech instead, and you would modernize.

However, leaders can have a tendency to try to optimize inefficient processes with shiny new tech instead of questioning their existence. And AI exposes this flaw at scale. AI will do an amazing job of accelerating bad processes and amplifying the incompetencies of employees if not deployed thoughtfully.

The truth is stark: AI can already outperform humans at a vast number of cognitive tasks, from data analysis to pattern detection to diagnosing problems no one else sees. The winners of the next decade won’t be the companies that use AI to polish existing processes—they’ll be the ones that let AI uncover the signals human intuition misses and reimagine their operating model around them.  

Half the Fortune 500 are gone … and why that matters

More than half of the Fortune 500 from the year 2000 no longer exist. Most didn’t fail because they lacked vision. They failed because leaders couldn’t interpret the signals fast enough.

We are drowning in data, while AI was born to swim in it. Blockbuster in 2007 wasn’t blind to Netflix—it was just too focused on refining the in-store experience to recognize that streaming was the only problem that mattered. That’s how incumbents die: not from lack of effort, but from solving the wrong problems at scale.

AI thrives where humans fall short, sifting through complexity, separating signal from noise, and pointing to the problems we didn’t even know we should be solving. 

The billion-dollar blind spot

Consulting illustrates this perfectly. Too many projects still aim at the wrong problem from day one. Companies spend billions on “AI for AI’s sake”—automating costs, layering dashboards, building point solutions—while ignoring the harder, more important question: how does this reshape our ability to grow?

The real missed opportunity here is enormous. Most incumbent players don’t want to change. AI can already analyze how companies find, win, and keep customers, flagging where performance is breaking down and where investments are hitting diminishing returns. It suggests pivots before competitors catch on. Yet, most conversations with CEOs still revolve around workforce reduction. This misses the point entirely. 

Stop pretending. Start building

History moves faster than we remember. The Wright Brothers’ first flight to the Moon landing took just 60 years. Apple’s “1984” ad to global e-commerce? Barely a decade. Netflix launched streaming in 2007. By 2010, Blockbuster was gone.

The adoption curve for AI will be even faster. The only CEOs who will thrive are those building with AI at the core of their business, not those treating it as a bolt-on efficiency tool. And this isn’t just about technology. The thinking matters. The teams you bring with you matter. The urgency matters.

AI isn’t a shiny tool—it’s a signal detector in a world where signal blindness kills companies. Ignore it, and you risk building your own obsolescence. Embrace it, and you give your company the only real advantage that matters: the ability to see what others can’t, and act on it before it’s too late.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

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Quant who said passive era is ‘worse than Marxism’ doubles down

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Inigo Fraser Jenkins once warned that passive investing was worse for society than Marxism. Now he says even that provocative framing may prove too generous.

In his latest note, the AllianceBernstein strategist argues that the trillions of dollars pouring into index funds aren’t just tracking markets — they are distorting them. Big Tech’s dominance, he says, has been amplified by passive flows that reward size over substance. Investors are funding incumbents by default, steering more capital to the biggest names simply because they already dominate benchmarks.

He calls it a “dystopian symbiosis”: a feedback loop between index funds and platform giants like Apple Inc., Microsoft Corp. and Nvidia Corp. that concentrates power, stifles competition, and gives the illusion of safety. Unlike earlier market cycles driven by fundamentals or active conviction, today’s flows are automatic, often indifferent to risk.

Fraser Jenkins is hardly alone in sounding the alarm. But his latest critique has reignited a debate that’s grown harder to ignore. Just 10 companies now account for more than a third of the S&P 500’s value, with tech names driving an outsize share of 2025’s gains.

“Platform companies and a lack of active capital allocation both imply a less effective form of capitalism with diminished competition,” he wrote in a Friday note. “A concentrated market and high proportion of flows into cap weighted ‘passive’ indices leads to greater risks should recent trends reverse.” 

While the emergence of behemoth companies might be reflective of more effective uses of technology, it could also be the result of failures of anti-trust policies, among other things, he argues. Artificial intelligence might intensify these issues and could lead to even greater concentrations of power among firms. 

His note, titled “The Dystopian Symbiosis: Passive Investing and Platform Capitalism,” is formatted as a fictional dialog between three people who debate the topic. One of the characters goes as far as to argue that the present situation requires an active policy intervention — drawing comparisons to the breakup of Standard Oil at the start of the 20th century — to restore competition.

