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Hailey Bieber explores sale of her makeup brand Rhode

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April 4, 2025

Model Hailey Bieber is exploring a sale of her makeup brand Rhode that could be worth more than $1 billion, according to three people familiar with the matter.

Rhode

Bieber has tapped investment bankers at JPMorgan Chase and Moelis to find a buyer for the cosmetic brand that she launched in 2022, two of the sources said, requesting anonymity as the matter is confidential.

Bieber joins a list of celebrities who have recently attempted to cash in on the popularity of consumer-focused ventures they launched in recent years.

In 2021, actor Jessica Alba pulled off a successful initial public offering for her consumer goods venture The Honest Company. Rare Beauty, backed by Grammy-nominated singer Selena Gomez, has also been seeking a buyer, according to people familiar with the matter.

JPMorgan and Moelis declined to comment. Rhode did not immediately respond to requests for comment.

Bieber, who is married to singer Justin Bieber and is the daughter of actor Stephen Baldwin, is a social media influencer, having amassed over 50 million Instagram followers.

Beauty trends such as “glazed donut skin” gained popularity after Bieber promoted her daily skincare routine.

Rhode, which was named after Bieber’s middle name, generates annual revenue of nearly $200 million, two sources said. The Los Angeles-based brand, which sells skincare products and makeup, has collaborated with companies such as Krispy Kreme to promote certain products.

Rhode appointed former The Honest Company chief executive Nick Vlahos as its CEO last year.

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Easter spend to hit £2.3 billion in UK says GlobalData

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With Christmas, Valentine’s, Mother’s Day and Eid al-Fitr now in (or almost in) the rearview mirror, the next big spending season in the UK is Easter and GlobalData believes Britain will spend £2.3 billion on celebrating it this year.

Photo: Pexels

That’s based on its research that shows over 40% of UK Easter shoppers have reported that they intend to spend more this year. And with Easter falling on 20 April, three weeks later than last year, retailers should prepare for more outdoor celebrations than last year, even though it looks like the current spell of sunny weather might not last into the four-day weekend.

The analytics company said shoppers are planning to spend an average of £124.75, which is £12.35 more than last year. Food & drink and gifting are expected to dominate spending, accounting for over 70% of shoppers’ Easter budgets. 

Unfortunately, it didn’t break down its prediction for gifting spend. But it said that purchases of luxury Easter eggs will boost gifting sales, with 46% of Easter gifting shoppers planning to buy these items this year.

Aliyah Siddika, associate retail analyst at at GlobalData, said the appeal of luxury Easter eggs really does seem to be growing and called out M&S as one retailer making the most of them.

And of course, one key point to remember is that such items tend to be bought in-store more than online and getting consumers into shops is the battle almost won when it comes to getting them to look at other products on offer.

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Michael Kors UK sees lower sales, plans price cuts and store closures but e-tail to grow

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It may be part of the giant Capri Holdings that reports results quarterly but we rarely hear about Michael Kors’ specific UK performance so the filing of its accounts for the year to March 2024 is certainly illuminating.

Michael Kors – Spring-Summer2024 – Womenswear – Etats-Unis – New York – © Launchmetrics

Turnover dropped to £70.85 million from £77.17 million and gross profit fell to £23 million from £28.6 million. Operating profit narrowed sharply to £4.96 million from £31.6 million but profit before tax increased to £61.18 million from £40.45 million. And net profit for the financial year rose to £66 million from £39.7 million. 

Of course, this doesn’t represent the full picture for the brand in the UK. The business  operates as a limited risk distributor for the parent brand on behalf of the MK group under the intercompany distribution agreement with Michael Kors (Switzerland) GmbH. As such, the company is primarily focused on sales and marketing activities while the commercial risks are borne by the Swiss company. Operating expenses are reimbursed based on a mark-up percentage indexed to net sales. Funding and liquidity needed for operating cost is also provided by the Swiss entity.

The UK firm’s drop in revenue came as the cost of living crisis impacted consumer enthusiasm for spending. The company also focused on store consolidation. It planned the shuttering of its concession in London’s Harvey Nichols as well as shops in Newcastle, Milton Keynes and Manchester to take place in the current financial year, as well as closing its Regent Street pop-up while waiting for its relocation to new nearby premises. Its new flagship is planned to open this summer.

As a result, it expects sales for the current year (FY25) to fall by 20%. Additionally, prices are expected to come down in the foreseeable future “in order to better meet consumers’ demand and counter competitors’ strategies on the market”.

The company said that at the same time as it’s consolidating its retail network it has been expanding its e-commerce business and both of these activities will continue in the future with a focus on driving profitability. 

The business continues to be a profitable one in Britain even though the company expects consumer spending to carry on being impacted by general macro economic conditions. 

The results came several months after fellow Capri holdings business Versace UK had filed its figures for the same period and it too saw turnover falling, in this case from £23.8 million to £19.2 million. Its profit before tax narrowed to just under £113,000 from almost £315,000 although the fall in net profit was smaller. The figure dropped to £382,397 from £398,777.

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Rixo’s sales rise stalls in latest year, profits dented by future growth investment

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Rixo’s accounts for the year to last June have just been filed and they show an interruption to the buoyant sales performance it had seen in the previous financial year.

Rixo

For 2023/24, revenue dipped to £18.7 million from £19 million in what the company said was an “uncertain market with subdued consumer spending in a period of difficult trading conditions”.

In the 2022/23 year, the retailer had seen sales growth almost in double digits. Admittedly, it was the first full year without a Covid impact but a sales rise of 9.1% was still impressive. 

Gross profit this time dropped to £13.8 million from £14 million and operating profit was down to just over £303,000 from £2.3 million a year earlier. Profit before tax also dropped sharply to £391,000 from £2.3 million and net income for the year was just £251,000, down from £1.8 million.

The company’s administrative expenses also increased from £9.2 million in the previous financial year to £11.2 million this time.

But the fact that profit fell and its admin expenses jumped sharply is a reflection of the company’s investment in future growth. In the year, it said it continued to build brand awareness by investment in digital and brand marketing alongside opening stores. And that’s what drove the short-term reduction in its profits.

Rixo, which celebrates his 10th anniversary this year has built a strong vintage-inspired contemporary women’s world business selling through both wholesale and its own retail stores plus its webstore.

The company, which recently entered homewares, said it has extended the lease on its Marylebone High Street Store but took the decision to close it temporarily to undertake an extensive refurbishment with the goal of enhancing the in-store experience for its customers. That’s an important location and the closure would also have acted as a sales suppressor.

It’s also continuing to focus on its business beyond those who can get to its London stores and that includes investing in its online platform and in wholesale. It has set up subsidiaries in the US and in Ireland to open new stores and develop the wholesale operations further. During the year a store was opened in New York as part of this investment plan and only last month it signed a lease for a unit in Ireland’s Kildare Village.

Profits at the business had fallen in the 202/23 year too — despite the strong sales jump — and for the same reason as this time with the company investing heavily in the growth that should set it up for stronger profits several years down the line. Those investments had included opening stores on London’s King’s Road in Chelsea and on Carnaby Street in the West End.

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