It’s Carnival time at Harrods. Well, at H Beauty to be precise. The luxury department store’s stand-alone beauty concept stores are returning with a range of beauty events that “promise to be more amazing than ever”.
H Beauty
H Beauty Carnival 2025 will travel across all six those stores, “transforming each weekend into an unforgettable celebration of beauty”.
The Carnival begins at Lakeside on 27-28 September, before travelling to Metrocentre, Milton Keynes, Bristol and Edinburgh and Silverburn in Scotland, throughout October and November.
Designed exclusively for the retailer’s ‘MyBeauty’ members, H beauty Carnival is a “passport to beauty discovery”, featuring expert-led masterclasses, exclusive product launches, luxury treatments, beauty prizes and more.
It said that visitors can learn insider tips and techniques from brands such as Charlotte Tilbury and Hourglass in live masterclasses. Here, they’ll also discover the latest launches and exclusives from favourites like The Ordinary and Erborian.
There will also be express treatments from Drybar, Dermalogica and Elemis with each event supported by ‘charm crafting’, DJ sets, and “surprises at every turn”.
Importantly, the events will stage product debuts and exclusive experiences. This includes Charlotte Tilbury’s new foundation as well as the latest chapter of her viral setting spray, Hourglass’s limited-edition Holiday collection, and the artistry of Borntostandout’s fragrances to find a new signature scent.
Guests can also “unleash their creativity” at The Ordinary’s Play Tables, where purchasing two or more products, one to be lip, “unlocks the chance to craft a personalised bag charm”.
There is also a ‘Luxe Pass’ where guests can enjoy priority check-in to the event and gain access to a brand-new Grab-to-Win game, with chances to win a full-size beauty prize. Every Luxe Pass holder will also receive five deluxe samples and an additional full-size product when they spend £60 or more, packaged in a limited-edition Carnival tote bag.
While the standard Carnival Pass is free, the Luxe Pass will cost £15, with both available exclusively to MyBeauty members.