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In a provocative note titled “The Silent Road to Serfdom: Why Passive Investing is Worse Than Marxism” and written nearly a decade ago, Fraser Jenkins argued that the rise of index-tracking investing would lead to greater stock correlations, which would impede “the efficient allocation of capital.” His employer, AllianceBernstein, has continued to launch ETFs since the famous research was published, though its launches have been actively managed. 

Other active managers have presented similar viewpoints — managers at Apollo Global Management last year said the hidden costs of the passive-investing juggernaut included higher volatility and lower liquidity. 

There have been strong rebuttals to the critique: a Goldman Sachs Group Inc. study showed the role of fundamentals remains an all-powerful driver for stock valuations; Citigroup Inc. found that active managers themselves exert a far bigger influence than their passive rivals on a stock’s performance relative to its industry.

“ETFs don’t ruin capitalism, they exemplify it,” said Eric Balchunas, Bloomberg Intelligence’s senior ETF analyst. “The competition and innovation are through the roof. That is capitalism in its finest form and the winner in that is the investor.”

Since Fraser Jenkins’s “Marxism” note, the passive juggernaut has only grown. Index-tracking ETFs, which have grown in popularity thanks to their ease of trading and relatively cheaper management fees, are often cited as one of the primary culprits in this debate. The segment has raked in $842 billion so far this year, compared with the $438 billion hauled in by actively managed funds, even as there are more active products than there are passive ones, data compiled by Bloomberg show. Of the more than $13 trillion that’s in ETFs overall, $11.8 trillion is parked in passive vehicles. The majority of ETF ownership is concentrated in low-cost index funds that have significantly reduced the cost for investors to access financial markets. 

In Fraser Jenkins’s new note, one of his fictitious characters ask another what the “dystopian symbiosis” implies for investors. 

“The passive index is riskier than it has been in the past,” the character answers. “The scale of the flows that have been disproportionately into passive cap-weighted funds with a high exposure to the mega cap companies implies the risk of a significant negative wealth effect if there is an upset to expectations for those large companies.”



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Why the timing was right for Salesforce’s $8 billion acquisition of Informatica — and for the opportunities ahead

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The must-haves for building a market-leading business include vision, talent, culture, product innovation and customer focus. But what’s the secret to success with a merger or acquisition? 

I was asked about this in the wake of Salesforce’s recently completed $8 billion acquisition of Informatica. In part, I believe that people are paying attention because deal-making is up in 2025. M&A volume reached $2.2 trillion in the first half of the year, a 27% increase compared to a year ago, according to JP Morgan. Notably, 72% of that volume involved deals greater than $1 billion. 

There will be thousands of mergers and acquisitions in the United States this year across industries and involving companies of all sizes. It’s not unusual for startups to position themselves to be snapped up. But Informatica, founded in 1993, didn’t fit that mold. We have been building, delivering, supporting and partnering for many years. Much of the value we bring to Salesforce and its customers is our long-earned experience and expertise in enterprise data management. 

Although, in other respects, a “legacy” software company like ours — founded well before cloud computing was mainstream — and early-stage startups aren’t so different. We all must move fast and differentiate. And established vendors and growth-oriented startups have a few things in common when it comes to M&A, as well. 

First and foremost is a need to ensure that the strategies of the two companies involved are in alignment. That seems obvious, but it’s easier said than done. Are their tech stacks based on open protocols and standards? Are they cloud-native by design? And, now more than ever, are they both AI-powered and AI-enabling? All of these came together in the case of Salesforce and Informatica, including our shared belief in agentic AI as the next major breakthrough in business technology.

Don’t take your foot off the gas

In the days after the acquisition was completed, I was asked during a media interview if good luck was a factor in bringing together these two tech industry stalwarts. Replace good luck with good timing, and the answer is a resounding, “Yes!”

As more businesses pursue the productivity and other benefits of agentic AI, they require high-quality data to be successful. These are two areas where Salesforce and Informatica excel, respectively. And the agentic AI opportunity — estimated to grow to $155 billion by 2030 — is here and now. So the timing of the acquisition was perfect. 

