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Google’s Ruth Porat: To unlock AI’s upside, rethink every process

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Good morning. Ruth Porat, Alphabet and Google’s president and chief investment officer, is a former longtime CFO who is strategically evaluating what’s needed for AI to drive economic uplift.

“I think we are living in an extraordinary time, and I think of it as a time where there are two speeds,” Porat said during a panel session at the Fortune Global Forum on Sunday in Riyadh, Saudi Arabia.

One speed, she explained, is the pace of change, breakthroughs, and scientific discovery. The other is slower—the pace of adoption.

“That’s the speed of adoption in a truly substantive way, so that each one of us can experience the economic uplift that AI offers,” Porat said. She added, “The upside from AI does require a fundamental rethink of every process.”

Porat noted that while working on chatbots can be useful because it gets organizations thinking about the AI journey, “it shouldn’t stop there.” The big question, she said, is: What does AI mean for my country and for my business?

Porat served as CFO of Alphabet and Google beginning in May 2015 and was promoted to president and chief investment officer in September 2023. She continued as CFO concurrently until her successor, Anat Ashkenazi, was appointed in July 2024. In her current position, Porat regularly engages with policymakers and regulators and plays an influential role in shaping the dialogue around AI’s impact on companies, governments, and the U.S. position in the world.

‘The real promise of AI’

During the panel, Barclays Group CEO C.S. Venkatakrishnan said that realizing the promise of AI requires “fairly large commitments—financially and otherwise—and you need to work with partners you can trust, who will help you through the teething troubles.”

“The real prize is changing business processes end to end using AI,” Venkatakrishnan said. Barclays is already seeing the benefits of AI in customer service and document management, but “we’re still at the tip of the spear—there’s a lot more to be done,” he added.

Venkatakrishnan said leaders’ responsibility is not just to use AI for productivity, but to empower people to take on bigger, more interesting, and more valuable work. “That is the real promise of AI,” he said.

Don’t lose sight of the human element

Saudi Arabia’s minister of investment, Khalid Al-Falih, shared what he’s hearing from companies around the world about how they’re navigating global economic complexities. “I believe people are looking for partners they can trust—partners who are not short-term or transactional,” he said.

Al-Falih added that both governments and companies want to ensure their capital and resources are allocated not only to technology, but also to talent. Despite all the focus on technology, the human element remains essential, he said.

Investing in skills and infrastructure

Porat agreed with Al-Falih that executing AI responsibly is key to ensuring everyone benefits from its upside. “A core part of any strategy must include training, education, and skilling,” she said.

She added that investment in energy, infrastructure, and grid modernization will support AI expansion. “There are 2,500 gigawatts of energy in development in the U.S. waiting to get on the grid,” Porat said.

For example, there’s a shortage of electricians in the U.S., so Google created a training program, she said. Google also announced last week its first carbon capture and storage project, and the company is advancing its work in nuclear energy as well, Porat added.

The challenge of leaders as AI enters its next chapter will not just be harnessing its power, but ensuring its benefits are shared among workers, companies, and economies alike.

Sheryl Estrada
sheryl.estrada@fortune.com

***Upcoming Event: Join us for our next Emerging CFO webinar, Optimizing for a Human-Machine Workforce, presented in partnership with Workday, on Nov. 13 from 11 a.m. to 12 p.m. ET.

We’ll explore how leading CFOs are rethinking the future of work in the age of agentic AI—including when to deploy AI agents to accelerate automation, how to balance ROI tradeoffs between human and digital talent, and the upskilling strategies CFOs are applying to optimize their workforces for the future.

You can register here. Email us at CFOCollaborative@Fortune.com with any questions.

Leaderboard

Elijio Serrano, SVP and CFO of TETRA Technologies, Inc. (NYSE: TTI), is retiring, effective March 31, 2026. Upon his retirement, Serrano will be retained as an advisor to Brady Murphy, CEO and president. Matt Sanderson was promoted to EVP and CFO, succeeding Serrano. Sanderson is currently EVP and chief commercial officer, having joined TETRA in November 2016. 

Mark Spring was appointed CFO of Artelo Biosciences, Inc. (Nasdaq: ARTL), a clinical-stage pharmaceutical company, effective November 1. Spring had been serving as a financial consultant to the company since December 2024. He recently served as interim CFO for LENZ Therapeutics through its reverse merger transaction and was co-founder and CFO of Secura Bio. Spring also served as CFO for Hyperion Therapeutics, Prometheus Laboratories, Veracyte, Sotera Wireless, and Genoptix.

Big Deal

McKinsey’s sixth annual corporate venture building report, released this morning, draws on research from more than 700 business leaders across 66 countries. The timing and level of investment needed to build a value-generating venture vary depending on the type of asset at its core. Nearly one-third of respondents said their new ventures focused on data or intellectual property broke even with investments of less than $1 million. By contrast, far fewer said ventures centered on physical products reached breakeven with investments under $1 million, according to the report.

