​JD Sports is one of the biggest UK names in trainer sales so its assessment of key autumn trends is worth paying attention to. And what’s it saying? Well, for a start, brown Adidas Campus searches have soared 256%.

The retailer looked at search demand data from August and compared it with the previous month to pick up on the changes happening as the weather cools down.

As well as the specific trainer named, brown is emerging as the most in-demand colour generally this autumn, with Google search data including the colour up 176% when comparing August with July. 

Adidas Spezial brown searches are also up 206%, alongside that spike in Campus searches.

In addition, Nike has seen an uptick for the colour, with its Dunk collection’s searches spiking 115%.

But brown isn’t the only colour in town with grey also hot. In fact, searches for the Adidas Spezial in grey rose 233% and the Campus in grey up 36% in August vs July.

Consumers are increasingly searching for Nike trainer collections in grey too, with P-6000 search demand up 72%, and the Dunk climbing by 91%.  

As for New Balance, its 740 model is up 102% and the 9060 has seen a 63% increase. 

Other popular autumn colours include red with a 64% month-on-month jump. Red Converse searches jumped 87%, while interest in Puma’s Speedcat has climbed 77%. 

Meanwhile green Adidas Spezial searches have jumped by 38%, and the yellow Puma Speedcat has seen a 9% lift. 

A JD spokesperson said: “This season, we’re seeing a clear shift in how people are shopping for trainers. Earthy tones like brown and grey are dominating, reflecting a move toward more grounded, versatile styles that still make a statement. 

“Whether it’s a classic adidas silhouette or a bold Nike drop, customers are looking for footwear that fits seamlessly into layered, autumn looks.”