GU, the sister brand of Uniqlo and part of the Fast Retailing Group, is set to launch UG, a brand-new collaborative line with avant-garde fashion labelUndercover, on March 14.
GU and Undercover unveil new “UG” line. – GU
The collection aims to further enhance the GU brand, and elevate the initiatives between GU and Undercover, as the design team led by Jun Takahashi has been involved in every step of the creative process—from conceptualization to production and visuals.
The “UG” collection is built on the concept of “Silent/Noise,” merging structured and unstructured elements to create a juxtaposition of playfulness and surprise in everyday wear. The line features convertible designs that allow pieces to be worn in multiple ways.
The first release in the collection offers fresh takes on GU staples, including sweatshirts, utility pants, and broadcloth shirts. Signature Undercover elements, such as the distinctive “fang camouflage” pattern, inside-out constructions, and cut-off designs, add an edge to the lineup.
Unique pieces such as oversized two-piece sets crafted from newly developed materials and graphic items inspired by Jun Takahashi’s fictional “Noise Burger Shop” complete the collection.
The initial Spring/Summer 2025 drop will be available worldwide at GU stores and online at gu-global.com, and will be followed by a second collection launching on April 18.
The line follows a collaboration with fashion brand Rokh, which launched in October.