The report also found that among respondents whose companies built on proven concepts, two-thirds reported above-average organic growth relative to their industries. For incumbents, adopting a successful startup business model can be an effective strategy for scaling new ventures quickly.

Going deeper

“The FOMO-fueled gold bubble may now be turning into a ‘mini-bust,’ analysts say” is a Fortune report by Jason Ma.

 

Ma writes: “Gold prices continued to decline Monday while stocks galloped to fresh record territory, stirring doubts about the precious metal’s massive rally. Until a few weeks ago, gold looked unstoppable as it blew through record high after record high and at one point was up more than 60% for the year. But since peaking earlier this month, prices are down 9%, hovering around $4,000 per ounce.” Read more here

 

Overheard

“I think it’s maybe understatement of the century to say that global trade is facing the greatest disruption in 80 years.”

—Dr. Ngozi Okonjo-Iweala, the director-general of the World Trade Organization, said at the Fortune Global Forum in Riyadh on Monday that the global economy is in its choppiest waters since the 1930s. 



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Davos 2026: reading the signals, not the headlines

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Davos 2026: reading the signals, not the headlines | Fortune

Louisa Loran advises boards and leadership teams on transformation and long-term value creation and currently serves on the boards of Copenhagen Business School and CataCap Private Equity. At Google, Louisa launched a billion-dollar supply chain solutions business, doubled growth in a global industry vertical, and led strategic business transformation for the company’s largest customers in EMEA—working at the forefront of AI, data, and platform innovation. At Maersk, she co-authored the strategy that redefined the brand globally and doubled its share price, helping pivot the company from traditional shipping to integrated logistics. Her career began in the luxury and FMCG space with Moët Hennessy and Diageo, where she built iconic brands and led innovation at the intersection of heritage and digital transformation.



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Hotels allege predatory pricing, forced exclusivity in Trip.com antitrust probe

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China’s hotels are welcoming record numbers of travelers, yet room rates are sinking—a paradox many operators blame on Trip.com Group Ltd.

For Gary Huang, running a five-room homestay in the scenic Huzhou hills near Shanghai was supposed to secure his family’s financial future. Instead, he and other hoteliers in China’s southeastern Zhejiang province say nightly rates have fallen to levels last seen more than a decade ago, as Trip.com’s frequent discount campaigns force them to cut prices simply to remain visible on China’s dominant booking platform.

“The promotion campaigns now are almost a daily routine,” said Huang, who asked to use his self-given English name out of concern of speaking out against Trip.com. “We have to constantly cut prices at least 15% to attract travelers. We have no choice but to go along with the price cuts.”

Trip.com has been central to China’s post-pandemic travel rebound, connecting millions of travelers with small operators like Huang. But for many hotels, visibility—and sometimes survival—comes at the expense of profits.

That dynamic is now at the heart of Beijing’s antitrust probe. Regulators allege Trip.com is abusing its market position, with analysts citing deflation across the sector as the government’s main concern. Interviews with lodging operators, industry groups and travel consultants describe a system where constant price-cutting and opaque policies are eroding profitability, even as demand rebounds.

Trip.com has said it’s cooperating with the government’s investigation. The company’s stock dove more 16% since the probe was announced a week ago. 

Revenue per room—a key hotel metric—was flat across China in 2025, even as other Asian markets saw gains, according to Bloomberg Intelligence. Marriott International Inc.’s revenue per room in China fell 1% most of last year, while Hilton’s China room revenue trailed its regional peers.

The company controls about 56% of China’s online travel market, according to China Trading Desk, and has grown into the world’s largest booking site. Its dominance has helped fuel domestic tourism’s recovery—nearly 5 billion trips were logged in the first three quarters of 2025—but operators say the benefits are being offset by falling room yields.

“The market has developed unevenly and innovation is lacking due to monopolistic practices,” said He Shuangquan, head of the Yunnan Provincial Tourism Homestay Industry Association that represents some 7,000 operators. “The entire online travel agency sector is stagnating in a pool of dead water.”

‘Pick-one-of-two’

The broader challenge is oversupply and cautious consumer spending. In regions like Yunnan, hotel capacity has tripled since the pandemic, just as travelers tightened budgets. Consultants note that while people are traveling more, they’re spending less—leaving hotels slashing rates to fill empty beds and posting billions in losses.

For operators like Huang, the paradox is stark: the platform that delivers customers is also accelerating the race to the bottom. The complaints center around Trip.com’s “er xuan yi,” Mandarin for pick-one-of-two exclusivity arrangements—a practice that Chinese regulators have repeatedly vowed to stamp out.

Trip.com categorizes merchants into tiers with “Special Merchants” enjoying the most visibility and traffic, Yunnan Provincial Tourism’s He said. However, these top-tier merchants are typically prohibited from listing on rival platforms like Alibaba’s Fliggy, ByteDance’s Douyin or Meituan. Merchants who aren’t bound by these exclusive arrangements report being effectively compelled to offer the lowest prices on Trip.com’s online booking platform Ctrip, or risk facing a raft of measures like lowered search rankings.



