The powerful bond between father and son come to the fore in Hackett London’s spring/summer 25 campaign. An emblem of the “richness of heritage and the evolution of style” the men’s fashion retailer has chosen high-profile Formula 1 racing driver Carlos Sainz and his former racing driver father (also Carlos Sainz) to spearhead the campaign.
Their shared story “aligns seamlessly with Hackett’s values” while also “capturing the essence of the Hackett man: a distinguished individual, refined yet versatile, navigating every stage of life with style and purpose”.
The pair, we’re told, epitomise the Hackett’s SS25 Collection with son Carlas “embodying the youthful energy and a contemporary edge”, while father Carlos “represents sophistication, confidence and wisdom”.
For special occasions, the younger Sainz is seen in a refined Prince of Wales Suit crafted from a wool-silk-linen blend, complemented by a formal herringbone shirt with a Knightsbridge cutaway collar. His father is pictures in a navy blue Travel Suit of 100% fine wool, paired with a cotton twill shirt and a double-breasted pure linen waistcoat.
Sainz junior also sports a suede overshirt in sand beige over a fine cotton-silk polo, selvedge denim jeans, and Burton tassel loafers, while the Sainz senior wears a Velospeed field jacket, a cotton- silk jersey, classic chinos, and polished leather loafers.
The wider collection focuses on relaxed blazers, jackets, and jersey options, for transitional weather conditions with aoft, breathable cotton and silk knitwear enhancing the collection’s light, airy appeal.
Classic patterns, stripes, and refined prints feature prominently, with short-sleeve shirts, linen polos, and tees offering a fresh seasonal update in a range that also includes delavé blazers, trousers, and jackets.