Tremendous effort goes into keeping an organization on track, leading up to an acquisition and then seeing it through to a smooth and successful completion. In the few months between the announcement of Salesforce’s intent to acquire Informatica and the close, we announced new partnerships and customer engagements and a fall product release that included autonomous AI agents, MCP servers and more. 

In other words, there’s no easing into the new future. We must maintain the pace of business because the competitive environment and our customers require it. That’s true whether you’re a small, venture-funded organization or, like us, an established firm with thousands of employees and customers. Going forward we plan to keep doing what we do best: help organizations connect, manage and unify their AI data. 

Out with the old, in with the new

It’s wrong to think of an acquisition as an end game. It’s a new chapter. 

Business leaders and employees in many organizations have demonstrated time and again that they are quite good at adapting to an ever-changing competitive landscape. A few years ago, we undertook a company-wide shift from on-premises software to cloud-first. There was short-term disruption but long-term advantage. It’s important to develop an organizational mindset that thrives on change and transformation, so when the time comes, you’re ready for these big steps. 

So, even as we take pride in all that we accomplished to get to this point, we now begin to take on a fresh identity as part of a larger whole. It’s an opportunity to engage new colleagues and flourish professionally. And importantly, customers will be the beneficiaries of these new collaborations and synergies. On the day Informatica was welcomed into the Salesforce family and ecosystem, I shared my feeling that “the best is yet to come.” That’s my North Star and one I recommend to every business leader forging ahead into an M&A evolution — because the truest measure of success ultimately will be what we accomplish next.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.



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The ‘Great Housing Reset’ is coming: Income growth will outpace home-price growth in 2026

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Homebuyers may experience a reprieve in 2026 as price normalization and an increase in home sales over the next year will take some pressure off the market—but don’t expect homebuying to be affordable in the short run for Gen Z and young families.

The “Great Housing Reset” will start next year, with income growth outpacing home-price growth for a prolonged period for the first time since the Great Recession era, according to a Redfin report released this week. 

The residential real estate brokerage sees mortgage rates in the low-6% range, down from down from the 2025 average of 6.6%; a median home sales price increase of just 1%, down from 2% this year; and monthly housing payments growth that will lag behind wage growth, which will remain steady at 4%.

These trends toward increased affordability will likely bring back some house hunters to the market, but many Gen Zers and young families will opt for nontraditional living situations, according to the report. 

More adult children will be living with their parents, as households continue to shift further away from a nuclear family structure, Redfin predicted.

“Picture a garage that’s converted into a second primary suite for adult children moving back in with their parents,” the report’s authors wrote. “Redfin agents in places like Los Angeles and Nashville say more homeowners are planning to tailor their homes to share with extended family.”

Gen Z and millennial homeownership rates plateaued last year, with no improvement expected. Just over one-quarter of Gen Zers owned their home in 2024, while the rate for millennial owners was 54.9% in the same year.

Meanwhile, about 6% of Americans who struggled to afford housing as of mid-2025 moved back in with their parents, while another 6% moved in with roommates. Both trends are expected to increase in 2026, according to the report.

Obstacles to home affordability 

Despite factors that could increase affordability for prospective homebuyers, C. Scott Schwefel, a real estate attorney at Shipman, Shaiken & Schwefel, LLC, told Fortune that income growth and home-price growth are just a few keys to sustainable homeownership. 

An improved income-to-price ratio is welcome, but unless tax bills stabilize, many households may not experience a net relief, Schwefel said.

“Prospective buyers need to recognize that affordability is not just price versus income…it’s price, mortgage rate and the annual bill for living in a place—and that bill includes property taxes,” he added.

In November, voters—especially young ones—showed lowering housing costs is their priority, the report said. But they also face high sale prices and mortgage rates, inflated insurance premiums, and potential utility costs hikes due to a data center construction boom that’s driving up energy bills. The report’s authors expect there to be a bipartisan push to help remedy the housing affordability crisis.

Still, an affordable housing market for first-time home buyers and young families still may be far away.

“The U.S. housing market should be considered moving from frozen to thawing,” Sergio Altomare, CEO of Hearthfire Holdings, a real estate private equity and development company, told Fortune

“Prices aren’t surging, but they’re no longer falling,” he added. “We are beginning to unlock some activity that’s been trapped for a couple of years.”



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