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CEOs at Davos are buying into the agentic AI hype

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Good morning. The atmosphere here at the World Economic Forum in Davos is all about nervous excitement as the Trump administration descends on the normally quaint but currently chaotic ski town in the Alps.

President Donald Trump will be making remarks just a couple hours from now, and Fortune will be reporting live from USA House on the main promenade, with insights from government officials and chief executives during and immediately following the president’s conversation. Keep an eye on our livestream, here https://fortune.com/2026/01/21/ceos-davos-buy-into-the-agentic-ai-hype/.

Elsewhere around town, CEOs are setting their agendas for the year. Here’s what’s top of mind for a few of them:

This will actually be the year of agentic AI. The first time I heard the term “agentic AI” was at Davos last year. For all the hype around it, does the average CEO really know what it is or how to deploy it? And is AI good enough yet for agents to replace or even significantly assist human employees? The answer appears to be yes. Google Gemini head Demis Hassabis told me that Gemini 3 achieved some milestones that allow agentic AI to truly proliferate in terms of its capabilities. ServiceNow CEO Bill McDermott is also an emphatic “yes,” and says he is already using it to do things like automate his IT department (without doing layoffs, he stresses; he says he has repurposed employees instead). He thinks other CEOs are ready to do the same.

Get ready for Google glasses—for real, this time. A decade ago, Google launched its Google Glass eyewear to widespread mockery. Hassabis thinks the timing was just off; at the time there was no super app to go on the platform. AI has changed that, and Hassabis is bullish on Gemini glasses being the future form for consumer AI. Meta is betting the same thing, and OpenAI is also reportedly considering a super-device, but it doesn’t seem like either can match Gemini’s capabilities any time soon.

There’s artificial intelligence, and now there’s also “energy intelligence.” Schneider Electric CEO Olivier Blum says that nailing energy intelligence is his mission this year. By that he means he wants to capture data from various energy sources into a single “data cube,” filter it, and use agentic AI so customers can manage it all in one place to find opportunities to save power and money. “Our job is to make sure we go to the next level of energy technology to make energy more intelligent,” he told me yesterday. If he can achieve it, he sees a 7%-10% annual growth opportunity ahead.

Greenland: national panic or national security risk? I’ve heard various reactions to President Trump’s desire for a full U.S. takeover of the huge islandfrom outrage to vigorous support. If he does get his wish (which some here think is likely), could Europe retaliate by making life harder and more restrictive for big U.S. tech companies? That was one CEO’s consideration. Said another: “Clear-eyed people can agree that that is a national security concern. And having a national security concern is not just a U.S. concern, it’s also a NATO concern.” They were optimistic that the in-person meetings this week would help move the matter in a positive direction. You can follow all our Davos coverage—including Fortune live interviews today with Ray Dalio, Dara Khosrowshahi and more—right here.—Alyson Shontell

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top news

The crisis CEOs can’t ignore

The annual Edelman Trust Barometer, revealed at Davos every year, shows an “insular” mindset permeating the business world, with 70% of respondents not wanting to talk to, work for, or even be in the same space with anyone with a different world view. Richard Edelman says CEOs must adopt a sense of urgency in addressing the crisis; they need to sense that “time is running out.”

The Fortune 2026 World’s Most Admired Companies list

Fortune published the 2026 World’s Most Admired Companies this week, an annual ranking in collaboration with Korn Ferry that surveys executives, directors, and analysts across a range of industries. Apple made the top of the list among leaders in all industries for the 19th year in a row—read who else made the cut.

Netflix co-CEOs boost the case for the Warner Bros. deal

Netflix co-CEOs Ted Sarandos and Greg Peters praised the streaming company’s planned acquisition of Warner Bros. Discovery during its earnings call on Tuesday, selling the deal as a boost to its streaming business and a production boost for America. Investors, however, remain worried that the deal will push Netflix away from its core business, and the stock dropped almost 5% after hours.

The markets

S&P 500 futures are up 0.19% this morning. The last session closed down 2.06%. STOXX Europe 600 was down 0.41% in early trading. The U.K.’s FTSE 100 was down 0.02% in early trading. Japan’s Nikkei 225 was down 0.41%. China’s CSI 300 was up o.09%. The South Korea KOSPI was up 0.49%. India’s NIFTY 50 was down 0.3%%. Bitcoin was at $89K.

Around the watercooler

What Walmart’s CEO succession reveals about the smartest time to exit by Ruth Umoh

Americans are paying nearly all of the tariff burden as international exports die down, study finds by Jacqueline Munis

The 9 most disruptive deals of Trump’s first year back in the White House by Geoff Colvin

Gen Z’s nostalgia for ‘2016 vibes’ reveals something deeper: a protest against the world and economy they inherited by Nick Lichtenberg and Eva Roytburg

CEO Daily is compiled and edited by Joey Abrams, Claire Zillman and Lee Clifford.



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