Gucci opened on Friday a new exhibition dubbed ‘Gucci Bamboo: Decoding an Icon’ dedicated to the legacy of the Gucci Bamboo 1947 bag, at Shanghai’s historic Sunke Villa.
Gucci unveils ‘Gucci Bamboo: Decoding an Icon’ exhibition in Shanghai. – Gucci
Curated and designed by 2050+, and running until April 6, the exhibition offers an in-depth exploration of the bag’s evolution, from its origins in the House’s archives to its contemporary reinvention.
Introduced in 1947, the Gucci Bamboo bag has remained a hallmark of the House. Visitors will be guided through its journey, unveiling the meticulous craftsmanship behind its creation and the artistic narratives that have shaped its legacy. At the heart of the exhibition is a dialogue between nature and human ingenuity, paying tribute to bamboo as a material of strength, resilience, and elegance.
Bamboo holds deep cultural significance in China, symbolizing humility, nobility, and perseverance—values long reflected in art, literature, and philosophy. The exhibition honors this legacy while exploring how bamboo has been transformed into an artistic and design medium.
Visitors will discover immersive installations, historical insights, and artistic collaborations.
