Guerlain, Gisou, Rag & Bone, Jod: brands embrace gourmet indulgence

Coffee, pâtisserie, teatime – fashion and beauty brands are expanding their creative horizons. In Paris, they are rolling out new initiatives that bring their worlds together with those of culinary venues and key industry players.

Guerlain pairs perfume and coffee on the Champs-Élysées

The art of perfume meets the art of coffee on the Champs-Élysées. From September 24 to October 4, Guerlain is partnering with Maurice Sfez Café to take over L’Appartement du 68 inside its flagship at 68, avenue des Champs-Élysées, to mark the launch of its latest creation, L’Heure Bleue.

Conceived as an immersive space dedicated to exploring this new Eau de Parfum, Guerlain x Maurice Sfez Café stages an encounter between two Parisian houses, united by a shared focus on fine raw materials, craftsmanship, and attention to detail.

Created especially for the occasion, the menu draws inspiration from the olfactory universe of L’Heure Bleue and that fleeting moment when day gives way to night. The crystalline freshness of the sky, the velvety softness of iris, and the enveloping warmth of vanilla are translated into an experience centred on coffee and indulgence.

Gisou and Cédric Grolet extend their gourmet collaboration

Beauty also has its moment at dessert. For the second year running, Gisou is renewing its collaboration with pastry chef Cédric Grolet on a series of limited-edition creations inspired by its Autumn collection.

Following the success of their first collaboration, the two brands have devised three exclusive pastries infused with Mirsalehi honey, Gisou’s signature ingredient. Each interprets one of the collection’s three indulgent inspirations: Cherry Chocolate, Pink Praline, and Sticky Toffee.

The idea is to turn Gisou’s latest beauty launches into experiences to savour. The Cherry Chocolate collection reimagines the world of cherries and chocolate, while Pink Praline draws inspiration from caramelised hazelnuts coated in ruby chocolate. Sticky Toffee, a shade much loved by the brand’s community, evokes the world of melt-in-the-mouth caramel pastries.

The three creations will be available on October 2 and 3 only, at La Pâtisserie du Meurice by Cédric Grolet, at 6, rue de Castiglione in Paris, as well as at Cédric Grolet & Airelles in Saint-Tropez, while stocks last.

Rag & Bone sets up shop in the La Perle neighbourhood with Café Nuances

To mark the opening of its first Parisian boutique, Rag & Bone is embedding itself in the neighbourhood’s daily life. Since September 27, the New York brand has been based at 108, rue Vieille-du-Temple, leveraging Fashion Week to make a series of nods to its new Parisian surroundings.

At the heart of this strategy, Rag & Bone has teamed up with Café Nuances to offer customers personalised cups and napkins in the brand’s colours throughout Fashion Week. It is Rag & Bone’s way of weaving its identity into one of the capital’s most everyday rituals: coffee.

The activation also extends to La Perle, an iconic café just a stone’s throw from the boutique. Until October 9, the venue is hosting a bespoke coffee experience featuring placemats in the brand’s colours. Opposite the café, the brand has also installed a custom wall displaying one of the images from its Autumn/Winter 2026 womenswear campaign, featuring Cara Delevingne.

Jod unveils a new concept store with Marine Vignes

Jod continues its expansion with a new concept store designed around the worlds of both the brand and Marine Vignes. Jod’s founder, Olivia Bordeaux-Groult, will present this new space on October 12 at the Grace Café.

This new address is conceived as an immersion into Jod’s colourful universe, while also incorporating Marine Vignes’ aesthetic. The event will also be an opportunity to discover the fruit of their collaboration: a new blush co-created by the brand and the presenter. Designed to add a fresh, luminous flush of colour to the complexion, the product will be available from October 12.